Cheese in Morocco

August 2024 | 21 pages | ID: C536FCB1F0EEN
Euromonitor International Ltd

Abstracts

The retail cheese market in Morocco remains dominated by spreadable varieties, which have seen extensive promotional offers in modern retail channels. Fromageries Bel SA, for example, offered a16-portion pack with the purchase of two 24-portion packs of its La Vache Qui Rit brand and a free 8-portion pack with the purchase of two 16-portion versions. Similarly, Copag provided a free 16-portion pack with the purchase of two 24-portion packs of its Perly brand, while Copralim offered a free 8-port...

Euromonitor International's Cheese in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hard Cheese, Processed Cheese excl Spreadable, Soft Cheese, Spreadable Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cheese market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Cheese in Morocco
Euromonitor International
August 2024
List Of Contents And Tables
CHEESE IN MOROCCO
KEY DATA FINDINGS

2024 DEVELOPMENTS

Spreadable cheese sees consumers gravitate towards more affordable options
Soft cheese sees increasing competition
Players innovate with healthier options
PROSPECTS AND OPPORTUNITIES
Slow growth for cheese, as consumers remain price sensitive
Promising outlook for spreadable options
Soft cheese will benefit from ongoing popularity of Jben and increasing interest in Western cuisine
CATEGORY DATA
Table 1 Sales of Cheese by Category: Volume 2019-2024
Table 2 Sales of Cheese by Category: Value 2019-2024
Table 3 Sales of Cheese by Category: % Volume Growth 2019-2024
Table 4 Sales of Cheese by Category: % Value Growth 2019-2024
Table 5 Sales of Spreadable Cheese by Type: % Value 2019-2024
Table 6 Sales of Soft Cheese by Type: % Value 2019-2024
Table 7 Sales of Hard Cheese by Type: % Value 2019-2024
Table 8 NBO Company Shares of Cheese: % Value 2020-2024
Table 9 LBN Brand Shares of Cheese: % Value 2021-2024
Table 10 Distribution of Cheese by Format: % Value 2019-2024
Table 11 Forecast Sales of Cheese by Category: Volume 2024-2029
Table 12 Forecast Sales of Cheese by Category: Value 2024-2029
Table 13 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
Table 14 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 15 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 16 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 18 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 19 Penetration of Private Label by Category: % Value 2019-2024
Table 20 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 21 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 22 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources