China’s Whey Products Market Research Report 2013

Date: August 1, 2013
Pages: 75
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Publisher: Beijing Orient Agribusiness Consultant Co., Ltd
Report type: Strategic Report
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ID: C044E211B21EN
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China’s Whey Products Market Research Report 2013
Abstract

This research report focuses on the current market status and foreseeable future trend of sweet whey powder, deminerized whey powder and whey protein concentrates but the overall content is not limited to these three varieties. Apart from using foreign and domestic official data, more importantly, the researchers of this report use data from field surveys.

Research Background

Whey is byproduct of cheese or casein. The gross solids of whey accounts for half of the gross dry matters of raw milk and the main components are lactose, whey protein and minerals. Whey protein makes up 20% of the total milk protein and both Vitamins and minerals exist in cow milk. Whey has high nutritious value. After further processing, both the nutritious value and health-care functions of whey powder, lactose, concentrated whey protein, isolated whey protein and milk protein peptide are greatly improved. As primary milk-based raw material, whey products are extensively used in piglet feed, dairy products, bakery food, health-care food, soft drinks and pharmaceuticals. There is no scaled commercial cheese production in China and whey products should be imported, whereas the EU, Oceania and North America are the main suppliers of whey products to China. China is the largest producer of pigs and consumes the most pork in the world; also, China has the largest population. The demand for whey especially high value added whey products is growing constantly thanks to the rapid development of China’s economy and higher requirement for food nutrition and health care by people. There has been a substantial growth in the recent decade. The import of whey and disnatured whey products stood at 264,500 tons in 2010, dehydrated lactose, 43,300 tons and whey protein, 11,800 tons, whereas the import of whey and modified whey products recorded 122,700 tons in 2000 and whey protein, 205 tons. The import of dehydrated lactose was 12,100 tons in 2004. According to BOABC, the application of whey products in multiple processing industries is still at a growing stage, the development potential is huge. In addition, China is at the starting stage of cheese production and integrated utilization of whey, China shall have its own cheese and whey processing industry in the foreseeable future. Import shall still account for the largest proportion in the total domestic demand for whey products, whereas domestic made whey products shall supplement the demand.

This research report focuses on the current market status and foreseeable future trend of sweet whey powder, desalted whey powder and concentrated whey protein, but the overall content is not limited to these three varieties. Apart from using foreign and domestic official data, more importantly, the researchers of this report use data from field surveys. This report combines desk study with field surveys. Field surveys include field visits and telephone interviews. The surveyed ones include whey product importers, traders and agents; processing companies and industrial associations of dairy products, bakery food, health-care food and pharmaceuticals. Contents of this report cover the overall development situation of China’s whey products industry, policy environment for the whey products industry, technical environment for whey products, import and export of whey products, basic pattern of whey products market, market capacity and growing trend of whey products (with emphasis on whey powder, desalted whey powder and concentrated whey protein), competition pattern of whey products market, trend of whey products market, market share and marketing and promotion measures of major foreign brands of whey products in China, etc. This report is composed by professional researchers who are familiar with China’s whole dairy industrial chain and the world dairy industry. It is believed the report will provide valuable reference to both foreign and Chinese whey producers, investment agencies and other relevant researchers who intend to explore China’s whey products market.
Research Background
Main Conclusions

1. OVERVIEW OF WHEY AND ITS PROCESSING INDUSTRY

1.1 Overview of Whey and Product
  1.1.1 Concept of Whey
  1.1.2 Variety of Whey Powder
  1.1.3 Whey Products Processing Technology
1.2 Development Overview of Whey Processing Industry in the World
  1.2.1 Output and Distribution of Whey Products in the World
  1.2.2 International Trade of Global Whey Products
  1.2.3 Price Trend of Dry Whey in the World
1.3 Development Overview of China’s Whey Processing Industry

