Frozen Processed Food in Greece

Date: December 16, 2014
Pages: 62
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F301ECBC1E8EN
Leaflet:

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The Greek economy has not yet recovered from the deep hole into which it slid over the course of the review period, a situation which has left large numbers of Greek consumers with very low disposable incomes and very little confidence about their economic situations. Consumption behaviour has changed markedly in recent years, with the majority of consumers now strictly adhering to pre-compiled shopping lists when shopping for groceries, as well as preferring any products with low unit prices.

Euromonitor International's Frozen Processed Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Frozen Processed Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Frozen Processed Food by Category: Volume 2009-2014
  Table 2 Sales of Frozen Processed Food by Category: Value 2009-2014
  Table 3 Sales of Frozen Processed Food by Category: % Volume Growth 2009-2014
  Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2009-2014
  Table 5 Sales of Frozen Processed Fish/Seafood by Type: % Value Breakdown 2009-2014
  Table 6 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2009-2014
  Table 7 Sales of Frozen Processed Red Meat by Type: % Value Breakdown 2009-2014
  Table 8 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2009-2014
  Table 9 NBO Company Shares of Frozen Processed Food: % Value 2010-2014
  Table 10 LBN Brand Shares of Frozen Processed Food: % Value 2011-2014
  Table 11 Distribution of Frozen Processed Food by Format: % Value 2009-2014
  Table 12 Forecast Sales of Frozen Processed Food by Category: Volume 2014-2019
  Table 13 Forecast Sales of Frozen Processed Food by Category: Value 2014-2019
  Table 14 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2014-2019
  Table 15 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2014-2019
Alfa-beta Vassilopoulos SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
Summary 2 Alfa-Beta Vassilopoulos SA: Operational Indicators
Company Background
Internet Strategy
Summary 3 Alfa-Beta Vassilopoulos: Share of Sales Generated by Internet Retailing
Private Label
Summary 4 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 5 Alfa-Beta Vassilopoulos SA: Competitive Position 2013
Elais Unilever Hellas SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 6 Elais Unilever Hellas SA: Key Facts
Summary 7 Elais Unilever Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Elais Unilever Hellas SA: Competitive Position 2014
Executive Summary
Value Sales Continue To Decline in Context of Promotional Activities
From Added Value To Back To Basics
Domestic Players Continue To Gain Share Alongside Trend for Local Brands
Supermarkets Continue To Gain Share
Recovery Still Regarded As Utopian
Key Trends and Developments
Growth for Private Label Products Slows As Price Wars Intensify
'made in Greece' Remains Key Driver for Company Performance
Back To Basics: Fancy Claims No Longer A Growth Driver
Home Baking Creates Growth Potential
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
  Table 16 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  Table 17 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  Table 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 20 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  Table 21 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  Table 22 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  Table 23 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  Table 24 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  Table 25 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 30 Sales of Meal Solutions by Category: Volume 2009-2014
  Table 31 Sales of Meal Solutions by Category: Value 2009-2014
  Table 32 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  Table 33 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  Table 34 NBO Company Shares of Meal Solutions: % Value 2010-2014
  Table 35 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  Table 36 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  Table 37 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  Table 38 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  Table 39 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 40 Sales of Nutrition/Staples by Category: Volume 2009-2014
  Table 41 Sales of Nutrition/Staples by Category: Value 2009-2014
  Table 42 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  Table 43 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  Table 44 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  Table 45 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  Table 46 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  Table 47 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  Table 48 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  Table 49 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
  Table 50 Sales of Packaged Food by Category: Volume 2009-2014
  Table 51 Sales of Packaged Food by Category: Value 2009-2014
  Table 52 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 53 Sales of Packaged Food by Category: % Value Growth 2009-2014
  Table 54 GBO Company Shares of Packaged Food: % Value 2010-2014
  Table 55 NBO Company Shares of Packaged Food: % Value 2010-2014
  Table 56 LBN Brand Shares of Packaged Food: % Value 2011-2014
  Table 57 Penetration of Private Label by Category: % Value 2009-2014
  Table 58 Distribution of Packaged Food by Format: % Value 2009-2014
  Table 59 Distribution of Packaged Food by Format and Category: % Value 2014
  Table 60 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  Table 61 Forecast Sales of Packaged Food by Category: Value 2014-2019
  Table 62 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  Table 63 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources
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