Frozen Foods in the U.S., 4th Edition

Date: October 1, 2012
Pages: 286
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Publisher: Packaged Facts
Report type: Strategic Report
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Frozen Foods in the U.S., 4th Edition
Sales in the $44 billion U.S. retail market for frozen foods have been flat to declining, with nearly all dollar sales gains attributable to inflation or new products—not to increased consumer demand. Contributing to this stagnation are the nation’s slow economic recovery; changing consumer eating patterns, shopping patterns and demographics; lack of excitement in frozen foods categories and merchandising; retailers’ increased focus on the fresh foods perimeter to the detriment of center store categories; and competition from fresh foods (including prepared fresh foods), shelf-stable foods, and restaurants. This situation presents huge challenges and opportunities for marketers and retailers. Already, major marketers such as ConAgra, Heinz, and Unilever are slimming down and refocusing their brand portfolios. The crucial question is whether—and how—marketers and retailers can reinvent and re-emphasize frozen foods to re-attract consumers to these core center-store categories.

Frozen Foods in the U.S., 4th Edition, a fully updated Packaged Facts report, examines frozen foods across four classifications: Center Plate (frozen dinners/entrees, frozen hand-held non-breakfast entrees; frozen poultry, seafood and meat; frozen pizza; frozen pot pies; and frozen baby food); Vegetables, Appetizers/Snacks, and Sides (plain and prepared frozen vegetables; products positioned as appetizers/snacks or frozen side dishes; and other meal components such as frozen bread/dough, frozen pasta, frozen tortillas, and frozen sauces, gravies and seasonings); Breakfast Foods (waffles/pancakes/French toast; frozen breakfast hand-held entrees; frozen breakfast entrees; and other frozen breakfast foods such as bagels, muffins, and frozen egg substitutes); and Frozen Desserts (including frozen whipped toppings, frozen sweet baked goods, and frozen cheesecakes; frozen pies; frozen fruit; and frozen cookie dough and cookies—ice cream and frozen desserts are excluded). Building on the market tracking and forecasting of previous editions, the report forecasts market size and growth; examines the factors influencing this market; highlights key marketing tactics and new product introductions; and analyzes the demographic and lifestyle shifts representing calls to action to meet the needs of today’s shoppers.
CHAPTER 1: EXECUTIVE SUMMARY

Introduction
  Market Definition: Frozen Foods
  Report Methodology
Market Trends
  Sales to Near $49 Billion by 2017
  Table 1-1: Projected U.S. Retail Sales of Frozen Foods, 2012-2017 (in millions of dollars)
  SymphonyIRI-Tracked Sales Approach $26.2 Billion in 2012
  Center Plate Classification Two-Thirds of Frozen Food Sales
  Table 1-2: Share of SymphonyIRI-Tracked Dollar Sales ofFrozen Foods by Classification, 2012 vs. 2011 (percent)
  Frozen Dinners/Entrees the Largest Category at $6.1 Billion
  Frozen Baby Food Category Tops Percentage Growth
  Supermarket/Grocery Store Share Slips to 53%
  Figure 1-1: Share of U.S. Retail Dollar Sales of Frozen Foodsby Retail Channel, 2012 (percent)
Marketer Overview
  Multinational Conglomerates Dominate
