Food Shopper Insights: Grocery Shopping Trends in the U.S.
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Food Shopper Insights: Grocery Shopping Trends in the U.S. offers fresh, original and actionable analysis to enable grocers and food manufacturers, marketers and brand managers to learn more about how grocery shoppers decide where to shop and how they make up their minds about what to buy. A first-of-its-kind Packaged Facts report, Food Shopper Insights delves into the minds of grocery shoppers with primary research based upon proprietary data from an online survey of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed. By anchoring its analysis in grocery shopper accounts of very recent grocery shopping trips, Food Shopper Insights taps immediately and directly into the actual contexts, motivations, and triggers framing the behavior of grocery shoppers.
The data analyzed in Food Shopper Insights are derived from Packaged Facts March 2011 Food Shopper Insights (FSI) Survey, an online survey of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed. Respondents in aggregate were Census representative on the demographic measures of gender, age, race/ethnicity, geographic region, household income and presence of children in the household.
Single User PDF: US$ 4,500.00
Departmental Site License (one location, up to 10 users): US$ 6,750.00
Global Site License: US$ 9,000.00
Food Shopper Insights: Grocery Shopping Trends in the U.S. offers fresh, original and actionable analysis to enable grocers and food manufacturers, marketers and brand managers to learn more about how grocery shoppers decide where to shop and how they make up their minds about what to buy. A first-of-its-kind Packaged Facts report, Food Shopper Insights delves into the minds of grocery shoppers with primary research based upon proprietary data from an online survey of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed. By anchoring its analysis in grocery shopper accounts of very recent grocery shopping trips, Food Shopper Insights taps immediately and directly into the actual contexts, motivations, and triggers framing the behavior of grocery shoppers.
The data analyzed in Food Shopper Insights are derived from Packaged Facts March 2011 Food Shopper Insights (FSI) Survey, an online survey of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed. Respondents in aggregate were Census representative on the demographic measures of gender, age, race/ethnicity, geographic region, household income and presence of children in the household.
- CHAPTER 1 EXECUTIVE SUMMARY
- Introduction
- Overview of the Report
- Methodology
- Food Shopper Insights: Topline Findings
- Re-Visit the Steps on the Path to Purchase
- Reward Customer Loyalty
- Understand Why Grocery Shoppers Decide Where to Shop
- Get Brands at the Top of Food Shoppers' Minds before the Store
- Know Who Grocery Shoppers Are
- Adapt In-Store Shopper Marketing to Grocery Shopping Patterns
- Re-Assess the Value of Packaging
- Measure the Impact of In-Store Marketing
- Re-Think Store Layouts
- Upgrade Store-Prepared Food Items
- Respond to Health and Wellness Concerns
- Engaging Food Shoppers Before the Store: The Topline
- Most Grocery Shoppers Have Short Horizon
- Six in Ten Spend Less than $100 on Groceries Weekly
- 64% Perform Some Type of Preparation for Shopping
- Gathering Coupons Top Planning Activity for Shoppers Using Both Print Media and Internet
- Food Shoppers in the Store: The Topline
- One-Store Shopping Predominates
- Discount Stores Attract One in Four Food Shoppers
- Most Grocery Shoppers Go Straight Home from the Store
- Most Grocery Shoppers Shop Alone
- Reusable Shopping Bags Favored by Minority of Shoppers
- Customized In-Store Services Rarely Used
- Food Shoppers Make Their Own Decisions in the Store
- Food Safety Worries Purchasers of Fresh Meat and Seafood
- Mixed Feelings about Fresh Fruits and Vegetables
- Store-Prepared Food Items Attract Many Grocery Shoppers
- What Grocery Shoppers Like (and Don't Like) about Their Grocery Store
- Grocers See Satisfied Shoppers in Their Stores
- Vast Majority of Food Shoppers Stick to the Same Store
- Few Shoppers View Prices as "Higher than Average"
