Food Shopper Insights: Grocery Shopping Trends in the U.S.

Date: July 1, 2011
Pages: 182
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Report type: Strategic Report
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Food Shopper Insights: Grocery Shopping Trends in the U.S.
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Food Shopper Insights: Grocery Shopping Trends in the U.S. offers fresh, original and actionable analysis to enable grocers and food manufacturers, marketers and brand managers to learn more about how grocery shoppers decide where to shop and how they make up their minds about what to buy. A first-of-its-kind Packaged Facts report, Food Shopper Insights delves into the minds of grocery shoppers with primary research based upon proprietary data from an online survey of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed. By anchoring its analysis in grocery shopper accounts of very recent grocery shopping trips, Food Shopper Insights taps immediately and directly into the actual contexts, motivations, and triggers framing the behavior of grocery shoppers.

The data analyzed in Food Shopper Insights are derived from Packaged Facts March 2011 Food Shopper Insights (FSI) Survey, an online survey of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed. Respondents in aggregate were Census representative on the demographic measures of gender, age, race/ethnicity, geographic region, household income and presence of children in the household.
CHAPTER 1 EXECUTIVE SUMMARY

Introduction

Overview of the Report

Methodology

Food Shopper Insights: Topline Findings

Re-Visit the Steps on the Path to Purchase

Reward Customer Loyalty

Understand Why Grocery Shoppers Decide Where to Shop

Get Brands at the Top of Food Shoppers' Minds before the Store

Know Who Grocery Shoppers Are

Adapt In-Store Shopper Marketing to Grocery Shopping Patterns

Re-Assess the Value of Packaging

Measure the Impact of In-Store Marketing

Re-Think Store Layouts

Upgrade Store-Prepared Food Items

Respond to Health and Wellness Concerns

Engaging Food Shoppers Before the Store: The Topline

Most Grocery Shoppers Have Short Horizon

Six in Ten Spend Less than $100 on Groceries Weekly

64% Perform Some Type of Preparation for Shopping

Gathering Coupons Top Planning Activity for Shoppers Using Both Print Media and Internet

Food Shoppers in the Store: The Topline

One-Store Shopping Predominates

Discount Stores Attract One in Four Food Shoppers

Most Grocery Shoppers Go Straight Home from the Store

Most Grocery Shoppers Shop Alone

Reusable Shopping Bags Favored by Minority of Shoppers

Customized In-Store Services Rarely Used

Food Shoppers Make Their Own Decisions in the Store

Food Safety Worries Purchasers of Fresh Meat and Seafood

Mixed Feelings about Fresh Fruits and Vegetables

Store-Prepared Food Items Attract Many Grocery Shoppers

What Grocery Shoppers Like (and Don't Like) about Their Grocery Store

Grocers See Satisfied Shoppers in Their Stores

Vast Majority of Food Shoppers Stick to the Same Store

Few Shoppers View Prices as "Higher than Average"

High Level of Satisfaction with Range of Services and Products Offered by Grocery Store