  Recent Mergers and Acquisitions
Marketing and New Product Trends
  Overview
  Healthy Eating in the Frozen AisleReformulating Products for Health
  Freshness in Frozen
  Addressing Allergy Concerns
  Improving Microwave TechnologiesOven-Baked Taste from the MicrowaveSteaming Hot
  Licensed Restaurant Names
  Private-Label Penetration Varies Widely by CategoryKroger Launches Simple Truth
Consumer Trends
  Frozen Vegetables the Top Category in Packaged FactsSurvey
  Taste Appeal, Price, Quality the Main Considerations inChoosing Frozen Foods
  Preference for Fresh the Chief Reason for Not Buying Frozen
  Table 1-3: Reasons for Not Buying Frozen Foods in LastMonths, August 2012 (U.S. adults who shop for groceries)
  Frozen Vegetables and Pizza the Most Popular Categories, Per Experian Simmons Survey
  Household Use by Product Type by Age Group
  Household Use by Product Type by Ethnic Group
  Regional Preferences for Different Frozen Products
  Frozen Food Use Generally Declines with Higher Education and Upper Income Bracket
  Frozen Foods Hold Strong Appeal to Families with Children

CHAPTER 2: MARKET TRENDS

Introduction
  Market Definition: Frozen Foods
Market Size and Composition
  Retail Sales Reach $44.0 Billion in 2012
  Table 2-1: U.S. Retail Sales of Frozen Foods, 2008-2012 (in millions of dollars)
  SymphonyIRI-Tracked Sales Approach $26.2 Billion in 2012
  Table 2-2: SymphonyIRI-Tracked Retail Sales of Frozen Foods by Dollar and Volume Growth, 2011-2012 (in millions of dollars and pound volume)
  Center Plate Classification Two-Thirds of Frozen Food Sales
  Table 2-3: Share of SymphonyIRI-Tracked Dollar Sales of Frozen Foods by Classification, 2012 vs. 2011 (percent)
  Frozen Dinners/Entrees the Largest Category at $6.1 Billion
  Table 2-4: SymphonyIRI-Tracked Retail Sales of Frozen Foods by Classification and Category, 2011-2012 (in millions of dollars and pound volume)
  Frozen Baby Food Category Tops Percentage Growth
  Table 2-5: Top 20 Frozen Food Categories by Percentage Growth in SymphonyIRI-Tracked Retail Dollar Sales, 2011- 2012 (in millions of dollars and pound volume)
  Raw Poultry the Largest Category in Dollar Sales Gains
  Table 2-6: Top 20 Frozen Food Categories by Dollar Growth in SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars)
  Supermarket/Grocery Store Share Slips to 53%
  Convenience Store Sales
  Figure 2-1: Share of U.S. Retail Dollar Sales of Frozen Foods by Retail Channel, 2012 (percent)
Market Outlook
  A Mature Market
  The Economy and Its Impact on Frozen Foods Food Shoppers Focus on Value
  Eat-At-Home Trend a Double-Edged Sword for Frozen Foods
  Challenges for Share of Stomach
  Eating Patterns Changing
  Shopping Patterns Changing
  Challenging Negative Perceptions
  Frozen Food Aisles Are Too ColdNew H.J. Heinz Study Measures Shopper Behavior in Stores
  Demographics Help Explain Frozen Food Trends
  U.S. Population Growing Older and More Diverse
  Table 2-7: Demographic Snapshot of the U.S. Population
  Overall U.S. Population Is Aging
  Figure 2-2: U.S. Population by Age Group, 2011 (percent)
  Hispanic Population is Growing Fastest
  Figure 2-3: U.S. Population by Race/Ethnicity, 2011 (percent)
  Changing Household and Family Composition
  Table 2-8: U.S. Households by Type: 1990, 2000, and 2010(percent)
  Hispanic Marketing Opportunities
  African-American Marketing Opportunities
