China Biscuit Market Overview 2009-2010_The Guidance For Selling Biscuit In China

Date: November 22, 2009
Pages: 111
Price:
US$ 650.00
Publisher: Beijing Zeefer Consulting Ltd.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C1286AE5AB9EN
Leaflet:

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China Biscuit Market Overview 2009-2010_The Guidance For Selling Biscuit In China
Brief Introduction

This report presents a full view of China’s biscuit market, provides analysis and suggestions on how to entering this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer’s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China; provides full forecast to 2010 and key statistical data.

What will you get from this report?

· To understand current and future development condition of the biscuit market in China;
· To find the characteristics of the consumer and their preference;
· To understand the market competitive situation;
· To catch the entry opportunities from the multiple aspects of biscuit market;
· To know the market size and entry barriers;
· To obtain objective and reasonable advice to help you make marketing strategy.

For convenience of readers, we use a form of illustration plus text analysis and presentation to visually present with a snapshot of the Chinese market conditions as well as guidance for entry. Based on the selection of abundant detailed and reliable information and materials, the report presents an overview of the biscuit market with in-depth strategic and quantitative analysis on the feasibilities of entry into the Chinese market in terms of the industrial environments, market size, consumption demand, product and technical standards as well as the supervision requirements, the marketing channels, competitive conditions, and the marketing prospects…

Scope of this report

· Market analysis: product definition, industrial environment, market scale, running status, consumptive characters and consumption trend;
· Foreign structure: import /export situation in recent 5 years, import /export amount, origins, destination, trade mode;
· Market entry analysis: market competitive status, major player, sales channel, tax burden, import flow, inspection procedure, related inspection basis and indicators, related standard, related supervision institute;
· Necessary resource for foreign companies in China: related industrial association, importer’s list, and related exhibition.

Why we write this report?

China’s economy has achieved a stable development in the recent years, even under the global economy depressed. At present, China has already become one of the potential consumption markets for the biscuit manufacturer. However, foreign enterprises often find it is difficult to formulate their entry strategy in Chinese biscuit markets based on their past experiences in the face of special local market environment. In addition, Chinese government has been consciously guiding the transformation of China from the “world production center” into a combination of “production center” and “demand center”. Thus, to learn about the actual local market environment in China, has become a compulsory course for enterprises to exploit the biscuit market in China.
PART 1 MARKET ANALYSIS

CHAPTER 1 PRODUCT DEFINITION

1.1 Product definition
1.2 The classification of products

CHAPTER 2 INTRODUCTION TO THE DOMESTIC INDUSTRIAL ENVIRONMENT

2.1 China’s economy: basic facts
2.2 Introduction to the current domestic macroeconomic environment
2.3 Related policies, laws and regulations
  2.3.1 Related policies
  2.3.2 Related laws and regulations
2.4 External cooperation agreement
  2.4.1 China-Singapore Free Trade Agreement between China and Singapore
  2.4.2 Free Trade Agreement signed between China and New Zealand
  2.4.3 Goods Trade Agreement of Sino-ASEAN
  2.4.4 The China mainland signed closer economic partnership arrangement (CEPA) with Hong Kong and Macao respectively
  2.4.5 Asia-Pacific Trade Agreement

CHAPTER 3 THE CURRENT SITUATION OF PRODUCTS MARKET

3.1 Analysis on market scale
3.2 Operation state of industry
3.3 Analysis on the upstream and downstream industrial chains
  3.3.1 Analysis on upstream industrial chain
  3.3.2 Analysis on downstream industrial chain

CHAPTER 4 Analysis ON THE CONSUMPTION TREND OF BISCUIT PRODUCTS

4.1 Analysis on the consumptive features of the product
4.2 Analysis on consumption trend of product

PART 2 FOREIGN TRADE STRUCTURE

CHAPTER 5 ANALYSIS ON THE IMPORT SITUATION OF BISCUIT PRODUCTS

5.1 Analysis on the import change of China’s biscuit products
5.2 The main source areas of China’s imported biscuit products
5.3 The domestic target areas of imported biscuit products in China

CHAPTER 6 ANALYSIS ON THE EXPORT CHANGE OF BISCUIT PRODUCTS

6.1 The changes and reasons for biscuit products exports in recent years
6.2 The main target areas of China’s exported biscuit products
6.3 The main source areas of China’s exported biscuit products

