Dairy in Romania
Declining purchasing power was the main factor responsible for the poor performance of other dairy products in 2010. Earlier in the review period, higher incomes were responsible for changes in consumption habits and lifestyles, with increasing interest in packaged products and larger amounts purchased during weekly shopping trips. This trend was slowed down by the economic downturn, as packaged food proved to be the most appropriate for weekend shopping, dominated by cream and fromage frais...
Euromonitor International's Other Dairy in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Other Dairy in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Other Dairy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Dairy in Romania
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Very Modest Performance for Packaged Food in 2010
Economic Downturn Negatively Impacts Food Growth in 2010
Undisputed Leadership of Artisanal Products in 2010
Large Retailers Account for Strongest Dynamics
Economic Downturn Lowers Forecast Growth
Key Trends and Developments
Romania Affected by Economic Downturn During 2010
Lifestyles Driven by Purchasing Power
Packaged Food Sustained by Expansion of Large Retailers
Romanians Show Increasing Interest in Healthy Food
Packaged Food Remains Fragmented
Brands Have Capacity To Stimulate Growth
Rural Areas Offer Significant Growth Potential
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Albalact SA
Strategic Direction
Key Facts
Summary 2 Albalact SA: Key Facts
Summary 3 Albalact SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Albalact SA: Competitive Position 2009
Angst Ro
Key Facts
Summary 5 Angst RO: Key Facts
Summary 6 Angst RO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Angst RO: Competitive Position 2009
Argus SA
Strategic Direction
Key Facts
Summary 8 Argus SA: Key Facts
Summary 9 Argus SA: Operational Indicators
Company Background
Production
Competitive Positioning
Cris-tim 2 Prodcom SRL
Strategic Direction
Key Facts
Summary 10 Cris-Tim 2 Prodcom Srl: Key Facts
Summary 11 Cris-Tim 2 Prodcom Srl: Operational Indicators
Company Background
Production
Competitive Positioning
Orkla Foods Romania SA
Strategic Direction
Key Facts
Summary 12 Orkla Foods Romania SA: Key Facts
Summary 13 Orkla Foods Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Scandia Sibiu SA
Strategic Direction
Key Facts
Summary 14 Scandia Sibiu SA: Key Facts
Summary 15 Scandia Sibiu SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Scandia Sibiu SA: Competitive Position 2009
Supreme Chocolats SRL
Strategic Direction
Key Facts
Summary 17 Supreme Chocolats SRL: Key Facts
Summary 18 Supreme Chocolats SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Supreme Chocolats SRL: Competitive Position 2009
Vel Pitar SA
Strategic Direction
Key Facts
Summary 20 Vel Pitar SA: Key Facts
Summary 21 Vel Pitar SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 Vel Pitar SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Cheese by Category: Volume 2005-2010
Table 50 Sales of Cheese by Category: Value 2005-2010
Table 51 Sales of Cheese by Category: % Volume Growth 2005-2010
Table 52 Sales of Cheese by Category: % Value Growth 2005-2010
Table 53 Spreadable Processed Cheese by Type: % Value Breakdown 2005-2010
Table 54 Unprocessed Cheese by Type: % Value Breakdown 2009-2010
Table 55 Cheese Company Shares 2005-2009
Table 56 Cheese Brand Shares 2006-2009
Table 57 Sales of Cheese by Distribution Format: % Analysis 2005-2010
Table 58 Forecast Sales of Cheese by Category: Volume 2010-2015
Table 59 Forecast Sales of Cheese by Category: Value 2010-2015
Table 60 Forecast Sales of Cheese by Category: % Volume Growth 2010-2015
Table 61 Forecast Sales of Cheese by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Drinking Milk Products by Category: Volume 2005-2010