  Table 2-9: Frozen Foods Categories with High Indexes AmongAfrican-American Consumers, 2012 (U.S. adults)
  Asian-American Marketing Opportunities
  Eating Healthy
  Portion Control and Convenience Are Benefits
  Retail Deals
Projected Market Growth
  Sales to Near $49 Billion by 2017
  Table 2-10: Projected U.S. Retail Sales of Frozen Foods,2012-2017 (in millions of dollars)

CHAPTER 3: COMPETITIVE TRENDS

  Multinational Conglomerates Dominate
  Recent Mergers and Acquisitions
  Trend Overview by Classification
Trends in Center Plate
  “Full Meal” Options Lose Ground to Poultry, Seafood
  Table 3-1: SymphonyIRI-Tracked Dollar Sales and Share ofFrozen Center Plate Classification by Category, 2011 vs.2012 (in millions of dollars)
  Single-Serve Dinners/Entrees the Largest Subcategory
  Table 3-2: SymphonyIRI-Tracked Dollar Sales of FrozenDinners/Entrees by Subcategory, 2011-2012 (in millions ofdollars)
  Nestlé Leads in Single-Serve Dinners/Entrees
  Nestlé Also Dominates Frozen Hand-held Entrees
  Nestlé Also on Top in Frozen Multi-Serve Dinners/Entrees
  Raw Poultry 55% of Poultry Market
  Chicken Accounts for Two-Thirds of Frozen/Refrigerated Raw Poultry
  Private Label the Biggest Frozen/Refrigerated Raw Poultry Competitor
  Figure 3-1: SymphonyIRI-Tracked Dollar Share: Raw vs. Processed Frozen/Refrigerated Poultry, 2011 vs. 2012 (percent)
  Figure 3-2: SymphonyIRI-Tracked Dollar Share of Frozen/Refrigerated (Raw) Poultry by Subcategory, 2011 vs. 2012 (percent)
  Chicken 97% of Frozen/Refrigerated Processed Poultry Category
  Figure 3-3: SymphonyIRI-Tracked Dollar Share of Frozen/Refrigerated Processed Poultry by Subcategory, 2011 vs. 2012 (percent)
  Tyson Leads Frozen/Refrigerated Processed Poultry Category
  Frozen Pizza and Pizza Crusts/Dough
  Figure 3-4: SymphonyIRI-Tracked Dollar Share of Frozen Pizza by Subcategory, 2011 vs. 2012 (percent)
  Nestlé Leads Frozen Pizza with 46% Share
  Fish/Seafood, Cooked Shrimp, and Raw Shrimp
  Figure 3-5: SymphonyIRI-Tracked Dollar Share of Frozen Seafood by Subcategory, 2011 vs. 2012 (percent)
  Private Label 44% of Frozen Seafood Category
  Meat 60% of the Frozen Meat Category
  Figure 3-6: SymphonyIRI-Tracked Dollar Share of Frozen Meat by Subcategory, 2011 vs. 2012 (percent)
  Frozen Meat Category Highly Fragmented
  Table 3-3: Top Marketers and Brands of Frozen Single-Serve Dinners/Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-4: Top Marketers and Brands of Frozen Hand-held (Non-Breakfast) Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-5: Top Marketers and Brands of Frozen Multi-Serve Dinners/Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-6: Top Marketers and Brands of Frozen/Refrigerated (Raw) Poultry by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-7: Top Marketers and Brands of Frozen/Refrigerated Processed Poultry by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-8: Top Marketers and Brands of Frozen Pizza bySymphonyIRI-Tracked Sales and Market Share, 2011 vs.2012 (in millions of dollars)
  Table 3-9: Top Marketers and Brands of Frozen Seafood bySymphonyIRI-Tracked Sales and Market Share, 2011 vs.2012 (in millions of dollars)
  Table 3-10: Top Marketers and Brands of Frozen Meat bySymphonyIRI-Tracked Sales and Market Share, 2011 vs.2012 (in millions of dollars)
Trends in Vegetables, Appetizers/Snacks, & Sides
  A Varied Classification
