Chocolate Confectionery in Kenya

Date: July 7, 2017
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C198046119FEN
Leaflet:

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Manufacturers were engaged in active marketing campaigns throughout 2016, promoting product purchases among consumers. In-store marketing, use of bill boards and television advertising have helped to create top of mind awareness among consumers, while attractive displays at sales points in supermarkets have helped to further encourage impulse purchases of chocolate confectionery.

Euromonitor International's Chocolate Confectionery in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Chocolate Confectionery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Chocolate Confectionery by Category: Volume 2012-2017
  Table 2 Sales of Chocolate Confectionery by Category: Value 2012-2017
  Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017
  Table 5 Sales of Chocolate Tablets by Type: % Value 2012-2017
  Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2013-2017
  Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2014-2017
  Table 8 Distribution of Chocolate Confectionery by Format: % Value 2012-2017
  Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2017-2022
  Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2017-2022
  Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
  Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Executive Summary
Packaged Food Continues To Register Strong Retail Value Growth in 2017
Consumers Seek Affordability and Convenience
Local Companies Lead Packaged Food
Supermarkets Continues To Lead Distribution
Steady Growth Forecast for Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
  Table 17 Sales of Packaged Food by Category: Volume 2012-2017
  Table 18 Sales of Packaged Food by Category: Value 2012-2017
  Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources












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