Chocolate Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Chocolate Products

Date: September 22, 2010
Pages: 138
Price:
US$ 3,300.00
Publisher: Packaged Facts
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C4AA6887C36EN
Leaflet:

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Chocolate Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Chocolate Products
The U.S. chocolate market is a mature, differentiated and exacting market, which makes distinguishing yourself a challenge to marketers of chocolate products. Packaged Facts’ new report, The Chocolate Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Chocolate Products examines the current state of the industry and how the market will evolve over the next five years.

Chocolate marketers today are drawing inspiration from other segments of the food and beverage industry in an effort to boost sales - witness chocolates that feature super fruits, functional ingredients, savory touches and ethnic flavors. And chocolate product trends that worked in the past - single-source cocoa, high cocoa content, for example - may not be effective techniques for driving sales in the future.

Written by veteran chocolate market analyst Curtis Vreeland, The Chocolate Market in the U.S. looks at the myriad factors affecting chocolate retailing and consumption. For example, the report examines:
  • What impact has the recession had on this $17.3 billion industry?
  • How has product development changed to reflect evolving consumer taste buds and budgets?
  • What constitutes “premium” and “gourmet” products in the chocolate market today?
  • Have consumers changed their buying habits in the face of economic uncertainty?
CHAPTER 1: EXECUTIVE SUMMARY
Introduction
  Scope of Report: Pet Food and Pet Care
  Report Methodology
Market Trends
  U.S. Retail Sales, 2005-2014
  Table 1-1: U.S. Retail Sales of Natural Pet Products, 2005-2014 (in millions of dollars)
  Pet Food vs. Pet Care
  Organic Pet Food Sales
  Litter Dominates Pet Care Classification
  Mass-Market Sales Trends
  Natural Supermarket Sales Trends
  Market Share by Retail Channel
  Figure 1-1: Share of U.S. Retail Sales of Natural Pet Products by Distribution Channel: 2005 vs. 2009 (percent)
Competitive Trends
  Natural Pet Market Tracking Human Path
  Procter & Gamble Plus Natura
  New Brands and Line Extensions
  Raw Pet Food Market Leaders
  Freshpet and Tyson Join Forces in Refrigerated Pet Food
  Natural Product Leaders in the Pet Specialty Channel
    Dog Food
    Cat Food
    Cat Litter
  Natural Product Leaders in Tracked Mass-Market Channels
    Dog Food
    Cat Food
    Cat Litter
    Dog/Cat Needs
  Top Ten Brands in the Natural Supermarket Channel
New Product Trends
  “Natural” Leads New Product Surge
  “Natural-Related” Claims
  “Green” Claims
Consumer Trends
  Purchasing Patterns for Natural/Organic Dog Products
  Purchasing Patterns for Natural/Organic Cat Products
  Independent Pet Stores Are Highest-Indexing Channel for Natural Product Purchasers
  Figure 1-2: Retail Channel Indexes: Purchasers of Natural/Organic Pet Products, July 2009-March 2010 (U.S. pet-owning households)
  Availability and Affordability as Impediment to Natural Product Purchasing