- High Level of Satisfaction with Range of Services and Products Offered by Grocery Store
- Grocery Shoppers Want More and Better Ready-to-Eat Meals
- Later Hours Would Expand Sales of Self-Serve Food Bars
- Shoppers Want Food Industry to Do More about Food Safety
- Grocery Shoppers Exhibit High Level of Distrust in Food Labeling
- Food Shoppers See Food Stores as Enablers of Unhealthy Eating
- The Impact of Wellness Concerns on Grocery Shoppers
- Wellness Is a Concern for Many Grocery Shoppers
- Overweight Troubles Many Grocery Shoppers
- Wellness Concerns Help Drive Grocery Purchase Decisions
- More than Half of Grocery Shoppers Avoid High-Calorie Foods
- Nutritional Content of Foods Important
- Highly Processed Foods an Issue
- Health-Enhancing Food and Beverage Products Favored
- Food Restrictions Matter to Many
- Grocery Product Purchases Reflect Wellness Concerns
- Environmental Concerns Affect What Happens in the Aisles of Grocery Stores
- What Women (and Men) Want in Grocery Stores
- Men Shop for Food More Frequently
- Food Shopping on Many "Honey Do" Lists
- Men Look for Convenient Parking and Quick Check-Out
- In-Store Bakeries More Important to Men
- Cleanliness of Store Matters More to Women
- Women More Organized When They Go Grocery Shopping
- Women Notice Mail Promotions, Men Remember Newspapers Ads or Inserts
- Women More Sensitive to Saving Money
- Store Brands More Popular among Women
- Women Take Harder Line on Role of Food Industry in Unhealthy Eating
- Food Shopper Profiles: Key Demographic Segments
- Singles vs. Couples without Children and Families with Children
- Younger vs. Older Shoppers
- Full-Time Workers
- An In-Depth Look at Key Motivators for Food Shoppers
- Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home
- Stocking up on Groceries
- Taking Advantage of Sales and Promotions on Specific Items
- Picking Up Food in a Grocery Store Rather than Using Fast Food
- Food Shopper Profiles: Shopping Patterns
- Frequent Food Shoppers
- Big Spenders
- Multi-Store Shoppers
- CHAPTER 2 FOOD SHOPPER INSIGHTS: TOPLINE FINDINGS
- Adapting to Changes in the Path to Purchase before the Grocery Store
- Re-Visit the Steps on the Path to Purchase
- Get Ready for Mobile In-Store Marketing
- Reward Customer Loyalty
- Understand Why Grocery Shoppers Decide Where to Shop
- Get Brands at the Top of Food Shoppers' Minds before the Store
- Know Who Grocery Shoppers Are
- Demographics and Life Stages Make a Difference
- Table 2-1: Key Food Shopper Insights by Selected Demographic Characteristics, 2011
- Table 2-2: Key Food Shopper Insights by Motivation for Most Recent Grocery Shopping Trip, 2011
- Grocery Shopping Habits Tell an Important Story
- Table 2-3: Key Food Shopper Insights by Food Shopping Patterns, 2011
- Influencing the Path to Purchase of Food Shoppers in the Store
- Adapt In-Store Shopper Marketing to Grocery Shopping Patterns
- Enhance Brand Involvement
- Re-Assess the Value of Packaging
- Measure the Impact of In-Store Marketing
- Re-Think Store Layouts
- Focus on In-Store Services to Increase Contacts with Grocery Shoppers in the Store
- Upgrade Store-Prepared Food Items
- Table 2-4: Purchase of Store-Prepared Foods on Most Recent Grocery Shopping Trip by Selected Characteristics, 2011
- Build Confidence in Fresh Products and Develop Trust in Labeling
- Respond to Health and Wellness Concerns
- Reach Out to All Food Shopper Segments
- Figure 2-1: Aggregate Consumer Expenditures on Food at Home by Type of Household, 2009
- Table 2-5: Profile of Expenditures of Affluent Single Consumers for Eating at Home and Eating Out, by Gender and Income, 2009
- CHAPTER 3 ENGAGING FOOD SHOPPERS BEFORE THE STORE: THE TOPLINE
- Overview
- Most Grocery Shoppers Have Short Horizon
- Figure 3-1: Top Motivations for Grocery Trips, 2011
- Half Shop for Groceries Every Five Days or More Often
- Figure 3-2: Frequency of Shopping for Groceries, 2011
- Six in Ten Spend Less than $100 on Groceries Weekly
- Table 3-1: Average Amount Spent Weekly on Groceries, 2011
- Planning Ahead
- 64% Perform Some Type of Preparation for Shopping
- Figure 3-3: Percent of Grocery Shoppers Doing Any Kind of Planning Before Most Recent Grocery Shopping Trip, 2011