Grocery Shoppers Want More and Better Ready-to-Eat Meals

Later Hours Would Expand Sales of Self-Serve Food Bars

Shoppers Want Food Industry to Do More about Food Safety

Grocery Shoppers Exhibit High Level of Distrust in Food Labeling

Food Shoppers See Food Stores as Enablers of Unhealthy Eating

The Impact of Wellness Concerns on Grocery Shoppers

Wellness Is a Concern for Many Grocery Shoppers

Overweight Troubles Many Grocery Shoppers

Wellness Concerns Help Drive Grocery Purchase Decisions

More than Half of Grocery Shoppers Avoid High-Calorie Foods

Nutritional Content of Foods Important

Highly Processed Foods an Issue

Health-Enhancing Food and Beverage Products Favored

Food Restrictions Matter to Many

Grocery Product Purchases Reflect Wellness Concerns

Environmental Concerns Affect What Happens in the Aisles of Grocery Stores

What Women (and Men) Want in Grocery Stores

Men Shop for Food More Frequently

Food Shopping on Many "Honey Do" Lists

Men Look for Convenient Parking and Quick Check-Out

In-Store Bakeries More Important to Men

Cleanliness of Store Matters More to Women

Women More Organized When They Go Grocery Shopping

Women Notice Mail Promotions, Men Remember Newspapers Ads or Inserts

Women More Sensitive to Saving Money

Store Brands More Popular among Women

Women Take Harder Line on Role of Food Industry in Unhealthy Eating

Food Shopper Profiles: Key Demographic Segments

Singles vs. Couples without Children and Families with Children

Younger vs. Older Shoppers

Full-Time Workers

An In-Depth Look at Key Motivators for Food Shoppers

Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home

Stocking up on Groceries

Taking Advantage of Sales and Promotions on Specific Items

Picking Up Food in a Grocery Store Rather than Using Fast Food

Food Shopper Profiles: Shopping Patterns

Frequent Food Shoppers

Big Spenders

Multi-Store Shoppers

CHAPTER 2 FOOD SHOPPER INSIGHTS: TOPLINE FINDINGS

Adapting to Changes in the Path to Purchase before the Grocery Store

Re-Visit the Steps on the Path to Purchase

Get Ready for Mobile In-Store Marketing

Reward Customer Loyalty

Understand Why Grocery Shoppers Decide Where to Shop

Get Brands at the Top of Food Shoppers' Minds before the Store

Know Who Grocery Shoppers Are

Demographics and Life Stages Make a Difference

Table 2-1: Key Food Shopper Insights by Selected Demographic Characteristics, 2011

Table 2-2: Key Food Shopper Insights by Motivation for Most Recent Grocery Shopping Trip, 2011

Grocery Shopping Habits Tell an Important Story

Table 2-3: Key Food Shopper Insights by Food Shopping Patterns, 2011

Influencing the Path to Purchase of Food Shoppers in the Store

Adapt In-Store Shopper Marketing to Grocery Shopping Patterns

Enhance Brand Involvement

Re-Assess the Value of Packaging

Measure the Impact of In-Store Marketing

Re-Think Store Layouts

Focus on In-Store Services to Increase Contacts with Grocery Shoppers in the Store

Upgrade Store-Prepared Food Items

Table 2-4: Purchase of Store-Prepared Foods on Most Recent Grocery Shopping Trip by Selected Characteristics, 2011

Build Confidence in Fresh Products and Develop Trust in Labeling

Respond to Health and Wellness Concerns

Reach Out to All Food Shopper Segments

Figure 2-1: Aggregate Consumer Expenditures on Food at Home by Type of Household, 2009

Table 2-5: Profile of Expenditures of Affluent Single Consumers for Eating at Home and Eating Out, by Gender and Income, 2009

CHAPTER 3 ENGAGING FOOD SHOPPERS BEFORE THE STORE: THE TOPLINE

Overview

Most Grocery Shoppers Have Short Horizon

Figure 3-1: Top Motivations for Grocery Trips, 2011

Half Shop for Groceries Every Five Days or More Often

Figure 3-2: Frequency of Shopping for Groceries, 2011

Six in Ten Spend Less than $100 on Groceries Weekly

Table 3-1: Average Amount Spent Weekly on Groceries, 2011

Planning Ahead

64% Perform Some Type of Preparation for Shopping

Figure 3-3: Percent of Grocery Shoppers Doing Any Kind of Planning Before Most Recent Grocery Shopping Trip, 2011

Table 3-2: Percent of Grocery Shoppers Agreeing "I Often Stop by the Grocery Store on the Spur of the Moment," 2011

Shopping List Is Most Common Form of Preparation

Table 3-3: Most Common Types of Planning for Grocery Shopping Before Most Recent Grocery Shopping Trip, 2011

Contents of Shopping Lists

Table 3-4: Types of Information on Shopping List Before Most Recent Grocery Shopping, 2011

Gathering Coupons Top Planning Activity for Shoppers Using Both Print Media and Internet

Table 3-5: Type of Planning by Grocery Shoppers Before Most Recent Grocery Shopping Trip, Print Media vs. Internet, 2011

Promotional Communications from Grocery Stores Reach 31% of Shoppers

Figure 3-4: Percent of Grocery Shoppers Seeing/Hearing Ads or Receiving Promotional Communications from Store(s) Where They Shopped Most Recently for Groceries, 2011