CHAPTER 2: INTRODUCTION

Scope & Methodology
  Scope of Report: Pet Food and Pet Care
  Report Methodology
Market Definitions and Terminology
  Natural Pet Food
  Defining Natural
    What “Natural” Isn’t
  Defining Organic
    Pet Food Task Force Formed to Clarify Standards
    April 2010 NOP Recommendation Muddies Organic Pet Food Waters
    Organic Standards as of May 2010
    Sustainability and Other Ethical Issues
    Third-Party Accreditation
  Natural vs. Organic
  Raw Pet Food Product Definition
    Dr. Billinghurst’s BARF Diet
    The Raw Meaty Bones (Prey Model) Approach
    Raw Food Processing
    Freeze-Drying
    Pasteurization
    Raw Food Regulation
  Terms Often Associated with Natural and Organic
  “Healthy” Ingredients
  “Unhealthy” Ingredients
  Natural Pet Care Products
  Natural and Alternative Litter
  Natural Pet Health Products
  Natural Pet Grooming Products
  Natural Pest-Control Products
  Natural Pet Supplements
  Other Natural Pet Care Products
“Ethical” and Environmental Issues
  Key Ethical Issues
  Eco-Friendly (“Green”)
  Locally Grown and “Food Miles”
  Humane Treatment of Animals
  No Animal Testing/Cruelty-Free
  No Genetic Modification or Cloned Animals
  Fair Trade/Ethically Sourced
  Sustainable Agriculture and Development
  Corporate Responsibility
  The Global Reporting Initiative
  Governmental and Non-Governmental Criteria and Certification
  Consumers Union Lists 150 Different “Eco-Labels”