  Table 3-11: SymphonyIRI-Tracked Dollar Sales and Share ofFrozen Vegetables, Appetizers/Snacks, and SidesClassification by Category, 2011 vs. 2012 (in millions ofdollars)
  Plain Vegetables Dominate Frozen Vegetables Sales
  Figure 3-7: SymphonyIRI-Tracked Dollar Share of FrozenVegetables by Category, 2011 vs. 2012 (percent)
  Private Label 41% of Frozen Vegetable Sales
  Frozen Potatoes 96% of Frozen Potatoes and Onion RingsCategory
  Figure 3-8: SymphonyIRI-Tracked Dollar Share of FrozenPotatoes and Onion Rings by Subcategory, 2011 vs. 2012(percent)
  Heinz and Private Label Capture 80% of Frozen Potatoes andOnion Rings Category
  General Mills and Heinz Lead Frozen Appetizers/Snacks
  Baked Goods Dominate Frozen Bread/Dough Category
  Figure 3-9: SymphonyIRI-Tracked Dollar Share of FrozenBread and Dough by Subcategory, 2011 vs. 2012 (percent)
  T. Marzetti Leads Fragmented Frozen Bread/Dough Category
  Table 3-12: Top Marketers and Brands of Frozen Vegetablesby SymphonyIRI-Tracked Sales and Market Share, 2011 vs.2012 (in millions of dollars)
  Table 3-13: Top Marketers and Brands of Frozen Potatoesand Onion Rings by SymphonyIRI-Tracked Sales andMarket Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-14: Top Marketers and Brands of FrozenAppetizers/Snacks by SymphonyIRI-Tracked Sales andMarket Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-15: Top Marketers and Brands of Frozen Bread andDough by SymphonyIRI-Tracked Sales and Market Share,2011 vs. 2012 (in millions of dollars)
Trends in Breakfast Foods
  Frozen Breakfast Classification Gains 4%
  Table 3-16: SymphonyIRI-Tracked Dollar Sales and Share of Breakfast Foods by Category, 2011 vs. 2012 (in millions of dollars)
  Kellogg’s Eggo Dominates Waffles Category
  Hillshire Brands’ Jimmy Dean Dominates Frozen Hand-held Breakfasts Category
  Hillshire Brands Leads Frozen Breakfast Entrees
  Table 3-17: Top Marketers and Brands of Frozen Waffles by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-18: Top Marketers and Brands of Frozen Hand-held Breakfasts by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-19: Top Marketers and Brands of Frozen Breakfast Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
Trends in Desserts
  Frozen Dessert Classification Includes Frozen Desserts/Toppings, Frozen Pies, and Frozen Fruit
  Table 3-20: SymphonyIRI-Tracked Dollar Sales and Share of Frozen Desserts by Category, 2011 vs. 2012 (in millions of dollars)
  Frozen Pies by Subcategory
  Figure 3-10: SymphonyIRI-Tracked Dollar Share of Frozen Pies by Subcategory, 2011 vs. 2012 (percent)
  ConAgra Grabs a Larger Slice of the Pie
  Private Label Captures Three Out of Four Frozen Fruit Dollars
  Table 3-21: Top Marketers and Brands of Frozen Pies by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  Table 3-22: Top Marketers and Brands of Frozen Fruit by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
Natural/Organic Market
  Segment Overview
  Lunch/Dinner Entrees Largest Frozen Classification in Natural Channel
  Table 3-23: Frozen Food Categories by SPINS-Tracked Sales and Market Share, 2011-2012 (in millions of dollars)
  Deli Meats and Fruits the Largest SPINS-Tracked Subcategories
  Table 3-24: Top 10 Frozen Food Subcategories by SPINS- Tracked Dollar Sales, 2012 (in millions of dollars)
  Frozen Pancakes Subcategory Sees Largest Gains