Table 3-6: Percent of Grocery Shoppers Seeing/Hearing Ads or Receiving Promotional Communications from Store(s) Where They Shopped Most Recently for Groceries by Type of Communication, 2011

Choosing a Store

Loyalty a Hallmark of Food Shoppers

Figure 3-5: Percent of Grocery Shoppers Considering Different Stores Before Deciding on One for Most Recent Grocery Shopping Trip, 2011

Figure 3-6: Length of Time Shopping at Store on Most Recent Grocery Shopping Trip, 2011

Convenience and Low Prices Attract Shoppers

Figure 3-7: Top 7 Reasons for Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip, 2011

Table 3-7: Other Reasons for Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip, 2011

Fresh Fruits and Vegetables Important Shopping Draw

Table 3-8: Types of Products Most Important in Decision Where to Shop for Groceries on Most Recent Grocery Shopping Trip, 2011

Clean Stores Make a Difference

Table 3-9: Reasons for Avoiding Shopping in Certain Food Stores, 2011

Weekly Specials at the Top of the Minds of Grocery Shoppers

Table 3-10: Awareness of Store's Involvement in Selected In-Store Services and Programs, 2011

Community Programs Raise Grocers' Profiles

Table 3-11: Awareness of Store's Involvement in Selected Community Programs, 2011

CHAPTER 4 FOOD SHOPPERS IN THE STORE: THE TOPLINE

Overview

Vast Majority Use Cars to Go Grocery Shopping

Table 4-1: Place of Residence of Food Shoppers, 2011

Figure 4-1: Mode of Transportation Used for Most Recent Grocery Shopping Trip, 2011

One-Store Shopping Predominates

Figure 4-2: Number of Stores Shopped on Most Recent Grocery Shopping Trip, 2011

Discount Stores Attract One in Four Food Shoppers

Table 4-2: Type of Supermarket/Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011

Most Grocery Shoppers Go Straight Home from the Store

Figure 4-3: Percent of Grocery Shoppers Going Straight Home after Grocery Shopping on Most Recent Grocery Shopping Trip, 2011

Figure 4-4: Percent of Grocery Shoppers Also Shopping at Stores Unrelated to Food/Grocery Shopping on Most Recent Grocery Shopping Trip, 2011

Most Grocery Shoppers Shop Alone

Table 4-3: With Whom Shopped on Most Recent Grocery Shopping Trip, 2011

Most Shoppers Spend Less than $50 per Trip

Table 4-4: Amount Spent on Groceries/Food (excluding non-foods) on Most Recent Grocery Shopping Trip, 2011

Many Grocery Carts Contain Only a Handful of Items

Table 4-5: Number of Groceries/Food Items Purchased on Most Recent Grocery Shopping Trip, 2011

Table 4-6: Type of Shopping Cart Used on Most Recent Grocery Shopping Trip, 2011

Reusable Shopping Bags Favored by Minority of Shoppers

Figure 4-5: Percent of Grocery Shoppers Bringing Own Reusable Shopping Bags on Most Recent Grocery Shopping Trip, 2011

Table 4-7: Type of Shopping Bag Used on Most Recent Grocery Shopping Trip, 2011

Customized In-Store Services Rarely Used

Figure 4-6: Use of Customized In-Store Services on Most Recent Grocery Shopping Trip, 2011

Food Shoppers Make Their Own Decisions in the Store

Figure 4-7: Percent of Food Shoppers Discussing Food Product Selections with Store Associates on Most Recent Grocery Shopping Trip, 2011

Overview of Shopping by Department

Food Safety Worries Purchasers of Fresh Meat and Seafood

Table 4-8: Purchase of Items from Fresh Meat/Poultry/Seafood Department on Most Recent Grocery Shopping Trip, 2011

Figure 4-8: Percent Agreeing Food Safety Is Major Concern When Buying Fresh Meat, Poultry or Seafood, 2011

Mixed Feelings about Fresh Fruits and Vegetables

Table 4-9: Attitudes toward Buying Fresh Fruits and Vegetables, 2011

Table 4-10: Purchase of Items from Fresh Fruits and Vegetables Department on Most Recent Grocery Shopping Trip, 2011