CHAPTER 3: MARKET TRENDS

Market Size & Growth
  U.S. Retail Sales, 2005-2014
  Table 3-1: U.S. Retail Sales of Natural Pet Products, 2005-2014 (in millions of dollars)
  Pet Food vs. Pet Care
  Table 3-2: U.S. Retail Sales of Natural Pet Products by Classification and Category: 2005, 2009 and 2014 (in millions of dollars)
  Table 3-3: Share of U.S. Retail Sales of Natural Pet Products: 2005, 2009 and 2014 (percent)
  Food Sales by Type
  Table 3-4: Share of U.S. Retail Dollar Sales of Natural Dog and Cat Food by Form, 2009 (in millions of dollars)
  Organic Pet Food Sales
  Table 3-5: U.S. Retail Sales of Organic Pet Food, 2003-2009 (in millions of dollars)
  Raw Pet Food Sales
  Figure 3-1: U.S. Retail Sales of Commercially Prepared Raw Pet Food: 2005, 2009 and 2014 (in millions of dollars)
  Litter Dominates Pet Care Classification
  Figure 3-2: Share of U.S. Retail Sales of Natural Pet Care Product Classification by Category: 2005, 2009 and 2014 (percent)
  Mass-Market Sales Trends
  Table 3-6: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Pet Food, Litter, and Dog/Cat Needs vs. Total Pet Food, Litter, and Dog/Cat Needs: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (in millions of dollars)
    Dog and Cat Food
  Table 3-7: Share of U.S. SymphonyIRI-Tracked Retail Dollar Sales of Total Pet Food and Natural Pet Food by Animal Type: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (percent)
  Table 3-8: Share of U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Dog Food and Total Dog Food by Product Type: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (percent)
  Table 3-9: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Dog and Cat Food vs. Total Dog Food by Category: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (in millions of dollars)
  Table 3-10: Share of U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Cat Food and Total Cat Food by Product Type: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (percent)
    Cat Litter
  Table 3-11: U.S. SymphonyIRI-Tracked Dollar, Unit, and, Volume Sales of Natural Cat Litter vs. Total Cat Litter: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (in millions of dollars, units and pounds)
  Figure 3-3: Natural/Alternative Cat Litter Share of Tracked Mass-Market Cat Litter Sales, 2003-2009 (percent)
  Natural Supermarket Sales Trends
  Table 3-12: Dollar Sales of Pet Products in the Natural Supermarket Channel by Category, 52 Weeks Ending May 15, 2010 vs. Year-Ago Period (in millions of dollars)
  Figure 3-4: Share of Sales of Pet Products in the Natural Supermarket Channel by Category, 52 Weeks Ending May 15, 2010 vs. Year-Ago Period (percent)
  Figure 3-5: Estimated Percentage Growth Rate of Pet Product Sales in Natural Supermarkets, 2006-2010 (percent)
  Market Share by Retail Channel
  Figure 3-6: Share of U.S. Retail Sales of Natural Pet Products by Distribution Channel: 2005 vs. 2009 (percent)
Market Outlook
  Recession Takes a Toll
  Table 3-13: Symphony/IRI-Tracked Sales of Pet Products: Total and by Food and Non-Food Category and Segment, 2009 vs. 2008 (in millions of dollars, units and pounds)
    Slow But (Apparently) Steady Recovery Underway
  Pet Market Consumers a Bullish Bunch
  Figure 3-7: Level of Agreement with Statement “I Am Spending Less on Pet Products These Days Because of the Economy,” 2010 (percent of U.S. pet owners)