- Table 3-2: Percent of Grocery Shoppers Agreeing "I Often Stop by the Grocery Store on the Spur of the Moment," 2011
- Shopping List Is Most Common Form of Preparation
- Table 3-3: Most Common Types of Planning for Grocery Shopping Before Most Recent Grocery Shopping Trip, 2011
- Contents of Shopping Lists
- Table 3-4: Types of Information on Shopping List Before Most Recent Grocery Shopping, 2011
- Gathering Coupons Top Planning Activity for Shoppers Using Both Print Media and Internet
- Table 3-5: Type of Planning by Grocery Shoppers Before Most Recent Grocery Shopping Trip, Print Media vs. Internet, 2011
- Promotional Communications from Grocery Stores Reach 31% of Shoppers
- Figure 3-4: Percent of Grocery Shoppers Seeing/Hearing Ads or Receiving Promotional Communications from Store(s) Where They Shopped Most Recently for Groceries, 2011
- Table 3-6: Percent of Grocery Shoppers Seeing/Hearing Ads or Receiving Promotional Communications from Store(s) Where They Shopped Most Recently for Groceries by Type of Communication, 2011
- Choosing a Store
- Loyalty a Hallmark of Food Shoppers
- Figure 3-5: Percent of Grocery Shoppers Considering Different Stores Before Deciding on One for Most Recent Grocery Shopping Trip, 2011
- Figure 3-6: Length of Time Shopping at Store on Most Recent Grocery Shopping Trip, 2011
- Convenience and Low Prices Attract Shoppers
- Figure 3-7: Top 7 Reasons for Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip, 2011
- Table 3-7: Other Reasons for Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip, 2011
- Fresh Fruits and Vegetables Important Shopping Draw
- Table 3-8: Types of Products Most Important in Decision Where to Shop for Groceries on Most Recent Grocery Shopping Trip, 2011
- Clean Stores Make a Difference
- Table 3-9: Reasons for Avoiding Shopping in Certain Food Stores, 2011
- Weekly Specials at the Top of the Minds of Grocery Shoppers
- Table 3-10: Awareness of Store's Involvement in Selected In-Store Services and Programs, 2011
- Community Programs Raise Grocers' Profiles
- Table 3-11: Awareness of Store's Involvement in Selected Community Programs, 2011
- CHAPTER 4 FOOD SHOPPERS IN THE STORE: THE TOPLINE
- Overview
- Vast Majority Use Cars to Go Grocery Shopping
- Table 4-1: Place of Residence of Food Shoppers, 2011
- Figure 4-1: Mode of Transportation Used for Most Recent Grocery Shopping Trip, 2011
- One-Store Shopping Predominates
- Figure 4-2: Number of Stores Shopped on Most Recent Grocery Shopping Trip, 2011
- Discount Stores Attract One in Four Food Shoppers
- Table 4-2: Type of Supermarket/Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011
- Most Grocery Shoppers Go Straight Home from the Store
- Figure 4-3: Percent of Grocery Shoppers Going Straight Home after Grocery Shopping on Most Recent Grocery Shopping Trip, 2011
- Figure 4-4: Percent of Grocery Shoppers Also Shopping at Stores Unrelated to Food/Grocery Shopping on Most Recent Grocery Shopping Trip, 2011
- Most Grocery Shoppers Shop Alone
- Table 4-3: With Whom Shopped on Most Recent Grocery Shopping Trip, 2011
- Most Shoppers Spend Less than $50 per Trip
- Table 4-4: Amount Spent on Groceries/Food (excluding non-foods) on Most Recent Grocery Shopping Trip, 2011
- Many Grocery Carts Contain Only a Handful of Items
- Table 4-5: Number of Groceries/Food Items Purchased on Most Recent Grocery Shopping Trip, 2011
- Table 4-6: Type of Shopping Cart Used on Most Recent Grocery Shopping Trip, 2011
- Reusable Shopping Bags Favored by Minority of Shoppers
- Figure 4-5: Percent of Grocery Shoppers Bringing Own Reusable Shopping Bags on Most Recent Grocery Shopping Trip, 2011
- Table 4-7: Type of Shopping Bag Used on Most Recent Grocery Shopping Trip, 2011
- Customized In-Store Services Rarely Used
- Figure 4-6: Use of Customized In-Store Services on Most Recent Grocery Shopping Trip, 2011
- Food Shoppers Make Their Own Decisions in the Store
- Figure 4-7: Percent of Food Shoppers Discussing Food Product Selections with Store Associates on Most Recent Grocery Shopping Trip, 2011
- Overview of Shopping by Department
- Food Safety Worries Purchasers of Fresh Meat and Seafood
- Table 4-8: Purchase of Items from Fresh Meat/Poultry/Seafood Department on Most Recent Grocery Shopping Trip, 2011