International Items Attract Many Grocery Shoppers

Figure 4-9: Percent of Grocery Shoppers Who Seek Out Authentic International, Regional or Ethnic Grocery Products, 2011

Figure 4-10: Percent of Grocery Shoppers Who Purchased International/Foreign Grocery Products on Most Recent Grocery Shopping Trip, 2011

Store-Prepared Food Items Attract Many Grocery Shoppers

Table 4-11: Purchase of Store-Prepared Food Items on Most Recent Grocery Shopping Trip, 2011

Household Products Top List of Non-Food Purchases

Table 4-12: Purchase of Non-Food Products on Most Recent Grocery Shopping Trip, 2011

CHAPTER 5 WHAT GROCERY SHOPPERS LIKE (AND DON'T LIKE) ABOUT THEIR GROCERY STORE

What Grocery Shoppers Like

Grocery Shopping Enjoyable to Most

Figure 5-1: Percent of Grocery Shoppers Agreeing "I Enjoy Grocery Shopping," 2011

Grocers See Satisfied Shoppers in Their Stores

Table 5-1: Level of Satisfaction with Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011

Vast Majority of Food Shoppers Stick to the Same Store

Figure 5-2: Percent Shopping at Usual Grocery Store on Most Recent Grocery Shopping Trip, 2011

Few Shoppers View Prices as "Higher than Average"

Table 5-2: Perception of Prices at Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011

Grocery Stores Viewed as Convenient

Table 5-3: Perceptions of Convenience of Location of Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011

High Level of Satisfaction with Range of Services and Products Offered by Grocery Store

Table 5-4: Level of Satisfaction with Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011

Most Shoppers Happy with Store Layout

Figure 5-3: Percent of Grocery Shoppers Agreeing the Layout of the Food Store Where hey Shopped Most Recently Works Well for Their Needs, 2011

What Grocery Shoppers Don't Like

Grocery Shoppers Want More and Better Ready-to-Eat Meals

Table 5-5: Attitudes toward Ready-to-Eat Meal Items, 2011

Later Hours Would Expand Sales of Self-Serve Food Bars

Table 5-6: Impact of Late Hours on Food Purchasing Patterns, 2011

Newer Stores Preferred by Many Food Shoppers

Figure 5-4: Percent of Grocery Shoppers Who Prefer to Shop in Newer Food Stores, 2011

Shoppers Want Food Industry to Do More about Food Safety

Table 5-7: Attitudes toward Food Safety, 2011

Grocery Shoppers Exhibit High Level of Distrust in Food Labeling

Table 5-8: Credibility of Labels on Food Products, 2011

Food Shoppers See Food Stores as Enablers of Unhealthy Eating

Table 5-9: Attitudes toward Role of Food Stores in Unhealthy Eating, 2011

Product Packaging Bothers Many Food Shoppers

Table 5-10: Attitudes toward Packaging, 2011

CHAPTER 6 THE IMPACT OF WELLNESS CONCERNS ON GROCERY SHOPPERS

Introduction

Wellness Is a Concern for Many Grocery Shoppers

Table 6-1: Attitudes toward Wellness and Physical Fitness, 2011

Table 6-2: Percent of Grocery Shoppers Who Work Out, 2011

Overweight Troubles Many Grocery Shoppers

Figure 6-1: Percent of Grocery Shoppers with Someone in the Household Who Is Overweight, 2011

Table 6-3: Concerns about Being Overweight, 2011

Impact of Health and Wellness Concerns on Grocery Purchase Decisions

Wellness Concerns Help Drive Purchase Decisions of Many Grocery Shoppers

Figure 6-2: Percent of Grocery Shoppers Agreeing "The Groceries I Choose Are Determined in Part by Specific Wellness Goals and Concerns," 2011

More than Half of Grocery Shoppers Claim to Avoid High-Calorie Foods

Table 6-4: Percent of Grocery Shoppers Avoiding High-Fat and High-Sugar Foods, 2011