  Table 3-14: Level of Agreement with Statement “I Am Spending Less on Pet Products These Days Because of the Economy”: Dog Owners and Cat Owners Overall vs. Natural Dog Food/Supply Purchasers and Natural Cat Food/Supply Purchasers, 2010 (percent of U.S. pet owners)
  Table 3-15: Level of Agreement with Statement “I Am Spending Less These Days Because of the Economy”: Dog Owners and Cat Owners Overall vs. Natural Dog Food/Supply Purchasers and Natural Cat Food/Supply Purchasers, 2010 (percent of U.S. pet owners)
  Figure 3-8: Level of Agreement with Statement “I Anticipate Spending More on Pet Products Over the Next 12 Months,” 2010 (percent of U.S. pet owners)
  Table 3-16: Level of Agreement with Statement “I Anticipate Spending More on Pet Products Over The Next 12 Months”: Dog Owners and Cat Owners Overall vs. Natural Dog Food/Supply Purchasers and Natural Cat Food/Supply Purchasers, 2010 (percent of U.S. pet owners)
  Heightened Consumer and Governmental Focus on Product Safety
    New Regulations for Flea/Tick “Spot-ons”
  Heightened Focus on the Environment
  Focus on Organic and Sustainable
    New NOP Recommendation Threatens Organic Pet Food
    Recession Takes a Toll
    Organic Ingredient Surplus and Higher Costs to Producers
    Is Organic Really Better?
    Confusion over Natural vs. Organic, “Green”
    A “Greenwashing” Backlash?
    OTA Bullish on Organic Growth
    Government Steps Up Support of Organic Industry
    Strong Consumer Interest
  Favorable Trends in Multiple Retail Channels
    Independent Pet Specialty Continues to Shift Toward Natural
  Table 3-17: Level of Change in Sales Volume Among Independent Pet Specialty Retailers, 2007-2010 (percent)
  Table 3-18: Natural Product Share of Independent Pet Specialty Store Sales by Animal Category, 2009 (percent)
  Table 3-19: Share of Independent Pet Specialty Store Sales Derived from Natural Products: By Animal Category and Percentage Level, 2009 (percent)
  Table 3-20: Change in Amount of Natural/Holistic Products Sold: “Has the Amount of Natural/Holistic Products Your Store Sells Increased, Remained the Same, or Decreased In the Last 12 Months?” (percent)
    Petco Programs
    PetSmart and Martha Stewart
    Room to Grow at Whole Foods
    A Boom in Mass Channels?
  Figure 3-9: Level of Agreement with Statements “If Natural/Organic Pet Products Were More Affordable / More Available Where I Shop, I Would Buy Them More Often,” 2010 (percent of U.S. pet owners)
    Internet a Big Plus for Natural Pet Products
  Table 3-21: Level of Pet Owner Agreement with Statement: “I Use the Internet to Help Find and Choose Pet Products,” February 2010 (percent)
  Table 3-22: Level of Pet Owner Agreement with Statement: “I Buy Pet Products Online,” February 2010 (percent)
  Table 3-23: Selected Internet-Related Psychographics: Adults Overall vs. Pet Owners by Type of Pet, 2009 (percent and index)
  The Human/Animal Bond
  Figure 3-10: “Consider My Pet(s) Part of the Family,” 2009 (percent of pet, dog/cat, dog and cat owners)
  Premium Demographics
  Table 3-24: Change in Pet Market Consumer Base: Household Income $60K or More vs. Household Income Under $60K, 2005 vs. 2009 (U.S. dog- or cat-owning households)
  Figure 3-11: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Households, 1998-2008 (percent)
  Impact of Aging Pet Population
  Impact of Pet Overweight, Obesity