2.OVERALL ANALYSIS OF CHINA’S DAIRY MARKET

2.1 Milk Production
  2.1.1 Cow Inventory and Regional Distribution
  2.1.2 Milk Output and Distribution in Provinces
  2.1.3 Price Trend of Raw Milk
2.2 Dairy Product Processing
  2.2.1 Structure and Output Trend of Liquid Milk
  2.2.2 Categories and Output Trend of Dry Dairy Products
2.3 Dairy Trade
  2.3.1 Dairy Import and Trend
  2.3.2 Dairy Products Export and Trend
  2.3.3 Impact of the Melamine Incident on China’s Import & Export of Dairy Products
  2.3.4 Related Policies on Dairy Product Trade
2.4 Dairy Product Consumption
  2.4.1 Dairy Product Consumption Structure and Trend of Urban Residents
  2.4.2 Dairy Product Consumption Status and Potential of Rural Residents
  2.4.3 Dairy Products Consumption Prediction of China’s Residents
2.5 Policy Environment for Dairy Industry
  2.5.1 Related National Safety Standards for Dairy Products
  2.5.2 Regulation on Supervision and Administration of Dairy Product Quality and Safety
  2.5.3 Plan on Dairy Industry Rectification and Vitalization
  2.5.4 Notice To further Strengthen theQuality and Safety of Dairy Poducts
  2.5.5 Dairy Industry Industrial Policy
  2.5.6 China’s Dairy Industry Development Planning

3.OVERALL ANALYSIS ON CHINA’S WHEY PRODUCT MARKET

3.1 Whey Product Market Demand and Supply Status Quo in China
3.2 Policy Environment of Whey Processing Industry in China
3.3 Production of Whey Products in China
3.4 Trade of Whey Products in China
  3.4.1 Import Trade of Whey Products
  3.4.1 Export Trade of Whey Products
3.5 Market Capacity and Increase Trend of China’s Whey Products
  3.5.1 Whey and Modified Whey Products
  3.5.2 Anhydrous Lactose
  3.5.3 Lactalbumin (including concentrates of two or more whey proteins)
3.6 Prediction on Future Development Trend of China’s Whey Product Market

4.ANALYSIS OF WHEY PRODUCT APPLICATION MARKET IN CHINA

4.1 Overview of the Application Market
4.2 Overview of Whey Products Used in the Feed for Young Animals
  4.2.1 Overview of Whey Products Used in the Feed for Young Animals
  4.2.2 Supply Volume
  4.2.3 Marketing Channels
  4.2.4 Major Users
  4.2.5 Forecast on the Demand of Whey Powder Used in Feed for Young Animals
4.3 Infant Formula Milk Powder
  4.3.1 Overview of Whey Products Used for Infant Formula Milk Powder
  4.3.2 Supply Volume
  4.3.3 Marketing Channels
  4.2.4 Major Users
  4.3.5 Forecast on the Demand of Whey Products Used for Infant Formula Milk Powder
4.4 Functional Drinks
  4.4.1 Overview of Whey Products Used for Functional Drinks
  4.4.2 Supply Volume
  4.4.3 Marketing Channels
  4.4.4 Major Users
  4.4.5 Forecast on the Demand of Whey Products Used for Functional Drinks
4.5 Baked Food
4.5 Baked Food
  4.5.1 Overview of Whey Products Used for Baked Food
  4.5.2 Supply Volume
  4.5.3 Marketing Channels
  4.5.4 Forecast on the Demand of Whey Powder Ued for Baked Food
4.6 Frozen Drinks and Food
  4.6.1 Overview of Whey Products Used for Frozen Drinks and Food
  4.6.2 Supply Volume
  4.6.3 Marketing Channels
  4.6.4 Forecast on the Demand of Whey Products Used for Frozen Drinks and Food
4.7 Processed Meat Products
  4.7.1 Overview of Whey Products Used for Meat Processing
  4.7.2 Supply Volume
  4.7.3 Marketing Channels
  4.7.4 Major Users
  4.7.5 Forecast on the Dmand of Whey Products used for Processed Meat Products
4.8 Medicinal and Healthcare Products
  4.8.1 Overview of Whey Products used for Medicinal and Healthcare Food
  4.8.2 Supply Volume
  4.8.3 Marketing Channels
  4.8.4 Major Users
  4.8.5 Forecast on the Demand of Whey Products used for Medicinal and Healthcare Food