PART 3 MARKET ENTRY Analysis

CHAPTER 7 TAX BURDEN SITUATION OF THE IMPORTED PRODUCTS

7.1 Import tariff
7.2 Value-added tax
7.3 Consumption tax

CHAPTER 8 IMPORT FLOW OF BISCUIT PRODUCTS

8.1 Flow chart of import biscuit products
8.2 Introduction to the flow chart of import biscuit products

CHAPTER 9 INSPECTION, QUARANTINE AND STANDARDS SYSTEM

9.1 Procedures of import biscuit products inspection and quarantine
9.2 Main detection foundation and measurement indexes
9.3 Related standards of biscuit products
9.4 Main regulators

CHAPTER 10 DOMESTIC BISCUIT PRODUCTS MARKET COMPETITION STRUCTURE

10.1 Analysis on concentration ratio of sales income of each enterprises
10.2 Analysis on the concentration ratio of sales income in each area
10.3 The position of import biscuit products in domestic market
10.4 Introduction to top ten enterprises in the sales income rank of China’s biscuit industry
  10.4.1 Kraft foods (China) co., ltd
  10.4.2 LIWAYWAY (CHINA) CO., ltd
  10.4.3 Tingyi (cayman islands) holding co., LTD
  10.4.4 Fujian dali foods group Co., ltd
  10.4.5 Shanghai ezaki glico foods co., LTD
  10.4.6 Fujian fuma food group co., ltd
  10.4.7 Lotte (China) food co., ltd
  10.4.8 Guangdong jiashili foods group co., ltd
  10.4.9 Qingdao foods co., ltd
  10.4.10 Anyang jianfeng food co., ltd
10.5 National Distribution Map Of Considerable-Sized Enterprises

CHAPTER 11 MARKETING CHANNEL OF BISCUIT PRODUCTS

11.1 Marketing channel of biscuit products overview
11.2 Diagrammatic presentation of main biscuit products marketing channels
11.3 Analysis on main biscuit products marketing channels

CHAPTER 12 ANALYSIS ON ENTERING MARKET

12.1 Analysis on China market entry opportunity
12.2 Chinese market access non-tariff barrier analysis
12.3 Main conclusion and suggestion

PART 4 NECESSARY RESOURCE FOR FOREIGN COMPANIES IN CHINA

CHAPTER 13 MAIN IMPORTERS

CHAPTER 14 ASSOCIATION

14.1 China association of bakery & confectionery industry
14.2 The bread and cake committee of China national food industry association

CHAPTER 15 MAIN EXHIBITIONS

15.1 International exhibition for the sweet & confectionery, bakery, snack food and ice cream industry
15.2 China food exposition 2009
15.3 China international bakery exhibition
15.4 China bakery exhibition

TABLE CONTENT

Table 1 The Sorts of Biscuit Products
Table 2 China’s Macro-Economy Index from Jan. to Jun. in 2009
Table 3 The Same Period Comparison of Main Economic Indicators of Biscuit and Other Bakery Food Manufacturing from January to November in 2006 to 2008
Table 4 The Operational States of the Considerable-Sized Enterprises With Different Ownerships in Biscuit and Other Bakery Food Manufacturing from January to November in 2008
Table 5 The Import Volume and Growth Rate of China’s Imported Biscuit Products from 2004 to 2008 (Unit: Kg)
Table 6 The Import Value and Growth Rate of China’s Imported Biscuit Products from 2004 to 2008 (Unit: Usd)
Table 7 The Import Volume and Proportion of Each Subdivided Products of China’s Imported Biscuit in 2008
Table 8 The Top Source Areas by Volume of China’s Imported Biscuit Products from 2004 to 2008 (Unit: Kg)
Table 9 The Top Source Areas by Value of China’s Imported Biscuit Products from 2004 to 2008 (Unit: Usd)
Table 10 The Main Target Quantity Areas and Annual Growth Rates of Imported Biscuit Products in China from 2004 to 2008 (Unit: Kg)
Table 11 The Target Value Areas and Annual Growth Rates of Imported Biscuit Products in China from 2004 to 2008 (Unit: Usd)
Table 12 Export Volume and Growth Rate of China’s Exported Biscuit Products from 2004 to 2008 (Unit: Kg)
Table 13 Export Value and Growth Rate of China’s Exported Biscuit Products from 2004 to 2008 (Unit: Usd)
Table 14 Rank of the Main Target Areas of China’s Exported Biscuit Products in 2008
Table 15 The Top Ten Target Areas and Annual Growth Rates of China’s Exported Biscuit Products by Volume from 2004 to 2008 (Unit: Kg)
Table 16 The Target Areas and Annual Growth Rates of China’s Exported Biscuit Products by Value from 2004 to 2008 (Unit: Usd)
Table 17 The Rank of Volume and Value of Main Source Areas of China’s Exported Biscuit Products in 2008
Table 18 The Top Ten Source Areas by Volume of China’s Exported Biscuit Products and Growth Rate from 2004 to 2008 (Unit: Kg)
Table 19 The Top Ten Source Areas by Value of China’s Exported Biscuit Products and Growth Rate from 2004 to 2008 (Unit: Usd)
Table 20 The Tariff of Biscuit Products
Table 21 The Physical and Chemical Indexes of Biscuit Products
Table 22 Measuring Unit of Net Content of Prepackaged Biscuit Products
Table 23 The Smallest Height of Net Content Figure of Prepackaged Biscuit Products
Table 24 Related Physical-Chemical Indexes of Biscuit Products Packaging Paper
Table 25 Related Microorganism Indexes of Biscuit Product Packaging Paper
Table 26 Related Mandatory National Standards and Recommendatory National Standards of Biscuit Products
Table 27 Economic Operation Conditions of Considerable-Sized Enterprises in China Biscuit and Other Bakery Food Manufacturing of Main Regions from January to November in 2008 (Unit: Rmb Thousand Yuan)
Table 28 List of Enterprise Number of Domestic Various Regions Biscuit and Other Bakery Food Manufacturing Considerable-Sized from January to November in 2008