Nutritional Content of Foods Important

Table 6-5: Attitudes toward Nutritional Content of Foods 2011

Highly Processed Foods an Issue

Table 6-6: Attitudes toward Processed Foods, 2011

Health-Enhancing Food and Beverage Products Favored

Table 6-7: Attitudes toward Foods Designed to Promote Health and Nutrition, 2011

Food Restrictions Matter to Many

Figure 6-3: Percent of Grocery Shoppers Who Agree That Food Restrictions, Food Avoidances or Food Allergies Play an Important Role in What Their Household Eats, 2011

Grocery Product Purchases Reflect Health and Wellness Concerns

Table 6-8: Purchase of Grocery Products with Package Labels/Claims on Most Recent Grocery Shopping Trip by Type of Label, 2011

Environmental Concerns Affect What Happens in the Aisles of Grocery Stores

Table 6-9: Impact of Environmental Concerns on Grocery Shoppers, 2011

Many Grocery Shoppers View "Organic" and "Natural" Claims with Suspicion

Table 6-10: Attitudes toward "Natural" and "Organic" Labeling, 2011

CHAPTER 7 FOOD SHOPPERS AT THE SHELF: WHAT'S ON THEIR MINDS?

The Mindset of Food Shoppers at the Shelf: Overview

Introduction

Key Findings

Table 7-1: Motivations for Buying Selected Products on Most Recent Grocery Shopping Trip, 2011

The Mindset of Shoppers at the Shelf: The Details

Planned vs. Impulse Purchases

Table 7-2: Food Products with the Highest and Lowest Likelihood of Being

"Planned" Purchases by Grocery Shoppers Who Purchased the Product on Most Recent Grocery Shopping Trip, 2011

Table 7-3: Food Product Purchases Characterized as "Impulse" Purchases by Grocery Shoppers Who Purchased the Product on Most Recent Grocery Shopping Trip, 2011

Store Brands vs. National Brands

Table 7-4: Attitudes of Grocery Shoppers toward National/Name Brands and Store Brands, 2011

Table 7-5: Food Products Purchased by Grocery Shoppers on Most Recent Grocery Shopping Trip with the Highest and Lowest Likelihood of Being National/Name Brands, 2011

Table 7-6: Food Products Most Likely to Be Store Brand Purchases Made on Most Recent Grocery Shopping Trip, 2011

The Force of Habit

Table 7-7: Percent of Grocery Shoppers Having "One Usual Purchase" for Food Products Bought on Most Recent Grocery Shopping Trip, 2011

Table 7-8: Percent of Grocery Shoppers Citing "Habit" as One of the Main Reasons for Choosing a Particular Item on Most Recent Grocery Shopping Trip, 2011

Buying on Sale

Figure 7-1: Percent of Grocery Shoppers Who Agree "I Buy a Lot of Grocery Products That Are on Sale or Promotion," 2011

Table 7-9: Food Products Most Likely to Be Bought on Sale Compared to Products Most Likely to Be Perceived as "Lower Priced," 2011

Table 7-10: Food Products Most Likely Not to Be Bought on Sale Compared to Products Most Likely to Be Perceived as Having a "Typical/Average Price," 2011

Favorite Things at the Grocery Store

Table 7-11: Impact of Family Preferences on Grocery Purchases, 2011

Table 7-12: Percent of Grocery Shoppers Citing "Personal/Family Favorite" as One of the Main Reasons for Purchasing Products on Most Recent Grocery Shopping Trip by Type of Product, 2011

The Importance of Taste, Flavor and Texture

Table 7-13: Percent of Grocery Shoppers Citing "Taste/Flavor/Texture" as One of the Main Reasons for Purchasing Products on Most Recent Grocery Shopping Trip by Type of Product, 2011

The Search for Convenience

Table 7-14: Percent of Grocery Shoppers Citing "Easy to Prepare/Cook" as One of the Main Reasons for Purchasing Products on Most Recent Grocery Shopping Trip by Type of Product, 2011

CHAPTER 8 WHAT WOMEN (AND MEN) WANT IN GROCERY STORES

Before the Store

Men Shop for Food More Frequently

Figure 8-1: Percent of Male and Female Grocery Shoppers Who Go Grocery Shopping Every Three Days or More Often, 2011