  Table 3-25: Top 10 Frozen Food Subcategories by PercentageGrowth in SPINS-Tracked Dollar Sales, 2012 (in millions ofdollars)

CHAPTER 4: MARKETING AND NEW PRODUCT TRENDS

Marketing Trends
  Overview
  Healthy Eating in the Frozen AisleReformulating Products for Health
  Freshness in Frozen
  Addressing Allergy Concerns
  Illustration 4-1: Amy’s Kitchen’s Website Allows ProductSearches for Special Dietary Needs
  Improving Microwave TechnologiesOven-Baked Taste from the MicrowaveSteaming Hot
  Licensed Restaurant Names
  Private-Label Penetration Varies Widely by Category
  Table 4-1: Private-Label Share of SymphonyIRI-TrackedDollar Sales of Selected Frozen Foods Categories, 2012 (inmillions of dollars)Kroger Launches Simple Truth
Marketing Trends: Center Plate
  Fighting a Decline in Frozen Dinners/Entrees
  Trends in Single-Serve Frozen MealsConAgra Foods: Healthy Choice and Marie Callender’s Baked Entrees
  Illustration 4-2: Healthy Choice Baked Taste Entrees
  Illustration 4-3: Marie Callender’s Comfort Bakes EntreesNestlé USA Launches Stouffer’s Farmer’s Harvest Entrees
  Illustration 4-4: Stouffer’s Farmers Harvest Steam Meals forOneMcCormick & Co Extends Zatarain’s Frozen Foods Line
  Illustration 4-5: Zatarain’s Big Cheesy Pasta EntreeTyson Foods Introduces Tyson’s Mini Bread Bowls
  Illustration 4-6: Tyson Mini Bread BowlsHeinz Drops Boston Market and T.G.I. Friday’s Frozen Entrees
  Healthy LaunchesNestlé Relaunches Lean Cuisine
  Illustration 4-7: Lean Cuisine’s Culinary CollectionH.J. Heinz: What’s New at Weight Watchers Smart Ones
  Illustration 4-8: Weight Watchers Smart Ones SatisfyingSelections
  Illustration 4-9: Cedarlane’s CedarLean Soup & Wrap LunchCombos
  Illustration 4-10: Cedarlane’s CedarLean Egg White FrittatasKellogg’s Kashi Extends Entrees Line
  Illustration 4-11: Kashi Steam MealsConAgra’s Lightlife Foods Enters Frozen Foods
  Illustration 4-12: Lightlife Meat Free Frozen Entrees
  Illustration 4-13: Lightlife Veggie Burgers
  Multi-Serve Frozen Dinners/EntreesMcCormick’s Zatarain’s Debuts Meals for Two
  Illustration 4-14: Zatarain’s Frozen Meals for TwoNestlé Extends Buitoni Meals for Two
  Illustration 4-15: Buitoni Frozen Meals for TwoUnilever Launches Bertolli Premium Meal Soups for Two
  Illustration 4-16: Bertolli Meal Soups for TwoPinnacle: Birds Eye Voila! Family-Sized Bagged Meals
  Illustration 4-17: Birds Eye Voila! Complete Bagged Meals forFourOn-Cor: An Old Hand at Family-Size Frozen Meals
  Illustration 4-18: On-Cor Family Size Frozen EntreesMichael Angelo’s Adds Meal Starters
  Illustration 4-19: Michael Angelo’s Meal Starters
  Private Label Vastly Underrepresented in Dinners/Entrees
  Illustration 4-20: Lunds & Byerly’s Better For You Entrees
  Illustration 4-21: Wegmans Mac & Cheese Ravioli
  Illustration 4-22: Safeway’s All-Natural Open Nature FrozenEntrees
  Ethnic FlavorsMexican and Hispanic Entrees
  Illustration 4-23: Don Miguel/El Charrito Grande EnchiladaDinner
  Illustration 4-24: El Monterey TamalesAsian Foods—Chinese and Beyond
  Illustration 4-25: InnovAsian Caramelized Ginger Pork
  Illustration 4-26: Windsor Foods’ Tai Pei Stir Fry Creations forTwo
  Illustration 4-27: Thai Feast Frozen Thai Noodle Entrees
  Illustration 4-28: Kusina ni Maria Frozen Filipino Entrees
  Illustration 4-29: Crazy Cuizine Frozen Japanese NoodleEntreesHalal Certification