CHAPTER 4: COMPETITIVE TRENDS

Introduction
  Natural Pet Market Tracking Human Path
  Key Acquisitions
    Procter & Gamble Buys Natura
    Possible Future Acquisitions Targets
  New Brands and Line Extensions
  Illustration 4-1: Milk-Bone Natural Snacks
  No Guarantee of Success
    Mainstreaming Backlash
  Organic vs. Natural
    HSUS Debuts Humane Choice Organic Pet Food
  Illustration 4-2: Humane Society’s Humane Choice Organic Pet Food
  Focus on Raw Pet Food
    Raw Pet Food Market Leaders
    Focus on Product Safety
    Paw Naturaw Committed to “Wholesale Direct”
    The Freezer Case Hurdle
  Illustration 4-3: Freezer Case of Country Pet’s CANZ Raw Pet Food in Whole Foods
    Raw Foods Mainstreaming
  Illustration 4-4: Bravo’s Balance Raw Pet Food
  Freshpet and Tyson Join Forces in Refrigerated Pet Food
  Illustration 4-5: Trade Ad Featuring Freshpet Food and Refrigerator Case
  The Next Big Thing: Jarred Pet Food?
  Illustration 4-6: Miss Autumn’s Barkery Jarred Organic Pet Food
Marketer and Brand Rankings
  Pet Specialty Still the Locus
  Natural Pet Food Leaders in the Pet Specialty Channel
  Table 4-1: Pet Specialty Channel Marketer and Brand Leaders in Dog Food and Cat Food: 2004-2008 (percent)
  Natural Pet Care Leaders in the Pet Specialty Channel
    Natural Cat Litter Marketers
  Figure 4-1: Pet Specialty Channel Marketer and Brand Leaders in Cat Litter 2004-2008 (percent)
    Multi-Category Natural Pet Care Marketers
    Category Specialists
  Mass-Market Marketer and Brand Rankings
    Dog Food
    Cat Food
    Cat Litter
    Dog/Cat Needs
  Top Ten Brands in the Natural Supermarket Channel
  Figure 4-2: Top Brands of Pet Products in the Natural Supermarket Channel: Share of Dollar Sales - 52 Weeks Ending May 15, 2010 vs. Year-Ago Period (percent)
  Table 4-2: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Dog Food by Marketer, Brand, and Category: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (in millions of dollars)
  Table 4-3: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Cat Food by Marketer, Brand, and Category: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (in millions of dollars)
  Table 4-4: Share of U.S. SymphonyIRI-Tracked Dollar Sales of Natural Cat Litter by Marketer and Brand: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (percent)
  Table 4-5: U.S. SymphonyIRI-Tracked Dollar Sales of Natural Cat Litter by Marketer and Brand: 52 Weeks Ending April 2010 vs. Year-Ago Period (in millions of dollars)
  Table 4-6: U.S. SymphonyIRI-Tracked Dollar Sales of Natural Dog/Cat Needs by Marketer and Brand: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (in millions of dollars)
  Table 4-7: Top Brands of Pet Products in the Natural Supermarket Channel: Dollar Sales - 52 Weeks Ending May 15, 2010 vs. Year-Ago Period (in millions of dollars)
Marketing Trends
  Celebrity Kick
  Cause-Related Marketing
  Pet Food Producers Position on Safety
  Illustration 4-7: Consumer Ad for Natural Balance’s “Buy with Confidence” Program
  Direct Selling via Internet
  Advertising and Promotion
  Illustration 4-8: Humane Choice Organic Pet Food Retail Display
Focus on Sustainability
  Pet Industry Embracing Sustainable Initiatives
  Figure 4-3: Are “Green” Positioning and Claims Becoming More or Less Important to Your Company vs. a Few Years Ago? (percent)
  Table 4-8: What Are The Reasons Your Operation Is Adopting Green and Sustainable Practices? (percent)
  Figure 4-4: How Important Do You Think It Is for Your Organization to Be a Leader in Adopting Sustainable Practices? (percent)
  Figure 4-5: What Do You Think Is the Likelihood That Increased Sustainability Will Lead to Increasing Long-Term Profits for Your Company? (percent)
  Table 4-9: Sustainability Practice Areas That Have Already Delivered or Have Significant Potential to Deliver a Strong Return on Investment (ROI) for Your Operation (percent)
  Sustainable Initiatives in Factory Conversion and Construction
  Sustainability and Ethical as Company Positioning
  Sustainability in Product Design
  Illustration 4-9: Bramton’s Eco-Care Training Pads
  Eco-Friendly Cat Litter at the Fore
  Sustainability in Packaging
  Retailers Also Going Green
  Table 4-10: Marketers and Brands of Natural, Organic and Eco-friendly Pet Food, 2010
  Table 4-11: Marketers and Brands of Natural, Organic and Eco-friendly Products, 2010

