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The European Market for Organic Food & Drink

February 2007 | 65 pages | ID: E8585B79BD2EN

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Report Description:

Organic Monitor’s report on The European Market for Organic Food & Drink gives updated market forecasts and a comprehensive analysis of this emerging industry. Produced by continuously tracking the European organic products industry since 2001, this report gives detailed market & competitive information for leading country markets. Expert analysis and strategic recommendations are provided to existing participants, new entrants, and investors.

Key Questions Answered:

Our expert analysis provides answers to the following questions…

- What is the size of the European organic food & drink market? What are the growth forecasts?
- What is the market size by organic product categories?
- What countries have the largest organic product markets? Which are to show the highest growth?
- What countries are the leading organic food producers? What countries are the major organic food exporters?
- Who are the leading organic food & drink producers in the region?
- What companies are the leading importers and distributors of organic products?
- Who are the leading organic food & drink retailers in each country?
- What mergers & acquisitions have occurred in the organic foods industry in recent years? What companies have been involved?
- What is the future growth outlook in terms of organic production and organic food sales?
- What are the business opportunities in the European organic food industry?
- What recommendations can be given to new entrants, existing producers and investors?

Geographical Coverage:

Western Europe
Central & Eastern Europe

Product Description:

The European market for organic food & drink is the largest and most sophisticated in the world. Modern day organic farming originates from the continent and consumer demand for organic foods is highly established. High production levels and buoyant demand are bringing the market share of products like organic milk towards 10% in a number of countries.

High market growth rates are causing many sectors to suffer from undersupply with imports meeting the shortfall in regional supply. Although EU accession countries are becoming important sources, organic foods continue to be imported from a number of continents. Almost all organic product categories are import dependent; important sources include Latin America and Africa for organic fruit and vegetables, Asia for organic beverages and ingredients, Australasia for organic meat products.

The European market is characterised by a large number of producers and distributors, creating a highly competitive landscape. Indeed, stiff competition has led to a number of high-profile market exits in recent years. As consumers becoming increasingly sophisticated in their consumer behaviour towards organic foods, companies are focusing on supply chain management to ensure traceability from farm to fork. Continuous supply is also a major concern with a number of European companies investing in developing countries to lock-in supply of organic products.

Research Methodology

This report on The European Market for Organic Food & Drink has been produced by primary research. Interviews were conducted with leading organic food producers, distributors and retailers in Europe. Information was also gathered from organic trade associations, certification bodies, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.

How You Will Benefit From This Report

Since this report provides an in-depth analysis of the European organic food market, it is an invaluable resource to executives / organisations looking for market information. Expert analysis and strategic insights make the report equally useful to new entrants and companies already active in the organic food industry.

The report enables readers to make decisions on business opportunities and market plans. Market information includes market size by countries and product categories, historic & projected market growth rates, revenue forecasts, market drivers & restraints. Competitive information includes supply-side overview, sales breakdown by channels, retailer analysis, profiles of leading companies (producers, importers and retailers). Other information includes organic certification & standards, consumer behaviour and future outlook.

The report is useful for:

- CEOs and senior managers to assess the business potential of this emerging market and make investment decisions
- Marketing managers & executives to identify marketing opportunities, prospective customers and develop marketing / sales plans
- Business development managers to identify business opportunities, strategic partners and investment openings
- Financial institutions & investors to understand the revenue potential of this emerging industry and make investment decisions
- Advertising & marketing agencies to identify potential partners in this emerging industry and to get a better understanding of consumer behaviour to develop marketing / advertising programmes
- Information and research centre librarians to provide a one-stop information resource on this emerging industry, which is vital for marketing executives, market researchers, product & brand managers, and senior management.











- Organic Fruit & Vegetables
- Organic Dairy Products
- Organic Meat Products



- Mainstream Retailers
- Organic Food Retailers




- Producers & Distributors
- Retailers
- Associations & Others

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