  Illustration 4-30: Saffron Road Halal-Certified All NaturalFrozen Entrees
  Illustration 4-31: Saffron Road Halal-Certified, All Natural,Gluten Free Breaded Chicken
  News in Hand-Held Entrees
  Illustration 4-32: Nestlé’s Lean Pockets Pretzel BreadSandwiches
  Illustration 4-33: Smucker’s Uncrustables Reduced Sugar
  Illustration 4-34: El Monterey Single-Serve Burritos
  Pizza Marketers Fight Back at ChainsNestlé USA: DiGiorno, Tombstone, and California Pizza Kitchen
  Illustration 4-35: DiGiorno Pizza & Sides
  Illustration 4-36: DiGiorno Pizza Dipping Strips
  Illustration 4-37: DiGiorno Italian Style Favorites
  Illustration 4-38: Tombstone Double Top Pizza
  Illustration 4-39: California Pizza Kitchen Limited Edition PizzaSchwan Consumer Brands: Freschetta and Red Baron
  Illustration 4-40: Freschetta Simply...Inspired Pizza
  Illustration 4-41: Freschetta By The Slice Pizza
  Illustration 4-42: Freschetta Brick Oven Pizza
  Illustration 4-43: Red Baron Baron’s Best PizzaPremium “Boutique” Pizza Brands
  Illustration 4-44: Palermo’s Hand Tossed Style Pizza
  Better-For-You Frozen Pizzas
  Illustration 4-45: Vitalicious VitaPizza
  Illustration 4-46: Better4U Gluten Free Pizza
  Illustration 4-47: Udi’s Gluten Free Pizza
  Illustration 4-48: Naked Pizza Superbiotic Pizza
  Illustration 4-49: Bold Organics Gluten- and Dairy-Free Pizza
  Illustration 4-50: Kashi Four Cheese Pizza
  Illustration 4-51: Annie’s Certified Organic Pizza
  Poultry, Seafood, and Meat TrendsPoultry
  Illustration 4-52: Butterball Turkey Burgers
  Illustration 4-53: Golden Platter Gluten Free Breaded Chicken
  Illustration 4-54: Gold’n Plump Boxed Frozen Chicken
  Illustration 4-55: Perdue Simply Smart ChickenSeafood
  Illustration 4-56: Trident Salmon Burgers
  Illustration 4-57: Culinary Delights Cajun Style Selections
  Illustration 4-58: Taste of Norway Frozen Salmon Portions
  Illustration 4-59: Mrs. Paul’s ParchmentBake Tilapia
  Illustration 4-60: Sea Best Signature Seafood Dishes
  Illustration 4-61: StarKist SeaSations Fish Fillets
  Illustration 4-62: StarKist SeaSations EntreesMeat and Meat Alternatives
  Illustration 4-63: Ball Park Flame Grilled Patties
  Illustration 4-64: Morningstar Farms Meal Starters VeggieMeatballs
Marketing Trends:
Frozen Vegetables, Appetizers/Snacks, and Sides
  Adding Excitement to Frozen Vegetables
  Illustration 4-65: Birds Eye’s GenVeg PromotionGeneral Mills Debuts Green Giant Seasoned Steamers
  Illustration 4-66: Green Giant Seasoned SteamersBirds Eye Introduces Homemade Inspirations Meal Starter Kits...
  Illustration 4-67: Birds Eye Homemade Inspirations MealStarter Kits... and Rolls Out Saucy Steamfresh Chef’s Favorites
  Illustration 4-68: Birds Eye Steamfresh Chef’s FavoritesCrunchtables Are a Fun New Way to Eat Vegetables
  Illustration 4-69: Crunchtables Crouton-Coated Vegetables
  New Potatoes
  Illustration 4-70: Ore-Ida Grillers
  Illustration 4-71: Alexia Sauté Potatoes & Vegetables
  Illustration 4-72: Alexia Seasoned Waffle Fries
  Illustration 4-73: Simply Potatoes Seasoned Hash Browns
  Illustration 4-74: Simply Potatoes Steamables
  Illustration 4-75: Checkers/Rally’s Famous Fries
  Appetizers/Snacks
  Illustration 4-76: Ball Park Frozen Snacks
  Illustration 4-77: Hot Pockets Snackers
  Illustration 4-78: Farm Rich Stuffed Pretzel Bites
  Illustration 4-79: Farm Rich Queso Cheese Bites