FIGURE CONTENT

Figure 1 The Comparison Between the Operational States of Considerable-Sized Enterprises of Biscuit and Other Bakery Food Manufacturing Industry from January to November in 2006 to 2008 (Unit: Number / 100 Million Yuan)
Figure 2 The Comparison Between the Indexes of Economic Benefits of Considerable-Sized Enterprises of the Biscuit and Other Bakery Food Manufacturing Industries from January to November in 2006 to 2008 (Unit: Number/ 100 Million Yuan)
Figure 3 The Comparison of the Operational States Among the Enterprises of All the Ownerships in Biscuit and Other Bakery Food Manufacturing Industry from January to November in 2008
Figure 4 Quantity Changes of China’s Imported Biscuit Products from 2004 to 2008 (Unit: Kg)
Figure 5 Value Changes of China’s Imported Biscuit Products from 2004 to 2008 (Unit: Usd)
Figure 6 Import Proportion of All Subdivided Types of Biscuit Products in 2008 (Calculated by Import Volume)
Figure 7 Top Ten Producing Areas of Biscuit Products Imported Into China in 2008 by Import Volume
Figure 8 Top Ten Producing Areas of Biscuit Products Imported Into China in 2008 by Import Value
Figure 9 The Change Trend of the Main Source Areas by Volume of Biscuit Products Imported Into China in Past Years (Unit:%)
Figure 10 The Change Trend of the Main Source Areas by Value of Biscuit Products Imported Into China in Past Years (Unit:%)
Figure 11 The Top Ten Areas Importing Biscuit Products of China in 2008
Figure 12 The Change Trend of the Import Volume of the Main Domestic Areas Importing Biscuit Products in These Years (Unit: %)
Figure 13 The Top Ten Areas of the China’s Imported Biscuit Products by Value in 2008
Figure 14 The Change Trend of Import Value in the Main Biscuit Products Importing Areas from 2004 to 2008 in China (Unit: %)
Figure 15 The Change of Export Volume and Growth Rate of China’s Exported Biscuit Products from 2004 to 2008 (Unit: Kg)
Figure 16 The Change of Export Value and Growth Rate of China’s Exported Biscuit Products from 2004 to 2008 (Unit: Usd)
Figure 17 Top Ten Target Areas of Biscuit Products Exported from China in 2008 by Export Volume
Figure 18 Top Ten Target Areas of Biscuit Products Exported from China in 2008 by Export Value
Figure 19 The Main Source Areas of China’s Exported Biscuit Products in 2008 (Unit: Kg, Usd)
Figure 20 The Flow Chart of Import Biscuit Products
Figure 21 In 2008, the Proportion of Sales Amount of Ten Main Enterprises of Biscuit and Other Bakery Product Manufactures to the Sales of All Considerable-Sized Enterprises in This Industry in China.
Figure 22 Proportion of Sales of Top Ten Regions to the Gross Sales of Whole National Considerable-Sized Enterprises in 2008
Figure 23 National Distribution Map of Considerable-Sized Enterprises of Biscuit and Other Bakery Foods Manufacturing in China
Figure 24 Diagrammatic Presentations of Main Biscuit Products Marketing Channels
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