5.COMPETITION ANALYSIS OF MAIN FOREIGN BRANDS IN CHINA’S WHEY PRODUCT MARKET

5.1 Overview
5.2 Background of Major Brands
  5.2.1 Fonterra Co-operative Group
  5.2.2 Australian Murray Goulburn Co-operative Co., Ltd
  5.2.3 Valio Ltd
  5.2.4 Euroserum
  5.2.5 Glanbia plc (Glanbia)
  5.2.6 Davisco Foods International.INC
  5.2.7 Interface Protein Technology INC
  5.2.8 US Land O'Lakes Agricultural Cooperative Group
5.3 Main Domestic Users of Major Brands
5.4 Marketing Strategies of Main Brands in China

6. ANALYSIS OF MAIN WHEY PRODUCT IMPORTERS OF CHINA

6.1 mporters of Main Whey and Modified Whey Products (HS04041000)
  6.1.1 Major Foreign Trade Companies
  6.1.2 Major Foreign Manufacturers
  6.1.3 Main Domestic Trade Companies
  6.1.4 Major Domestic Manufacturers
6.2 TOP 15 Anhydrous Lactose (HS17021100) Importers
6.3 TOP 15 Milk Albumin (including two or more Whey Protein Concentrates) (HS35022000) Importers

7.BOABC’S OPERATING STRATEGY AND STRATEGIC SUGGESTIONS FOR ENTERING CHINESE WHEY PRODUCT MARKET

7.1 Entry Barriers and Opportunity Analysis of Chinese Whey Product Market
  7.1.1 Entry Barriers Analysis of the Whey Processing Industry
  7.1.2 Opportunity Analysis of the Entry of Whey Product Market
7.2 Operating Strategy and Strategic Suggestions for Entering and Expanding Chinese Whey Product Market
Appendix: Major Whey Importers in China
Appendix 1:Importers of Whey and Modified Whey, 2012
Appendix 2:Importer of Anhydrous Lactose,2012
Appendix 3:Importer of Lactalbumin (including more than two kinds of Whey Protein Concentrates),2012

