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China’s Cheese Market Research Report

August 2011 | 162 pages | ID: C8C9F11D275EN
Beijing Orient Agribusiness Consultant Co., Ltd

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This report focuses on the status quo of cream cheese, cheddar cheese and Mozzarella cheese market and the foreseeable future trends, but the overall research content is not limited to these three categories. The data cited in this report includes the official data at home and abroad, more importantly, involves the data obtained from the field survey by the researchers engaging in this report.
Main Conclusions

1. INTRODUCTION TO CHEESE INDUSTRY

1.1 Overview of Cheese
1.2 Development Overview of Cheese Industry in the World
  1.2.1 Output and Distribution of Cheese in the World
  1.2.2 Cheese Consumption Difference in the World’s Different Countries
  1.2.3 The World Cheese Trade and Market Share of Major Countries
  1.2.4 Price Trends of the World Major Cheese Varieties
1.3 Development Overview of China’s Cheese Industry
  1.3.1 Development History of Cheese Industry
  1.3.2 Analysis on Cheese Industry Life Cycle

2 OVERALL ANALYSIS OF CHINA’S DAIRY INDUSTRY MARKET

2.1 Production of Milk Resource
  2.1.1 Amount of Cow on Hand and Regional Distribution
  2.1.2 Milk Output and Distribution in Provinces
  2.1.3 Price Trend of Raw Material Milk
2.2 Dairy Product Processing
  2.2.1 Structure and Output Trend of Liquid Milk
  2.2.2 Categories and Output Trend of Dry Milk-based Products
2.3 Dairy Trade
  2.3.1 Dairy Import and Variation Trend
  2.3.2 Dairy Products Export and Variation Trend
  2.3.3 Impact of the Melamine Incident on China’s Import & Export of Dairy Products
  2.3.4 Related Policies on Dairy Product Trade
2.4 Dairy Product Consumption
  2.4.1 Dairy Product Consumption Structure and Variation Trend of Urban Residents
  2.4.2 Dairy Product Consumption Status and Potential of Rural Residents
  2.4.3 Dairy Products Consumption Prediction of China’s Residents
2.5 Policy Environment for Dairy Industry
  2.5.1 Related National Safety Standards for Dairy Products
  2.5.2 Regulation on Supervision and Administration of Dairy Product Quality and Safety
  2.5.3 Plan on Dairy Industry Rectification and Vitalization
  2.5.4 Dairy Industry Industrial Policy
  2.5.5 China’s Dairy Industry Development Planning

3 OVERALL ANALYSIS ON CHINESE CHEESE MARKET

3.1 Present Demand and Supply of Chinese Cheese Market
3.2 Policies about Chinese Cheese Industry
3.3 Chinese Cheese Production
3.4 Chinese Cheese Import and Export
  3.4.1 Cheese Import Trade
  3.4.1 Cheese Export Trade
3.5 Marketing Promotion of Foreign Brands in Chinese Cheese Market
3.6 Chinese Cheese Market Volume and its Growth Trend
3.7 Consumption of Chinese Cheese Market
  3.7.1 Regional Distribution of Consumption
  3.7.2 Consumption Group
  3.7.3 Consumption Mode
  3.7.4 Consumption Volume
  3.7.5 Consumption Brand
3.8 Competition Structure of Chinese Cheese Market and Market Shares of Main Brands
3.10 Forecast on Future Development Trend of Chinese Cheese Market

4 DEEP ANALYSIS ON CHINESE CHEESE PRODUCING AND PROCESSING ENTERPRISES

4.1 Bright Dairy Co., Ltd.
  4.1.1 Company Background
  4.1.2 Business Performance
  4.1.3 Product and Production Volume
  4.1.4 Source of Raw Materials for Processed Cheese
  4.1.5 Marketing Channel and Network
  4.1.6 Cheese Price (Retailing Terminal)
  4.1.7 Forecast on Cheese Market Development Prospect
4.2 Beijing Sanyuan Foods Co., Ltd.
  4.2.1 Company Background
  4.2.2 Business Performance
  4.2.3 Product and Output
  4.2.4 Source of Raw Materials for Processed Cheese
  4.2.5 Marketing Channel and Network
  4.2.6 Cheese Price (Retailing Terminal)
  4.2.7 Forecast on Cheese Market Development Prospect
4.3 Inner Mongolia Yili Industrial Group Co., Ltd.
  4.3.1 Company Background
  4.3.2 Product and Output
  4.3.3 Business Performance
  4.3.4 Source of Raw Materials for Processed Cheese
  4.3.5 Marketing Channel and Network
  4.3.6 Forecast on Cheese Market Development Prospect
4.4 Inner Mongolia Meng Niu Dairy Industry (Group) Co., Ltd
  4.4.1 Company Background
  4.4.2 Business Performance
  4.4.3 Products and Output
  4.4.4 Source of Cheese Raw Materials
  4.4.5 Marketing Channel and Network
  4.1.6 Forecast on Cheese Market Development Prospect
4.5 Inner Mongolia Qishi Dairy Co., Ltd
  4.5.1 Company Background
  4.5.2 Business Performance
  4.5.3 Products and Output
  4.5.4 Source of Cheese Raw Materials
  4.5.5 Marketing Channel and Network
  4.5.6 Forecast on Cheese Market Development Prospect
4.6 BSI (Tianjin) Foods Co., Ltd.
  4.6.1 Company Background
  4.6.2 Business Performance
  4.6.3 Product Series
  4.6.4 Marketing Promotion Strategies