Food Shopping on Many "Honey Do" Lists

Table 8-1: Selected Motivations for Most Recent Grocery Shopping Trip, Men vs. Women, 2011

Men Look for Convenient Parking and Quick Check-Out

Table 8-2: Selected Factors Most Important in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Men vs. Women, 2011

In-Store Bakeries More Important to Men

Table 8-3: Selected Products Most Important in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Men vs. Women, 2011

Cleanliness of Store Matters More to Women

Figure 8-2: Percent of Male and Female Grocery Shoppers Who Agree "I Avoid Shopping in Stores That Aren't Extremely Clean," 2011

Women More Organized When They Go Grocery Shopping

Figure 8-3: Percent of Male and Female Grocery Shoppers Who "Often Stop by the Grocery Store on the Spur of the Moment," 2011

Table 8-4: Types of Planning Before Most Recent Grocery Shopping Trip, Men vs. Women, 2011

Table 8-5: Type of Information Included on Shopping List for Most Recent Grocery Shopping Trip, Men vs. Women, 2011

Women Notice Mail Promotions, Men Remember Newspapers Ads or Inserts

Table 8-6: Awareness of Ads/Marketing Communications before Most Recent Grocery Shopping Trip, Men vs. Women, 2011

Women More Tuned In to What Grocery Stores Have to Offer

Table 8-7: Awareness of Store's Involvement in Selected Services and Programs, Men vs. Women, 2011

In the Store

Advertising Has Greater Impact on Women

Figure 8-4: Percent of Male and Female Grocery Shoppers Who Agree "Advertising Helps Me Find New Food or Grocery Products," 2011

Women More Sensitive to Saving Money When Shopping

Figure 8-5: Use of Weekly Specials by Male and Female Grocery Shoppers on Most Recent Grocery Shopping Trip, 2011

Figure 8-6: Use of Coupons/Coupon Codes by Male and Female Grocery Shoppers on Most Recent Grocery Shopping Trip, 2011

Store Brands More Popular among Women

Figure 8-7: Percent of Male and Female Grocery Shoppers Agreeing Store-Brand Food and Beverage Products Are Usually as Good Quality as Name Brands, 2011

Women Take Harder Line on Role of Food Industry in Unhealthy Eating

Table 8-8: Attitudes of Male and Female Grocery Shoppers toward Role of Grocery Stores in Healthy Eating and Food Safety, 2011

Women More Likely to Turn to Others for Food Ideas

Table 8-9: Sources of Ideas for Recipes and Food Products, Men vs. Women, 2011

In-Store Differences between Male and Female Grocery Shoppers

Table 8-10: Profile of In-Store Behavior of Men and Women on Most Recent Grocery Shopping Trip, 2011

CHAPTER 9 FOOD SHOPPER PROFILES: KEY DEMOGRAPHIC SEGMENTS

Family and Single Grocery Shoppers

Families Shop More Often and Spend More

Table 9-1: Frequency of Grocery Shopping and Average Amount Spent Weekly on Groceries by Household Type, 2011

Singles Devote Less Thought to Grocery Shopping

Table 9-2: Planning Activities Prior to Most Recent Grocery Shopping Trip by Household Type, 2011

Grocery Shopping Often Part of Larger Shopping Expedition for Families

Table 9-3: Number and Type of Stores Shopped on Last Grocery Shopping Trip by Household Type, 2011

Table 9-4: With Whom Shopped on Last Grocery Shopping Trip by Household Type, 2011

Family Grocery Shoppers Concerned about Saving Money, Singles Look for Quicker Check-Out

Table 9-5: Factors Important in Deciding Where to Shop for Groceries by Household Type, 2011

Table 9-6: Percent of Grocery Shoppers Using Any Coupons/Coupon Codes (Food or Non-Food) and Store Sales Circulars on Most Recent Grocery Shopping Trip by Household Type, 2011

Grocery Spending Patterns Vary across Households

Table 9-7: Amount Spent and Number of Items Purchased on Most Recent Grocery Shopping Trip by Household Type, 2011

Table 9-8: Types of Products Purchased on Most Recent Grocery Shopping Trip by Household Type, 2011