- Figure 4-8: Percent Agreeing Food Safety Is Major Concern When Buying Fresh Meat, Poultry or Seafood, 2011
- Mixed Feelings about Fresh Fruits and Vegetables
- Table 4-9: Attitudes toward Buying Fresh Fruits and Vegetables, 2011
- Table 4-10: Purchase of Items from Fresh Fruits and Vegetables Department on Most Recent Grocery Shopping Trip, 2011
- International Items Attract Many Grocery Shoppers
- Figure 4-9: Percent of Grocery Shoppers Who Seek Out Authentic International, Regional or Ethnic Grocery Products, 2011
- Figure 4-10: Percent of Grocery Shoppers Who Purchased International/Foreign Grocery Products on Most Recent Grocery Shopping Trip, 2011
- Store-Prepared Food Items Attract Many Grocery Shoppers
- Table 4-11: Purchase of Store-Prepared Food Items on Most Recent Grocery Shopping Trip, 2011
- Household Products Top List of Non-Food Purchases
- Table 4-12: Purchase of Non-Food Products on Most Recent Grocery Shopping Trip, 2011
- CHAPTER 5 WHAT GROCERY SHOPPERS LIKE (AND DON'T LIKE) ABOUT THEIR GROCERY STORE
- What Grocery Shoppers Like
- Grocery Shopping Enjoyable to Most
- Figure 5-1: Percent of Grocery Shoppers Agreeing "I Enjoy Grocery Shopping," 2011
- Grocers See Satisfied Shoppers in Their Stores
- Table 5-1: Level of Satisfaction with Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011
- Vast Majority of Food Shoppers Stick to the Same Store
- Figure 5-2: Percent Shopping at Usual Grocery Store on Most Recent Grocery Shopping Trip, 2011
- Few Shoppers View Prices as "Higher than Average"
- Table 5-2: Perception of Prices at Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011
- Grocery Stores Viewed as Convenient
- Table 5-3: Perceptions of Convenience of Location of Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011
- High Level of Satisfaction with Range of Services and Products Offered by Grocery Store
- Table 5-4: Level of Satisfaction with Grocery Store Shopped on Most Recent Grocery Shopping Trip, 2011
- Most Shoppers Happy with Store Layout
- Figure 5-3: Percent of Grocery Shoppers Agreeing the Layout of the Food Store Where hey Shopped Most Recently Works Well for Their Needs, 2011
- What Grocery Shoppers Don't Like
- Grocery Shoppers Want More and Better Ready-to-Eat Meals
- Table 5-5: Attitudes toward Ready-to-Eat Meal Items, 2011
- Later Hours Would Expand Sales of Self-Serve Food Bars
- Table 5-6: Impact of Late Hours on Food Purchasing Patterns, 2011
- Newer Stores Preferred by Many Food Shoppers
- Figure 5-4: Percent of Grocery Shoppers Who Prefer to Shop in Newer Food Stores, 2011
- Shoppers Want Food Industry to Do More about Food Safety
- Table 5-7: Attitudes toward Food Safety, 2011
- Grocery Shoppers Exhibit High Level of Distrust in Food Labeling
- Table 5-8: Credibility of Labels on Food Products, 2011
- Food Shoppers See Food Stores as Enablers of Unhealthy Eating
- Table 5-9: Attitudes toward Role of Food Stores in Unhealthy Eating, 2011
- Product Packaging Bothers Many Food Shoppers
- Table 5-10: Attitudes toward Packaging, 2011
- CHAPTER 6 THE IMPACT OF WELLNESS CONCERNS ON GROCERY SHOPPERS
- Introduction
- Wellness Is a Concern for Many Grocery Shoppers
- Table 6-1: Attitudes toward Wellness and Physical Fitness, 2011
- Table 6-2: Percent of Grocery Shoppers Who Work Out, 2011
- Overweight Troubles Many Grocery Shoppers
- Figure 6-1: Percent of Grocery Shoppers with Someone in the Household Who Is Overweight, 2011
- Table 6-3: Concerns about Being Overweight, 2011
- Impact of Health and Wellness Concerns on Grocery Purchase Decisions
- Wellness Concerns Help Drive Purchase Decisions of Many Grocery Shoppers
- Figure 6-2: Percent of Grocery Shoppers Agreeing "The Groceries I Choose Are Determined in Part by Specific Wellness Goals and Concerns," 2011
- More than Half of Grocery Shoppers Claim to Avoid High-Calorie Foods
- Table 6-4: Percent of Grocery Shoppers Avoiding High-Fat and High-Sugar Foods, 2011
- Nutritional Content of Foods Important
- Table 6-5: Attitudes toward Nutritional Content of Foods 2011
- Highly Processed Foods an Issue
- Table 6-6: Attitudes toward Processed Foods, 2011
- Health-Enhancing Food and Beverage Products Favored
- Table 6-7: Attitudes toward Foods Designed to Promote Health and Nutrition, 2011