  Illustration 4-80: Phillips Seafood FlatbreadsAsian and Mexican Appetizers/Snacks
  Illustration 4-81: Joyce Chen Potstickers
  Illustration 4-82: Windsor Foods’ Tai Pei Frozen Asian-StyleWraps
  Illustration 4-83: Windsor Foods’ Tai Pei Frozen Egg Rolls
  Illustration 4-84: El Monterey Snack Bags
  Breads Are on a Roll
  Illustration 4-85: New York Brand Garlic Knots
  Illustration 4-86: Sister Schubert’s Sweet Hawaiian Rolls
  Illustration 4-87: Rhodes Warm-N-Serv Artisan Rolls
Marketing Trends: Breakfast Foods
  Waffles Are HotKellogg’s Eggo: 24 Varieties and Counting
  Illustration 4-88: Kellogg’s Simply Eggo Waffles
  Illustration 4-89: Kellogg’s Eggo Wafflers
  Illustration 4-90: Kellogg’s Eggo Protein Waffles
  Illustration 4-91: Kellogg’s Eggo Homestyle Low Fat Waffles
  Illustration 4-92: Eggo Granola Chocolate Chip Waffles
  Illustration 4-93: Eggo Thick & Fluffy Mixed Berry WafflesVan’s, the Natural Leader
  Illustration 4-94: Van’s Power Grains Waffles
  Illustration 4-95: Van’s Whole Grain Pancakes
  Illustration 4-96: Van’s Whole Grain English Muffins
  Homemade-Style or Restaurant-Style?Aunt Jemima Goes with Homemade Style
  Illustration 4-97: Aunt Jemima Better-for-You PancakesIHOP: Restaurant-Style at Home
  Illustration 4-98: IHOP at Home Frozen Breakfasts
  Protein Is Key in Frozen Breakfast Entrees
  Illustration 4-99: Jimmy Dean Delights Breakfast Quesadilla
  Illustration 4-100: Weight Watchers Smart Ones Pancakeswith Turkey Sausage
  Illustration 4-101: Tyson Breakfast Bread Bowls
  Illustration 4-102: Pillsbury Egg Scrambles
  Illustration 4-103: Cedarlane Egg White Omelettes
  Convenient Breakfast on the Go
  Illustration 4-104: El Monterey Breakfast Burrito
  Illustration 4-105: Pillsbury Grands! Biscuit Sandwiches
  Illustration 4-106: Kellogg’s Eggo Biscuit Scramblers
  Snack-Size Breakfast Products
  Illustration 4-107: Jimmy Dean Snack Size Breakfast Biscuits
  Illustration 4-108: Bylada Foods Mini Breakfast Bagels
Trends in Desserts
  Single Servings
  Illustration 4-109: Marie Callender’s Single-Serve Cream Pies
  Illustration 4-110: Sara Lee Pound Cake Slices
  Pies, Cakes, and Cheesecakes
  Illustration 4-111: Marie Callender’s Peanut Butter Cream Pie
  Illustration 4-112: Sara Lee Turtle Crème Pie
  Illustration 4-113: Sara Lee Lemon Pound Cake
  Illustration 4-114: Wholly Wholesome Gluten Free Pie Shells

CHAPTER 5: CONSUMER TRENDS

  Methodology
  Frozen Vegetables the Top Category in Packaged FactsSurvey
  Taste Appeal, Price, Quality the Main Considerations inChoosing Frozen Foods
  Preference for Fresh the Chief Reason for Not Buying Frozen
  Table 5-1: Frozen Foods Categories Purchased in LastMonths, August 2012 (U.S. adults who shop for groceries)
  Table 5-2a: Main Considerations for Choosing Frozen Foods Purchased in Last 3 Months, August 2012 (U.S. adults who shop for groceries)
  Table 5-2b: Main Considerations for Choosing Frozen Foods Purchased in the 3 Months, August 2012 (U.S. adults who shop for groceries)
  Table 5-3: Reasons for Not Buying Frozen Foods in Last Months, August 2012 (U.S. adults who shop for groceries)
  Frozen Vegetables and Pizza the Most Popular Categories, Per Experian Simmons Survey
  Household Use by Product Type by Age Group
  Household Use by Product Type by Ethnic Group
  Regional Preferences for Different Frozen Products
  Frozen Food Use Generally Declines with Higher Education...