Grocery Shoppers with Children More Concerned about Healthy Eating

Figure 9-1: Percent of Grocery Shoppers Agreeing that Grocery Manufacturers Should Do More to Help Consumers Eat Healthfully, 2011

Younger and Older Food Shoppers

Older Shoppers More Likely to Stick with Same Store

Table 9-9: Store Selection Patterns by Age of Grocery Shopper, 2011

Older Grocery Shoppers Look for Convenience, Younger Shoppers Choose Late Hours

Table 9-10: Factors Most Important in Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011

Younger Shoppers More Persuaded by Selection of Natural and Organic Foods

Table 9-11: Products Most Important in Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011

Spur-of-the-Moment Shopping Doesn't Work for 50+ Grocery Shoppers

Figure 9-2: Percent of Grocery Shoppers Who Often Stop by the Grocery Store on the Spur of the Moment by Age Group, 2011

Younger Shoppers More Likely to Turn to the Internet to Plan Their Grocery Shopping Trips

Table 9-12: Types of Planning before Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011

Under-50 Grocery Shoppers More Alert to Marketing Outreach from Store

Table 9-13: Awareness of Promotional Communications Before Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011

Food Stores Popular among Under-50 Shoppers as Alternative to Kitchen

Table 9-14: Where Grocery Shoppers Go When They Don't Get Food for Meals and Snacks from Kitchen by Age of Grocery Shopper, 2011

Table 9-15: Attitudes toward Ready-to-Eat Food by Age of Grocery Shopper, 2011

Younger Grocery Shoppers Go For Single-Serve Beverages

Figure 9-3: Percent of Grocery Shoppers Purchasing Single-Serve Beverages for Immediate Consumption on Most Recent Grocery Shopping Trip by Age Group, 2011

In-Store Behavior of Older and Younger Shoppers Profiled

Table 9-16: Profile of Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011

Food Shoppers Who Work Full-Time

Spur-of-the-Moment Food Shopping More Common among Full-time Workers

Figure 9-4: Percent of Grocery Shoppers Who Often Stop by the Grocery Store on the Spur of the Moment by Employment Status, 2011

Full-Time Workers Turn to the Internet When They Do Plan Trips to the Grocery Store

Table 9-17: Types of Planning Activities before Most Recent Grocery Shopping Trip by Employment Status, 2011

Food Stores Source of Meals and Snacks for Full-Time Workers

Table 9-18: Where Grocery Shoppers Go When They Don't Get Food for Meals and Snacks from Kitchen by Employment Status, 2011

Table 9-19: Importance of Store-Prepared Foods to Grocery Shoppers by Employment Status, 2011

Table 9-20: Selected Purchases on Most Recent Grocery Shopping Trip by Employment Status, 2011

CHAPTER 10 AN IN-DEPTH LOOK AT KEY MOTIVATORS FOR FOOD SHOPPERS

Introduction

Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home

Menus and Recipes on the Mind of Many Grocery Shoppers

Table 10-1: Likelihood of Searching for Recipes and Meal Planning Information Before Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs. Grocery Shoppers as a Whole, 2011

TV Chefs Source of Cooking Ideas

Figure 10-1: Percent Getting Ideas from TV Cooking Shows about What to Eat and Cook, Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs. Grocery Shoppers as a Whole, 2011

Specialty Foods Important

Table 10-2: Reasons for Deciding Where to Shop on Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs. Grocery Shoppers as a Whole, 2011

In-Store Behavior of Shoppers with a Specific Meal or Recipe in Mind

Table 10-3: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs. Grocery Shoppers as a Whole, 2011

Stocking up on Groceries

Stocking Up Means Looking for Value

Table 10-4: Impact of Money-Saving Factors in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011

Table 10-5: Money-Saving Shopping Activities on Most Recent Grocery Shopping Trip, Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011

Store's Product Selection Important to Grocery Shoppers Stocking Up

Table 10-6: Most Important Factors in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011

Shoppers Stocking Up on Groceries More Likely to Buy Non-Food Products

Table 10-7: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011

Taking Advantage of Sales and Promotions on Specific Items

Bargain Hunters Track Sales and Promotions

Table 10-8: Reasons for Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip, Grocery Shoppers Taking Advantage of Sale/Promotion vs. Grocery Shoppers as a Whole, 2011