- Food Restrictions Matter to Many
- Figure 6-3: Percent of Grocery Shoppers Who Agree That Food Restrictions, Food Avoidances or Food Allergies Play an Important Role in What Their Household Eats, 2011
- Grocery Product Purchases Reflect Health and Wellness Concerns
- Table 6-8: Purchase of Grocery Products with Package Labels/Claims on Most Recent Grocery Shopping Trip by Type of Label, 2011
- Environmental Concerns Affect What Happens in the Aisles of Grocery Stores
- Table 6-9: Impact of Environmental Concerns on Grocery Shoppers, 2011
- Many Grocery Shoppers View "Organic" and "Natural" Claims with Suspicion
- Table 6-10: Attitudes toward "Natural" and "Organic" Labeling, 2011
- CHAPTER 7 FOOD SHOPPERS AT THE SHELF: WHAT'S ON THEIR MINDS?
- The Mindset of Food Shoppers at the Shelf: Overview
- Introduction
- Key Findings
- Table 7-1: Motivations for Buying Selected Products on Most Recent Grocery Shopping Trip, 2011
- The Mindset of Shoppers at the Shelf: The Details
- Planned vs. Impulse Purchases
- Table 7-2: Food Products with the Highest and Lowest Likelihood of Being
- "Planned" Purchases by Grocery Shoppers Who Purchased the Product on Most Recent Grocery Shopping Trip, 2011
- Table 7-3: Food Product Purchases Characterized as "Impulse" Purchases by Grocery Shoppers Who Purchased the Product on Most Recent Grocery Shopping Trip, 2011
- Store Brands vs. National Brands
- Table 7-4: Attitudes of Grocery Shoppers toward National/Name Brands and Store Brands, 2011
- Table 7-5: Food Products Purchased by Grocery Shoppers on Most Recent Grocery Shopping Trip with the Highest and Lowest Likelihood of Being National/Name Brands, 2011
- Table 7-6: Food Products Most Likely to Be Store Brand Purchases Made on Most Recent Grocery Shopping Trip, 2011
- The Force of Habit
- Table 7-7: Percent of Grocery Shoppers Having "One Usual Purchase" for Food Products Bought on Most Recent Grocery Shopping Trip, 2011
- Table 7-8: Percent of Grocery Shoppers Citing "Habit" as One of the Main Reasons for Choosing a Particular Item on Most Recent Grocery Shopping Trip, 2011
- Buying on Sale
- Figure 7-1: Percent of Grocery Shoppers Who Agree "I Buy a Lot of Grocery Products That Are on Sale or Promotion," 2011
- Table 7-9: Food Products Most Likely to Be Bought on Sale Compared to Products Most Likely to Be Perceived as "Lower Priced," 2011
- Table 7-10: Food Products Most Likely Not to Be Bought on Sale Compared to Products Most Likely to Be Perceived as Having a "Typical/Average Price," 2011
- Favorite Things at the Grocery Store
- Table 7-11: Impact of Family Preferences on Grocery Purchases, 2011
- Table 7-12: Percent of Grocery Shoppers Citing "Personal/Family Favorite" as One of the Main Reasons for Purchasing Products on Most Recent Grocery Shopping Trip by Type of Product, 2011
- The Importance of Taste, Flavor and Texture
- Table 7-13: Percent of Grocery Shoppers Citing "Taste/Flavor/Texture" as One of the Main Reasons for Purchasing Products on Most Recent Grocery Shopping Trip by Type of Product, 2011
- The Search for Convenience
- Table 7-14: Percent of Grocery Shoppers Citing "Easy to Prepare/Cook" as One of the Main Reasons for Purchasing Products on Most Recent Grocery Shopping Trip by Type of Product, 2011
- CHAPTER 8 WHAT WOMEN (AND MEN) WANT IN GROCERY STORES
- Before the Store
- Men Shop for Food More Frequently
- Figure 8-1: Percent of Male and Female Grocery Shoppers Who Go Grocery Shopping Every Three Days or More Often, 2011
- Food Shopping on Many "Honey Do" Lists
- Table 8-1: Selected Motivations for Most Recent Grocery Shopping Trip, Men vs. Women, 2011
- Men Look for Convenient Parking and Quick Check-Out
- Table 8-2: Selected Factors Most Important in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Men vs. Women, 2011
- In-Store Bakeries More Important to Men
- Table 8-3: Selected Products Most Important in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Men vs. Women, 2011
- Cleanliness of Store Matters More to Women
- Figure 8-2: Percent of Male and Female Grocery Shoppers Who Agree "I Avoid Shopping in Stores That Aren't Extremely Clean," 2011
- Women More Organized When They Go Grocery Shopping
- Figure 8-3: Percent of Male and Female Grocery Shoppers Who "Often Stop by the Grocery Store on the Spur of the Moment," 2011