5 BOABC’S BUSINESS STRATEGIES AND STRATEGY SUGGESTIONS ON ENTERING CHINESE CHEESE MARKET

5.1 Analysis of Entrance Barrier and Opportunities of Chinese Cheese Market
  5.1.1 Analysis of Entrance Barrier of Cheese Industry
  5.1.2 Analysis of Opportunities of Entering Cheese Industry
5.2 Business Strategies and Strategy Suggestions on Entering and Expanding Chinese Cheese Market

ANNEX

Annex I: Cheese Production, Supply & Demand Balance Sheet in China, 2009-2011
Annex II: Manufacurers Qualified to Produce Cheese in China Since April 2011

CONTENTS OF FIGURES & TABLES

Table 1-1 Main Specifications and Requirements for Natural Cheese, Processed Cheese and Cheese Food
Table 1-2 Ingredients of Major Kinds of Natural Cheese (Content/100g)
Figure 1-1 Product Process Flow of Natural Cheese
Table 1-3 Nutritive Value Comparison of Cheese, Yogurt and Milk
Figure 1-2 Regional Layout of Global Cheese Production ,by Volume, unit:1000 tons, 2009
Figure 1-3 Regional Layout of Cheese Production in Europe, by Volume, Unit: 1000 tons, 2009
Figure 1-4 Cheese Production of some important countries in the world, by Volume, Unit: 1000 tons, 2009
Table 1-4 Cheese Consumption Difference in the World, by Country, 2003-2008
Figure 1-5 Export Market Shares of the Leading Countries or Regions of the World, by Volume, 2010
Figure 1-6 Import Market Shares of the Leading Countries or Regions of the World, by Volume, 2010
Figure 1-7 American Cheddar Cheese Price (FAS) Trend, 2005-2011
Table 1-5 Cheese Prices in Some Countries of the World, 2006-2009
Figure 2-1 China Cow Cattle Inventory, 1997-2010
Table 2-1 Comparison of Milk Resource Production in China’s Different Producing Areas, 2009
Figure 2-2 Average Price Trend of Raw Milk in the 10 Producing Provinces, 2008-2011
Figure 2-3 China Dairy Products Output Structure, unit: ton, 2009
Figure 2-4 Production Structure of Liquid Milk of China, 2000-2010
Figure 2-5 Output of Liquid Milk and the Trend, 2000-2010
Figure 2-6 Production Trend of Different Liquid Dairy Products in China, 2000-2010
Figure 2-7 Production Structure of Dried Dairy Products of China, 2009
Figure 2-8 Output of Dry Dairy Products, 2000-2010
Figure 2-9 Production Trend of Milk Powder and other Dry Dairy Products in China, 1997-2010
Figure 2-10 China Dairy Products Import, by Month, 2004-1st 5 months of 2011
Figure 2-11 China Imports of Different Variety of Dairy Products, by Mother, 2004-1st 5 months of 2011
Figure 2-12 China Dairy Products Import Structure, by Month, 2004-1st months of 2011
Figure 2-13 Import Prices (CIF) of Different Dairy Products of China, by Month, 2004- 1st 5 months of 2011
Figure 2-14 China Dairy Exports, 2000-2010
Figure 2-15 China Dairy Products Export Structure, 2000-2010
Figure 2-16 China Dairy Products Import and Export Change, 2000-2009
Table 2-2 Catalogue of Automatic Import License Management Goods 2010
Figure 2-17 Dairy Consumption of Urban Residents (consumption amount), by Quarter, 2005-2011
Figure 2-18 Structure of Dairy Consumption of Urban Residents (consumption amount), by Quarter, 2005-2011
Table 2-3 Price Trend of Fresh Milk of Urban Market, by Quarter, 2005-2011
Figure 2-19 Comparsison of Dairy Products and Other Foods in the Total Consumpiotn of Food, by Value, 2009
Table 2-4 Changes of Per Capita Expenditure on Dairy Consumption of Urban Residents, by Quarter, 2005-2011
Figure 2-22 Per Capita Consumption Amount of Milk and Dairy Products of Rural Resident, 1992-2010
Table 2.5 Sensory Index
Table 2.6 Physical and Chemical Index
Table 2.7 Microbial Limit