Table 63 Sales of Drinking Milk Products by Category: Value 2005-2010
Table 64 Sales of Drinking Milk Products by Category: % Volume Growth 2005-2010
Table 65 Sales of Drinking Milk Products by Category: % Value Growth 2005-2010
Table 66 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010
Table 67 Milk by Type: % Value Breakdown 2007-2010
Table 68 Drinking Milk Products Company Shares 2005-2009
Table 69 Drinking Milk Products Brand Shares 2006-2009
Table 70 Sales of Drinking Milk Products by Distribution Format: % Analysis 2005-2010
Table 71 Forecast Sales of Drinking Milk Products Products by Category: Volume 2010-2015
Table 72 Forecast Sales of Drinking Milk Products Products by Category: Value 2010-2015
Table 73 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2010-2015
Table 74 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of Yoghurt by Category: Volume 2005-2010
Table 76 Sales of Yoghurt by Category: Value 2005-2010
Table 77 Sales of Yoghurt by Category: % Volume Growth 2005-2010
Table 78 Sales of Yoghurt by Category: % Value Growth 2005-2010
Table 79 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 80 Leading Flavours for Fruited Spoonable Yoghurt 2005-2010
Table 81 Yoghurt Company Shares 2005-2009
Table 82 Yoghurt Brand Shares 2006-2009
Table 83 Forecast Sales of Yoghurt by Category: Volume 2010-2015
Table 84 Forecast Sales of Yoghurt by Category: Value 2010-2015
Table 85 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
Table 86 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Other Dairy Products by Category: Volume 2005-2010
Table 88 Sales of Other Dairy Products by Category: Value 2005-2010
Table 89 Sales of Other Dairy Products by Category: % Volume Growth 2005-2010
Table 90 Sales of Other Dairy Products by Category: % Value Growth 2005-2010
Table 91 Cream by Type: % Value Breakdown 2005-2010
Table 92 Sales of Other Dairy Products by Distribution Format: % Analysis 2005-2010
Table 93 Forecast Sales of Other Dairy Products by Category: Volume 2010-2015
Table 94 Forecast Sales of Other Dairy Products by Category: Value 2010-2015
Table 95 Forecast Sales of Other Dairy Products by Category: % Volume Growth 2010-2015
Table 96 Forecast Sales of Other Dairy Products by Category: % Value Growth 2010-2015
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Very Modest Performance for Packaged Food in 2010
Economic Downturn Negatively Impacts Food Growth in 2010
Undisputed Leadership of Artisanal Products in 2010
Large Retailers Account for Strongest Dynamics
Economic Downturn Lowers Forecast Growth
Key Trends and Developments
Romania Affected by Economic Downturn During 2010
Lifestyles Driven by Purchasing Power
Packaged Food Sustained by Expansion of Large Retailers
Romanians Show Increasing Interest in Healthy Food
Packaged Food Remains Fragmented
Brands Have Capacity To Stimulate Growth
Rural Areas Offer Significant Growth Potential
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Albalact SA
Strategic Direction
Key Facts
Summary 2 Albalact SA: Key Facts
Summary 3 Albalact SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Albalact SA: Competitive Position 2009
Angst Ro
Key Facts
Summary 5 Angst RO: Key Facts
Summary 6 Angst RO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Angst RO: Competitive Position 2009
Argus SA
Strategic Direction
Key Facts
Summary 8 Argus SA: Key Facts
Summary 9 Argus SA: Operational Indicators
Company Background
Production
Competitive Positioning
Cris-tim 2 Prodcom SRL
Strategic Direction
Key Facts
Summary 10 Cris-Tim 2 Prodcom Srl: Key Facts
Summary 11 Cris-Tim 2 Prodcom Srl: Operational Indicators
Company Background
Production
Competitive Positioning
Orkla Foods Romania SA
Strategic Direction
Key Facts
Summary 12 Orkla Foods Romania SA: Key Facts