- Table 8-4: Types of Planning Before Most Recent Grocery Shopping Trip, Men vs. Women, 2011
- Table 8-5: Type of Information Included on Shopping List for Most Recent Grocery Shopping Trip, Men vs. Women, 2011
- Women Notice Mail Promotions, Men Remember Newspapers Ads or Inserts
- Table 8-6: Awareness of Ads/Marketing Communications before Most Recent Grocery Shopping Trip, Men vs. Women, 2011
- Women More Tuned In to What Grocery Stores Have to Offer
- Table 8-7: Awareness of Store's Involvement in Selected Services and Programs, Men vs. Women, 2011
- In the Store
- Advertising Has Greater Impact on Women
- Figure 8-4: Percent of Male and Female Grocery Shoppers Who Agree "Advertising Helps Me Find New Food or Grocery Products," 2011
- Women More Sensitive to Saving Money When Shopping
- Figure 8-5: Use of Weekly Specials by Male and Female Grocery Shoppers on Most Recent Grocery Shopping Trip, 2011
- Figure 8-6: Use of Coupons/Coupon Codes by Male and Female Grocery Shoppers on Most Recent Grocery Shopping Trip, 2011
- Store Brands More Popular among Women
- Figure 8-7: Percent of Male and Female Grocery Shoppers Agreeing Store-Brand Food and Beverage Products Are Usually as Good Quality as Name Brands, 2011
- Women Take Harder Line on Role of Food Industry in Unhealthy Eating
- Table 8-8: Attitudes of Male and Female Grocery Shoppers toward Role of Grocery Stores in Healthy Eating and Food Safety, 2011
- Women More Likely to Turn to Others for Food Ideas
- Table 8-9: Sources of Ideas for Recipes and Food Products, Men vs. Women, 2011
- In-Store Differences between Male and Female Grocery Shoppers
- Table 8-10: Profile of In-Store Behavior of Men and Women on Most Recent Grocery Shopping Trip, 2011
- CHAPTER 9 FOOD SHOPPER PROFILES: KEY DEMOGRAPHIC SEGMENTS
- Family and Single Grocery Shoppers
- Families Shop More Often and Spend More
- Table 9-1: Frequency of Grocery Shopping and Average Amount Spent Weekly on Groceries by Household Type, 2011
- Singles Devote Less Thought to Grocery Shopping
- Table 9-2: Planning Activities Prior to Most Recent Grocery Shopping Trip by Household Type, 2011
- Grocery Shopping Often Part of Larger Shopping Expedition for Families
- Table 9-3: Number and Type of Stores Shopped on Last Grocery Shopping Trip by Household Type, 2011
- Table 9-4: With Whom Shopped on Last Grocery Shopping Trip by Household Type, 2011
- Family Grocery Shoppers Concerned about Saving Money, Singles Look for Quicker Check-Out
- Table 9-5: Factors Important in Deciding Where to Shop for Groceries by Household Type, 2011
- Table 9-6: Percent of Grocery Shoppers Using Any Coupons/Coupon Codes (Food or Non-Food) and Store Sales Circulars on Most Recent Grocery Shopping Trip by Household Type, 2011
- Grocery Spending Patterns Vary across Households
- Table 9-7: Amount Spent and Number of Items Purchased on Most Recent Grocery Shopping Trip by Household Type, 2011
- Table 9-8: Types of Products Purchased on Most Recent Grocery Shopping Trip by Household Type, 2011
- Grocery Shoppers with Children More Concerned about Healthy Eating
- Figure 9-1: Percent of Grocery Shoppers Agreeing that Grocery Manufacturers Should Do More to Help Consumers Eat Healthfully, 2011
- Younger and Older Food Shoppers
- Older Shoppers More Likely to Stick with Same Store
- Table 9-9: Store Selection Patterns by Age of Grocery Shopper, 2011
- Older Grocery Shoppers Look for Convenience, Younger Shoppers Choose Late Hours
- Table 9-10: Factors Most Important in Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011
- Younger Shoppers More Persuaded by Selection of Natural and Organic Foods
- Table 9-11: Products Most Important in Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011
- Spur-of-the-Moment Shopping Doesn't Work for 50+ Grocery Shoppers
- Figure 9-2: Percent of Grocery Shoppers Who Often Stop by the Grocery Store on the Spur of the Moment by Age Group, 2011
- Younger Shoppers More Likely to Turn to the Internet to Plan Their Grocery Shopping Trips
- Table 9-12: Types of Planning before Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011
- Under-50 Grocery Shoppers More Alert to Marketing Outreach from Store