CONTENTS OF FIGURES & TABLES

FIGURES
Figure 1-1 Process Illustration of Whey Processing Products
Figure 1-2 Dry Whey Distribution in the World, 2011
Figure 1-3 Dry Whey Distribution in Europe, 2011
Figure 1-4 Dry Whey Outputs of Major Counties in the World, 2011
Figure 1-5 Dry Whey Product Price (FAS) Trend of the United States, 2005-2012
Figure 2-1 Cow Cattle Inventory in China, 1997-2012
Figure 2-2 Raw Milk Production Share of the Leading Producing Provinces of China, 2012
Figure 2-3 Average Price Trend of Raw Milk in the 10 Leading Producing Provinces, 2009-2013
Figure 2-4 China Dairy Products Output Structure,by Volume, 2011
Figure 2-5 Production Structure of Liquid Milk of China, 2000-2012
Figure 2-6 Production Structure of Liquid Milk of China, 2000-2012
Figure 2-7 Production of Different Items of Liquid Milk in China, 2000-24012
Figure 2-8 Production Structure of Dried Dairy Products of China, 2011
Figure 2-9 Output of Dry Dairy Products, 1997-2012
Figure 2-10 Production of Milk Powder and other Dry Dairy Products in China, 1990-2013Q1
Figure 2-11 China Dairy Products Import, by Month, 2005-2012
Figure 2-12 China Dairy Products Import Structure, by Month, 2004-2013Q1
Figure 2-13 Import Prices (CIF) of Different Dairy Products of China, by Month, 2004-2013Q1
Figure 2-14 China Dairy Exports, 2000-2012
Figure 2-15 China Dairy Products Export Structure, 2000-2012
Figure 2-16 China Dairy Products Import and Export Change, 2000-2012
Figure 2-17 Dairy Consumption of Urban Residents ,by Volume, by Quarter, 2005-2012
Figure 2-18 Comparsison of Dairy Products and Other Foods in the Total Consumpiotn of Food, by Value, 2011
Figure 2-19 Milk & Dairy Products Consumption of Rural Residents ,by Volume, 2005-2012
Figure 3-1 China’s Import Structure of Whey and Modified Whey Products, 2012
Figure 3-2 China’s Average Import Prices(CIF)Trend of Whey and Modified Whey Products(HS04041000),2000-2012
Figure 3-3 China’s Import Destination of Whey and Modified Whey Products, 2012
Figure 3-4 China’s Average Import Price (CIF) Comparison of Whey and Modified Whey Products, 2012
Figure 3-5 China’s Average Import Prices(CIF)Trend of Anhydrous Lactose, 2000-2012
Figure 3-6 China’s Import Structure of Lactalbumin (Including Two Kinds or More of WPC), 2012
Figure 3-7 China’s Average Import Prices(CIF)Trend of Lactalbumin (Including Two Kinds or More of WPC), 2000-2012
Figure 3-8 China’s Import Trend of Whey and Modified Whey Products(HS04041000), 2000-2012
Figure 3-9 China’s Import Trend of Anhydrous Lactose(HS17021100), 2000-2012
Figure 3-10 China’s Import Trend of Lactalbumin (Including Two Kinds or More of WPC) (HS35022000), 2000-2012
Figure 4-1 Classification of China’s whey product application in 2012
Figure 4-2 Structure of China’s whey product market, by quantity, 2012
Figure 6-1 Shares (by volume) of Whey and Modified Whey Products (HS04041000)of Different Importers, 2012
TABLE
Table 1-1 Basic Composition of Whey Products
Table 2-1 China Customs Import Tariff of Dairy Products, 2013
Table 2-2 China’s Import Tariff of Dairy Products from New Zealand under Sino-New Zealand Free Trade Agreement
Table 2-3 Catalogue of Automatic Import License Management Goods
Table 2-4 Price Trend of Fresh Milk of Urban Market, by Quarter, 2005-2012
Table 2-5 Changes of Per Capita Expenditure on Dairy Consumption of Urban Residents, by Quarter, 2005-2012
Table 2.6 Sensory Index
Table 2.7 Physical and Chemical Index
Table 2.8 Microbial Limit
Table 2.9 Sensory Index
Table 2.10 Physical and Chemical Index
Table 2.11 Microbial Limit
Table 3-1 China’s Import Tariff on Whey Products, 2013
Table 3-2 China’s Import Proportion of Whey and Modified Whey Products (HS0404), 2010-2012
Table 3-3 China’s Import Proportion of Anhydrous Lactose (HS17021100), 2010-2012
Table 3-4 China’s Import Proportion of Lactalbumin (Including Two Kinds or More of WPC) (HS35022000), 2010-2012
Table 4-1 China’s whey product application, 2012
Table 4-2 Output of China’s main feed producers, 2012
Table 4-3 Output of China’s Main Infant Formula Milk Powder Manufacturers, 2012
Table 4-4 Output of China’s Main Sports Drink Manufacturers,2012
Table 4-5 Comparison of the pork processing capacity of main meat processing companies in China,2012
Table 4-6 Rankings of Nutritional and Healthcare Food Manufacturers in China, by sales revenue, 2012
Table 4-7 Top 10 most Popular Healthcare Brands, 2012
Table 6-1 Import of Whey and Modified Whey Products of Foreign Trade Companies in China, 2012
Table 6-2 Import of Whey and Modified Whey Products of Foreign Manufacturers in China, 2012
Table 6-3 Import of Whey and Modified Whey Products of Main Domestic Trade Companies, 2012
Table 6-4 Import of Whey and Modified Whey Products of Major Domestic Manufacturers, 2012
Table 6-5 Import of TOP 15 Domestic Anhydrous Lactose Importers, 2012
Table 6-6 Import of TOP 15 Domestic Milk Albumin (including two or more Whey Protein Concentrates) Importers, 2012
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