CHAPTER 5: NEW PRODUCT TRENDS

  “Natural” Leads New Product Surge
  Table 5-1: Number of New Natural and Organic Dog Food, Cat Food, and Pet Healthcare Products and Share of Total Category Launches, 2005-2010 (number and percent)
  “Natural-Related” Claims
  “Green” Claims
  Smaller Marketers Continue to Lead Natural Charge
  Table 5-2: Number of Natural and Organic Pet Food Launches by Company, 2007-2009
  Natural/Upscale Overlap
  Figure 5-1: Percentage of Natural or Organic Pet Product Launches Also Tagged Upscale or Gourmet: 2006-2009
  Natural Plus Gourmet
  Merrick Pet Care a Gourmet/Natural Pioneer
  Illustration 5-1: Merrick’s Elements Pet Food Supplement Mix
  Natural/Gourmet Treat Combos
  Illustration 5-2: Oliver Bentleys LLC Barking Bakery Organic Dog Treats
    Three Dog Bakery Introduces Bake to Nature Packaged Line
    Rachael Ray Extends Nutrish Line with Just 6 Treats
  Senior, Weight Management, and “Special Needs” Products
  The Holistic Buzz
  Illustration 5-3: New Packaging for WellPet’s Holistic Select
  Table 5-3: Number of Dog Food and Treat Launches and Percentage Share of All Dog Food and Treat Launches by Marketing Claim/Package Tag, 2006-2009
  Table 5-4: Number of Cat Food and Treat Launches and Percentage Share of All Cat Food and Treat Launches by Marketing Claim/Package Tag, 2006-2009
  Table 5-5: Number of Pet Healthcare Product Launches and Percentage Share of All Pet Healthcare Launches by Marketing Claim/Package Tag, 2006-2009
Pet Food
  All About Ingredients
    Petco Launches Nutrition Education Campaign
  Illustration 5-4: Petco Pet Food Label Evaluation Tips
  Human-Grade Ingredients
    Honest Kitchen Makes Honest Claim Out of “Human Grade”
  Country-Coded and U.S.-Sourced Ingredients
  Locally Sourced Ingredients
  Figure 5-2: U.S. Retail Sales of Locally Grown Foods: 2002, 2007, and 2011 (in billions of dollars)
  Functional Ingredients and Condition-Specific Claims
    Trend Profile: Dogswell, LLC
  Illustration 5-5: Dogswell Natural Nutraceutical Dog Treats
  Grain-Free Foods and Treats
  Illustration 5-6: Blue Wilderness Grain-Free Pet Food
    Ancestral Diets
    Hypoallergenic
    No Wheat Gluten
Focus on Raw and Refrigerated Foods
  Going Organic and Playing Up “Natural”
  Raw and Human-Grade
  Raw and Hypoallergenic/Grain-Free
  New Zealand Appeal
  Freeze-Dried and Dehydrated
  Focus on Convenience
  Focus on Felines
  Pet Food Mixes and Homemade Foods
  Company Snapshot: Honest Kitchen
  Illustration 5-7: Lucy Postins’ Made Out of Love Pet Food Recipe Book
  Company Snapshot: Nature’s Variety
Pet Care Products
  Cat Litter
  Illustration 5-8: Advertising for World’s Best Cat Litter’s “New Look”
    Scoopable and Multi-Cat Formulations
  Figure 5-3: Purchasing Patterns for Cat Filler/Litter Products by Type, 2005-2009 (percent of U.S. cat-owning households)
  Illustration 5-9: Swheat Scoop Multi-Cat Natural Wheat Litter
    New Clay Litters Co-Opting “Natural”
  Illustration 5-10: Oil-Dri Corp’s Cat’s Pride Natural Scoop
    Eco-Friendliness
    Product Safety
  Litter Boxes and Accessories
  Pest Controls
  Illustration 5-11: Advertising for Liquid Net’s Ultimate Insect Repellant for Pets
  Grooming Products
  Illustration 5-12: TropiClean “Green” Shampoo and Conditioner
    Spa/Gift/Travel Appeals
  Clean-Up Products
  Supplements and Health Remedies
  Illustration 5-13: TropiClean’s New Fresh Breath Clean Teeth Gel
  Pet Beds
  Toys
  Collars and Leads
  Illustration 5-14: Premier Pet’s Eco Gentle Leader Harness
  Illustration 5-15: Website Banner for Coastal Pet’s Earth Soy Collars and Leads
  Carriers, Housing, and Bowls
  Illustration 5-16: Eco Concepts Dog Houses
  Non-Dog/Cat Supplies
  Illustration 5-17: Kaytee’s Nature’s Benefits Food for Birds and Small Animals
  Illustration 5-18: Kaytee’s All-Natural Timothy Hay Plus