  ... and with Higher Income Bracket
  Frozen Foods Hold Strong Appeal to Families with Children
  Table 5-4: Trended Usage Rates for Selected Frozen Food Categories: 2008, 2010, and 2012 (percent of U.S. households)
  Table 5-5: Household Use of Frozen Foods: By Product Category by Age Group, 2012 (index)
  Table 5-6: Household Use of Frozen Foods: By Product Category by Ethnic Group, 2012 (index)
  Table 5-7: Household Use of Frozen Foods: By Product Category by Region, 2012 (index)
  Table 5-8: Household Use of Frozen Foods: By Product Category by Education, 2012 (index)
  Table 5-9: Household Use of Frozen Foods: By Product Category by Annual Household Income, 2012 (index)
  Table 5-10: Household Use of Frozen Foods: By Product Category by Presence of Children, 2012 (index)
Consumer Trends: Frozen Food Brands
  Ore-Ida and Eggo the Most Popular Frozen Food Brands
  Table 5-11: Top 10 Frozen Foods Products by Usage Rates, 2012 (percent of U.S. households)
  Brand Usage Rates: Center Plate Stouffer’s and Banquet the Favorite Frozen Main Courses Banquet the Most Popular Frozen Complete (TV) Dinner Brand DiGiorno the Most Popular Pizza Brand Tyson the Favorite Brand of Fried Chicken Gorton’s by Far the Most Popular Frozen Prepared Seafood
  Demographics of Users Vary by Product Category
  Demographic Trends for Selected Frozen Center Plate Brands Demographics of Frozen Entrees Purchasers by Brand Demographics of Frozen Dinner Purchasers by Brand
  Brand Usage Rates: Frozen Vegetables, Potatoes, and HotSnacksStore-Brand Frozen Vegetables More Popular Than Green Giant and Birds EyeOre-Ida by Far the Most Popular Frozen Potatoes BrandHot Pockets the Favorite Hot Snacks
  Demographic Trends for Selected Frozen Vegetables,Potatoes, and Hot SnacksFew Outstanding Indicators for National Frozen Vegetable BrandsKids, Large Households Prime Indicators for Frozen PotatoesPurchasers of Hot Pockets vs. Lean PocketsHouseholds with Kids a Key Market for Frozen Appetizers/Snacks
  Brand Usage Rates: Frozen Breakfast
  Demographic Trends for Selected Frozen Breakfast BrandsFrozen Waffles/Pancakes/French Toast PurchasersFrozen Breakfast Entrees/Sandwiches Purchasers
  Brand Usage Rates: Frozen Desserts
  Demographic Trends for Selected Frozen Dessert Brands
  Table 5-12: Frozen Center Plate Brands Used Most Often byPercentage of U.S. Households, 2012 (percent of U.S.households)
  Table 5-13: Top 10 Demographic Indicators for SelectedFrozen Main Course Brands, 2012 (index of U.S.households)
  Table 5-14: Top 10 Demographic Indicators for SelectedFrozen Complete (TV) Dinner Brands, 2012 (index of U.S.households)
  Table 5-15: Top 10 Demographic Indicators for SelectedFrozen Pizza Brands, 2012 (index of U.S. households)
  Table 5-16: Top 10 Demographic Indicators for SelectedFrozen Fried Chicken Brands, 2012 (index of U.S.households)
  Table 5-17: Top 10 Demographic Indicators for SelectedFrozen Prepared Seafood Brands, 2012 (index of U.S.households)
  Table 5-18: Frozen Vegetables, Potatoes, and Hot SnacksBrands Used Most Often by Percentage of U.S. Households,2012 (percent of U.S. households)
  Table 5-19: Top 10 Demographic Indicators for SelectedFrozen Vegetables Brands, 2012 (index of U.S. households)
  Table 5-20: Top 10 Demographic Indicators for Selected Frozen Potato Products Brands, 2012 (index of U.S. households)
  Table 5-21: Top 10 Demographic Indicators for Selected Frozen Hot Snacks Brands, 2012 (index of U.S. households)
  Table 5-22: Frozen Breakfast Brands Used Most Often by Percentage of U.S. Households, 2012 (percent of U.S. households)
  Table 5-23: Top 10 Demographic Indicators for Selected Frozen Waffles/Pancakes/French Toast Brands, 2012 (index of U.S. households)
  Table 5-24: Top 10 Demographic Indicators for Selected Frozen Breakfast Entrees/Sandwiches Brands, 2012 (index of U.S. households)
  Table 5-25: Frozen Dessert Brands Used Most Often by Percentage of U.S. Households, 2012 (percent of U.S. households)
  Table 5-26: Top 10 Demographic Indicators for Selected Frozen Cakes/Pies/Pastries Brands, 2012 (index of U.S. households)
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Frozen Foods in the U.S., 4th Edition
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