Grocery Shoppers in Search of Sales Make Meticulous Plans

Table 10-9: Types of Planning before Most Recent Grocery Shopping Trip, Grocery Shoppers Taking Advantage of Sale/Promotion vs. Grocery Shoppers as a Whole, 2011

Bargain Hunters Make Heavy Use of Store Circulars

Table 10-10: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery Shoppers Taking Advantage of Sale/Promotion vs. Grocery Shoppers as a Whole, 2011

Picking Up Food in a Grocery Store Rather than Using Fast Food

Shoppers Out to Get Meals in Food Stores Want Higher Quality

Table 10-11: Attitudes toward Ready-to-Eat Meals in Food Stores, Grocery Shoppers Picking Up Food In Store Rather Than Using Fast Food vs.

All Grocery Shoppers, 2011

Figure 10-2: Percent Considering Store-Prepared Foods an Important Factor in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Food In Store Rather Than Using Fast Food vs. All Grocery Shoppers, 2011

Late Hours Important

Table 10-12: Factors Important in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Food In Store Rather Than Using Fast Food vs. All Grocery Shoppers, 2011

Store-Prepared Foods Attract Big Spenders

Table 10-13: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Food In Store Rather Than Using Fast Food vs. All Grocery Shoppers, 2011

CHAPTER 11 FOOD SHOPPER PROFILES: SHOPPING PATTERNS

Frequent Food Shoppers

Frequent Grocery Shoppers Substitute Food Store for Kitchen

Figure 11-1: Percent of Grocery Shoppers Who "Go to Food Stores When They Don't Get Food for Meals and Snacks from Kitchen" by Frequency of Grocery Shopping, 2011

Frequent Food Shoppers More Tuned In to Stores' Promotional Communications

Table 11-1: Before-the-Store Profile of Grocery Shoppers on Most Recent Grocery Shopping Trip by Frequency of Grocery Shopping, 2011

Profile of In-Store Behavior of Frequent Food Shoppers

Table 11-2: In-Store Profile of Grocery Shoppers on Most Recent Grocery Shopping Trip by Frequency of Grocery Shopping, 2011

Big Spenders

Families Anchor Big Grocery Spender Segment

Table 11-3: With Whom Shopped on Last Grocery Shopping Trip by Average Amount Spent Weekly, 2011

Big Spenders Buy from All Grocery Store Departments

Table 11-4: In-Store Profile of Grocery Shoppers on Most Recent Grocery Shopping Trip by Average Amount Spent Weekly, 2011

Multi-Store Shoppers

Multi-Store Grocery Shopping Trips Based on Careful Planning

Figure 11-2: Percent of Grocery Shoppers Doing Any Kind of Planning before Most Recent Grocery Shopping Trip by Number of Grocery Stores Visited, 2011

Table 11-5: Planning Activities before Most Recent Grocery Shopping Trip by Number of Grocery Stores Visited, 2011

Multi-Store Shoppers Seek Out Value

Table 11-6: Awareness of Promotions and Use of Coupons and Other Money-Saving Tools Before Most Recent Grocery Shopping Trip by Number of Grocery Stores Shopped, 2011

Table 11-7: Factors Affecting Choice of Grocery Stores Before Most Recent Grocery Shopping Trip by Number of Grocery Stores Visited, 2011

Discount Stores Attract Multi-Store Shoppers

Table 11-8: Profile of Most Recent Grocery Shopping Trip by Number of Grocery Stores Shopped, 2011

Multi-Store Shoppers Turn to Store Personnel for Help

Table 11-9: Use of In-Store Services by Grocery Shoppers on Most Recent Grocery Shopping Trip by Number of Grocery Stores Shopped, 2011

Multi-Store Shoppers Are Big Spenders

Table 11-10: In-Store Behavior on Most Recent Grocery Shopping Trip by Number of Grocery Stores Shopped, 2011

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Snack Foods in the U.S., 4th Edition US$ 3,300.00 Jun, 2011 · 257 pages

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Food Shopper Insights: Grocery Shopping Trends in the U.S.
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