CHAPTER 6: CONSUMER TRENDS

Note on Data Sources
Cat-Owning Households Have Slightly Higher Propensity to Buy General-Market “Green” Products
Table 6-1: Purchasing of General-Market Natural, Organic, or Eco-Friendly Products, July 2009-March 2010 (percent of U.S. households)
Overall Purchasing Patterns for Natural/Organic Dog Products
Table 6-2a: Overview of Dog-Owner Purchasing Patterns for Natural/Organic Pet Supplies: Any, 2009/2010 (percent and number among U.S. dog-owning households)
Table 6-2b: Overview of Dog-Owner Purchasing Patterns for Natural/Organic Pet Supplies: Natural Dog Food Brand and Organic Pet Food, 2009/2010 (percent and number among U.S. dog-owning households)
Urban, Upper-Middle Class, and Gen Y Base for Natural Dog Products
Older Boomers Twice as Likely to Buy Natural Dog Foods
Spanish TV Is Prime Time for Natural Dog Food Brands
Table 6-3: Key Demographic Indicators for Purchasing Natural Products for Dogs: Overall, Pet Food/Treats, and Non-Food Supplies, May/June 2010 (index among U.S. dog owners)
Table 6-4: Selected Demographics for Purchasing Natural Brand Dog Foods, July 2009-March 2010 (percent and index among U.S. dog-owning households)
Table 6-5: Selected Lifestyle Indicators for Purchasing Natural Brand Dog Foods, July 2009-March 2010 (index among U.S. dog-owning households)
Table 6-6: Selected Psychographic Indicators for Purchasing Natural Brand Dog Foods, July 2009-March 2010 (index among U.S. dog-owning households)
Demographics for Organic vs. Natural Dog Food Brands
Table 6-7: Selected Demographics for Purchasing Organic Dog Food, July 2009-March 2010 (percent and index among U.S. dog-owning households)
The Consumer Mindset for Organic Dog Food
Table 6-8: Selected Psychographic Indicators for Purchasing Organic Dog Food, July 2009-March 2010 (index among U.S. dog-owning households)
Overall Purchasing Patterns for Natural/Organic Cat Products
Table 6-9a: Overview of Cat-Owner Purchasing Patterns for Natural/Organic Pet Supplies: Any Natural/Organic Pet Food or Supplies, Natural/Organic Pet Food/Treats, Natural/Organic Pet Supplies Other Than Pet Food/Treats, Natural/Organic Cat Litter and Natural/Organic Flea & Tick Care 2009/2010 (percent and index among U.S. cat-owning households)
Table 6-9b: Overview of Cat-Owner Purchasing Patterns for Natural/Organic Pet Supplies: Organic Pet Food, Natural/Alternative Brand Cat Litter, 2009/2010 (percent and index among U.S. cat-owning households)
Hispanics Index at 158 for Purchasing Natural Cat Products
Metropolitan Skew for Organic Cat Food
Psychographic Indicators for Purchasing Organic Cat Food
Table 6-10: Key Demographic Indicators for Purchasing Natural Products for Cats: Overall, Pet Food/Treats, and Non-Food Supplies, May/June 2010 (index among U.S. cat owners)
Table 6-11: Selected Psychographic Indicators for Purchasing Organic Cat Food, July 2009-March 2010 (index among U.S. cat-owning households)
The Natural/Alternative Cat Litter Consumer
Independent Pet Stores Are Highest-Indexing Channel for Natural Product Purchasers
Table 6-12: Retail Channel Patterns: Purchasers vs. Non-Purchasers of Natural/Organic Pet Products, July 2009-March 2010 (percent and index among U.S. pet-owning households)
Figure 6-1: Retail Channel Indexes: Purchasers of Natural/Organic Pet Products, July 2009-March 2010 (U.S. pet-owning households)
Retail Draws: PetSmart vs. Petco
Table 6-13: Patterns for Shopping at PetSmart vs. Petco: Purchasers vs. Non-Purchasers of Natural/Organic Pet Products, July 2009-March 2010 (percent and index among U.S. pet-owning households)
Availability as Impediment to Natural Product Purchasing
Table 6-14: Level of Agreement with Statement, “If Natural/Organic Pet Products Were More Available Where I Shop, I Would Buy Them More Often,” 2010 (percent of U.S. pet owners)
Table 6-15: Level of Agreement with Statement Among Dog Owners Who Purchase Natural/Organic Pet Products, “If Natural/Organic Pet Products Were More Available Where I Shop, I Would Buy Them More Often,” 2010 (percent of U.S. dog owners)
Table 6-16: Level of Agreement with Statement Among Cat Owners Who Purchase Natural/Organic Pet Products, “If Natural/Organic Pet Products Were More Available Where I Shop, I Would Buy Them More Often,” 2010 (percent of U.S. dog owners)
Affordability as Impediment to Natural Product Purchasing
Table 6-17: Level of Agreement with Statement, “If Natural/Organic Pet Products Were More Affordable Where I Shop, I Would Buy Them More Often,” 2010 (percent of U.S. pet owners)
Table 6-18: Level of Agreement with Statement Among Dog Owners Who Purchase Natural/Organic Pet Products, “If Natural/Organic Pet Products Were More Affordable Where I Shop, I Would Buy Them More Often,” 2010 (percent of U.S. cat owners)
Table 6-19: Level of Agreement with Statement Among Cat Owners Who Purchase Natural/Organic Pet Products, “If Natural/Organic Pet Products Were More Affordable Where I Shop, I Would Buy Them More Often,” 2010 (percent of U.S. cat owners)
Table 6-20: Percent Who Strongly Consider Availability or Affordability as Impediments to Further Purchasing of Natural/Organic Pet Products: By Pet Owner Classification, 2010 (percent)
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