Table 2-8 Sensory Property
Table 2-9 Microbial Limit
Table 2-10 Sensory Requirements
Table 2-11 Physical and Chemical Property
Table 2-12 Microbial Limit
Figure 3-1 China Cheese Trade Balance Change, 2000-1st 5 months of 2011
Table 3-1 Chinese Cheese Custom Tariff Number and Import Tariffs, 2010
Table 3-2 Reduction on Import Tariffs for Cheese Imported from New Zealand
Table 3-3 Tariffs of Cheese Imported from Related Countries in Agreement by China. 2010
Figure 3-2 China Cheese Imports, by Volume 2000-Jan-May 2011
Figure 3-3 China Cheese Import Structure, by Quantity, by Month, 2000- Jan-May 2011
Figure 3-4 Structure of Imported Original Cheese, by Quantity, 2010
Figure 3-5 China Cheese Importing Prices (CIF) Trend, by Year, 2004-2010
Table 3-4 Domestic Retail Prices of Cheese in Supermarkets, 2011
Table 3-6 China Cheese Import Origins, by Quantity, 2008-2010
Table 3-6 China Cheese Import Prices (CIF) from Different Origins, 2008-2010
Figure 3-6 China Leading Cheese Importing Provinces, by Quantity (tons), 2010
Table 3-8 China Cheese Importing Provinces, by Variety, by Quantity, 2010
Table 3-9 Import Volume and Shares of China Cheese Importers TOP10, 2010
Table 3-10 Import Volume and Shares of China Fresh Cheese(HS04061000) Importers TOP10, 2010
Table 3-11 Import Volume and Shares of China Grated or Powdered Cheese(HS04062000) Importers TOP10, 2010
Table 3-12 Import Volume and Shares of China Processed Cheese(HS04063000) Importers TOP10, 2010
Table 3-13 Import Volume and Shares of China Blue-veined Cheese(HS04064000) Importers TOP10, 2010
Table 3-14 Import Volume and Shares of China Other Cheese(HS04069000) Importers TOP10, 2010
Table 3-15 China Tariffs Reduction Sheet to New Zealand
Figure 3-7 China Cheese Exports, 2000-2010
Figure 3-8 China Cheese Market Capacity and Trend, 2000-2010
Table 3-16 China Supply & Demand of Cheese Market, 2000-2010
Figure 3-9 Cheese Market Shares of Leading Brands in China, by Quantity, 2010
Table 4-1 Registration Reference on Bright Dairy
Table 4-2 Top 10 Leading Shareholders & Stock Distribution of Bright Dairy
Figure 4-1 Property Right and Control Relationship Between Bright Dairy and State-owned Assets Supervision and Administration Commission of Shanghai Real Controllers
Table 4-3 Consolidated Statement of Profits of Bright Dariy in 2010
Table 4-4 Output of Main Products of Bright Dairy, 2009-2010
Table 4-5 Cheese Retail Prices of Bright Dairy, 2011
Table 4-6 Registration Reference on BEIJING SANYUAN FOODS CO.,LTD.
Table 4-7 Top 10 Leading Shareholders & Stock Distribution of Sanyuan Foods
Figure 4-2 Property Right and Control Relationship of Sanyuan Foods
Table 4-8 Consolidated Statement of Profits of Sanyuan Foods in 2010
Table 4-9 Output of Main Products of Sanyuan Foods, 2009-2010
Table 4-10 Registration Reference on Yili Group
Table 4-11 Top 10 Leading Shareholders & Stock Distribution of Yili Group
Table 4-12 Output of Main Products of Yili Group, 2009-2010
Table 4-13 Consolidated statement of profits of Yili Group in 2010
Table 4-14 Registration Reference on Mengniu Dairy (Group)
Figure 4-3 Share Equity Structure of Mengniu Dairy
Table 4-15 Total Profit of Mengniu, 2010
Table 4-16 Output of Main Products of Mengniu Dairy, 2009-2010
Table 4-17 Output of Main Products of Qishi Dairy, 2009-2010
Table 4-17 Registeration Reference of BSI (Tianjin) Foods Co., Ltd.
Table 4-18 Shareholder and share Rate of BSI (Tianjin) Foods Co., Ltd.
Table 4-18 Financial Situation of BSI (Tianjin) Foods Co., Ltd., 2008-2010


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