- Table 9-13: Awareness of Promotional Communications Before Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011
- Food Stores Popular among Under-50 Shoppers as Alternative to Kitchen
- Table 9-14: Where Grocery Shoppers Go When They Don't Get Food for Meals and Snacks from Kitchen by Age of Grocery Shopper, 2011
- Table 9-15: Attitudes toward Ready-to-Eat Food by Age of Grocery Shopper, 2011
- Younger Grocery Shoppers Go For Single-Serve Beverages
- Figure 9-3: Percent of Grocery Shoppers Purchasing Single-Serve Beverages for Immediate Consumption on Most Recent Grocery Shopping Trip by Age Group, 2011
- In-Store Behavior of Older and Younger Shoppers Profiled
- Table 9-16: Profile of Most Recent Grocery Shopping Trip by Age of Grocery Shopper, 2011
- Food Shoppers Who Work Full-Time
- Spur-of-the-Moment Food Shopping More Common among Full-time Workers
- Figure 9-4: Percent of Grocery Shoppers Who Often Stop by the Grocery Store on the Spur of the Moment by Employment Status, 2011
- Full-Time Workers Turn to the Internet When They Do Plan Trips to the Grocery Store
- Table 9-17: Types of Planning Activities before Most Recent Grocery Shopping Trip by Employment Status, 2011
- Food Stores Source of Meals and Snacks for Full-Time Workers
- Table 9-18: Where Grocery Shoppers Go When They Don't Get Food for Meals and Snacks from Kitchen by Employment Status, 2011
- Table 9-19: Importance of Store-Prepared Foods to Grocery Shoppers by Employment Status, 2011
- Table 9-20: Selected Purchases on Most Recent Grocery Shopping Trip by Employment Status, 2011
- CHAPTER 10 AN IN-DEPTH LOOK AT KEY MOTIVATORS FOR FOOD SHOPPERS
- Introduction
- Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home
- Menus and Recipes on the Mind of Many Grocery Shoppers
- Table 10-1: Likelihood of Searching for Recipes and Meal Planning Information Before Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs. Grocery Shoppers as a Whole, 2011
- TV Chefs Source of Cooking Ideas
- Figure 10-1: Percent Getting Ideas from TV Cooking Shows about What to Eat and Cook, Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs. Grocery Shoppers as a Whole, 2011
- Specialty Foods Important
- Table 10-2: Reasons for Deciding Where to Shop on Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs. Grocery Shoppers as a Whole, 2011
- In-Store Behavior of Shoppers with a Specific Meal or Recipe in Mind
- Table 10-3: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Ingredients to Prepare a Specific Meal or Recipe at Home vs. Grocery Shoppers as a Whole, 2011
- Stocking up on Groceries
- Stocking Up Means Looking for Value
- Table 10-4: Impact of Money-Saving Factors in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011
- Table 10-5: Money-Saving Shopping Activities on Most Recent Grocery Shopping Trip, Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011
- Store's Product Selection Important to Grocery Shoppers Stocking Up
- Table 10-6: Most Important Factors in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011
- Shoppers Stocking Up on Groceries More Likely to Buy Non-Food Products
- Table 10-7: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery Shoppers Stocking Up on Groceries vs. Grocery Shoppers as a Whole, 2011
- Taking Advantage of Sales and Promotions on Specific Items
- Bargain Hunters Track Sales and Promotions
- Table 10-8: Reasons for Deciding Where to Shop for Groceries on Most Recent Grocery Shopping Trip, Grocery Shoppers Taking Advantage of Sale/Promotion vs. Grocery Shoppers as a Whole, 2011
- Grocery Shoppers in Search of Sales Make Meticulous Plans
- Table 10-9: Types of Planning before Most Recent Grocery Shopping Trip, Grocery Shoppers Taking Advantage of Sale/Promotion vs. Grocery Shoppers as a Whole, 2011
- Bargain Hunters Make Heavy Use of Store Circulars
- Table 10-10: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery Shoppers Taking Advantage of Sale/Promotion vs. Grocery Shoppers as a Whole, 2011
- Picking Up Food in a Grocery Store Rather than Using Fast Food
- Shoppers Out to Get Meals in Food Stores Want Higher Quality
- Table 10-11: Attitudes toward Ready-to-Eat Meals in Food Stores, Grocery Shoppers Picking Up Food In Store Rather Than Using Fast Food vs.