Summary 13 Orkla Foods Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Scandia Sibiu SA
Strategic Direction
Key Facts
Summary 14 Scandia Sibiu SA: Key Facts
Summary 15 Scandia Sibiu SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Scandia Sibiu SA: Competitive Position 2009
Supreme Chocolats SRL
Strategic Direction
Key Facts
Summary 17 Supreme Chocolats SRL: Key Facts
Summary 18 Supreme Chocolats SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Supreme Chocolats SRL: Competitive Position 2009
Vel Pitar SA
Strategic Direction
Key Facts
Summary 20 Vel Pitar SA: Key Facts
Summary 21 Vel Pitar SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 Vel Pitar SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Cheese by Category: Volume 2005-2010
Table 50 Sales of Cheese by Category: Value 2005-2010
Table 51 Sales of Cheese by Category: % Volume Growth 2005-2010
Table 52 Sales of Cheese by Category: % Value Growth 2005-2010
Table 53 Spreadable Processed Cheese by Type: % Value Breakdown 2005-2010
Table 54 Unprocessed Cheese by Type: % Value Breakdown 2009-2010
Table 55 Cheese Company Shares 2005-2009
Table 56 Cheese Brand Shares 2006-2009
Table 57 Sales of Cheese by Distribution Format: % Analysis 2005-2010
Table 58 Forecast Sales of Cheese by Category: Volume 2010-2015
Table 59 Forecast Sales of Cheese by Category: Value 2010-2015
Table 60 Forecast Sales of Cheese by Category: % Volume Growth 2010-2015
Table 61 Forecast Sales of Cheese by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Drinking Milk Products by Category: Volume 2005-2010
Table 63 Sales of Drinking Milk Products by Category: Value 2005-2010
Table 64 Sales of Drinking Milk Products by Category: % Volume Growth 2005-2010
Table 65 Sales of Drinking Milk Products by Category: % Value Growth 2005-2010
Table 66 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010
Table 67 Milk by Type: % Value Breakdown 2007-2010
Table 68 Drinking Milk Products Company Shares 2005-2009
Table 69 Drinking Milk Products Brand Shares 2006-2009
Table 70 Sales of Drinking Milk Products by Distribution Format: % Analysis 2005-2010
Table 71 Forecast Sales of Drinking Milk Products Products by Category: Volume 2010-2015
Table 72 Forecast Sales of Drinking Milk Products Products by Category: Value 2010-2015
Table 73 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2010-2015
Table 74 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of Yoghurt by Category: Volume 2005-2010
Table 76 Sales of Yoghurt by Category: Value 2005-2010
Table 77 Sales of Yoghurt by Category: % Volume Growth 2005-2010
Table 78 Sales of Yoghurt by Category: % Value Growth 2005-2010
Table 79 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 80 Leading Flavours for Fruited Spoonable Yoghurt 2005-2010
Table 81 Yoghurt Company Shares 2005-2009
Table 82 Yoghurt Brand Shares 2006-2009
Table 83 Forecast Sales of Yoghurt by Category: Volume 2010-2015
Table 84 Forecast Sales of Yoghurt by Category: Value 2010-2015
Table 85 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
Table 86 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Other Dairy Products by Category: Volume 2005-2010
Table 88 Sales of Other Dairy Products by Category: Value 2005-2010
Table 89 Sales of Other Dairy Products by Category: % Volume Growth 2005-2010
Table 90 Sales of Other Dairy Products by Category: % Value Growth 2005-2010
Table 91 Cream by Type: % Value Breakdown 2005-2010
Table 92 Sales of Other Dairy Products by Distribution Format: % Analysis 2005-2010
Table 93 Forecast Sales of Other Dairy Products by Category: Volume 2010-2015
Table 94 Forecast Sales of Other Dairy Products by Category: Value 2010-2015
Table 95 Forecast Sales of Other Dairy Products by Category: % Volume Growth 2010-2015
Table 96 Forecast Sales of Other Dairy Products by Category: % Value Growth 2010-2015