- All Grocery Shoppers, 2011
- Figure 10-2: Percent Considering Store-Prepared Foods an Important Factor in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Food In Store Rather Than Using Fast Food vs. All Grocery Shoppers, 2011
- Late Hours Important
- Table 10-12: Factors Important in Deciding Where to Shop on Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Food In Store Rather Than Using Fast Food vs. All Grocery Shoppers, 2011
- Store-Prepared Foods Attract Big Spenders
- Table 10-13: In-Store Profile of Most Recent Grocery Shopping Trip, Grocery Shoppers Picking Up Food In Store Rather Than Using Fast Food vs. All Grocery Shoppers, 2011
- CHAPTER 11 FOOD SHOPPER PROFILES: SHOPPING PATTERNS
- Frequent Food Shoppers
- Frequent Grocery Shoppers Substitute Food Store for Kitchen
- Figure 11-1: Percent of Grocery Shoppers Who "Go to Food Stores When They Don't Get Food for Meals and Snacks from Kitchen" by Frequency of Grocery Shopping, 2011
- Frequent Food Shoppers More Tuned In to Stores' Promotional Communications
- Table 11-1: Before-the-Store Profile of Grocery Shoppers on Most Recent Grocery Shopping Trip by Frequency of Grocery Shopping, 2011
- Profile of In-Store Behavior of Frequent Food Shoppers
- Table 11-2: In-Store Profile of Grocery Shoppers on Most Recent Grocery Shopping Trip by Frequency of Grocery Shopping, 2011
- Big Spenders
- Families Anchor Big Grocery Spender Segment
- Table 11-3: With Whom Shopped on Last Grocery Shopping Trip by Average Amount Spent Weekly, 2011
- Big Spenders Buy from All Grocery Store Departments
- Table 11-4: In-Store Profile of Grocery Shoppers on Most Recent Grocery Shopping Trip by Average Amount Spent Weekly, 2011
- Multi-Store Shoppers
- Multi-Store Grocery Shopping Trips Based on Careful Planning
- Figure 11-2: Percent of Grocery Shoppers Doing Any Kind of Planning before Most Recent Grocery Shopping Trip by Number of Grocery Stores Visited, 2011
- Table 11-5: Planning Activities before Most Recent Grocery Shopping Trip by Number of Grocery Stores Visited, 2011
- Multi-Store Shoppers Seek Out Value
- Table 11-6: Awareness of Promotions and Use of Coupons and Other Money-Saving Tools Before Most Recent Grocery Shopping Trip by Number of Grocery Stores Shopped, 2011
- Table 11-7: Factors Affecting Choice of Grocery Stores Before Most Recent Grocery Shopping Trip by Number of Grocery Stores Visited, 2011
- Discount Stores Attract Multi-Store Shoppers
- Table 11-8: Profile of Most Recent Grocery Shopping Trip by Number of Grocery Stores Shopped, 2011
- Multi-Store Shoppers Turn to Store Personnel for Help
- Table 11-9: Use of In-Store Services by Grocery Shoppers on Most Recent Grocery Shopping Trip by Number of Grocery Stores Shopped, 2011
- Multi-Store Shoppers Are Big Spenders
- Table 11-10: In-Store Behavior on Most Recent Grocery Shopping Trip by Number of Grocery Stores Shopped, 2011