Cereal Products: Market Research Report

December 2011 | 118 pages | ID: CDFBBE172A0EN
Global Industry Analysts, Inc

Abstracts

The global outlook series on Cereal Products provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

The report offers an aerial view of the global industry, consumption/ production scenario and competition.

Market trends, drivers, challenges.

Market discussions in the report are punctuated with fact-rich market data tables.

Regional markets elaborated upon include The United States, Canada, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (including Japan) and Rest of World.

The report also offers insights into recent noteworthy corporate developments such as mergers, acquisitions, and other industry activities.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 122 companies worldwide.

Contents

1.INDUSTRY OVERVIEW

Cereal Products Market - Primary Growth Drivers

Table 1. World Market for Cereal Products (2011): Percentage Breakdown of Value Sales by Product Type – Ready-to-eat Cereals, Cereal Bars, and Hot Cereals

Developed Markets Dominate
Breakfast Cereals – A Market With Huge Growth Potential
Focus Shifts to Developing Countries
Maturing Cereal Products Market Struggles for Survival in Developed Countries
Manufacturers Adopt Product Reformulation Strategy for Health Conscious Consumers
Unique and Differentiated Product Offering to Fight Competition

2.COMPETITIVE LANDSCAPE

Cereal Products – A Highly Competitive Marketplace
Kellogg’s – The Clear Leader in Global Market

Table 2. Leading Manufacturers in the Global Breakfast Cereals Market ( 2010) Percentage Breakdown of Value Sales for Kellogg’s, General Mills, Kraft (Post), Quaker Oats, Malt-O-Meal, Private Labels and Others

Table 3. World Market for Cereal Products (2010): Percentage Breakdown of Dollar Sales by Leading Cereal Brands

Table 4. World Market For Hot Cereal/Oats Products (2010) –Top 10 Brands Ranked by Value Sales (In US$ Million)

Table 5. Global Market for Infant Cereal (2010) – Percentage Share Breakdown of Sales by Leading Producers- Nestle, Danone, Heinz, Hero and Others

Players Adopt Newer Strategies to Remain Competitive

3.TRENDS & ISSUES

Organics Take the Center Stage
Reduced Production Levels Leads to Market Volatility
Marketing – A Key Factor for Success
Companies Shift Gear to Promote Cereal Products for Women

Table 6. World Market for Women’s Food Products (2011): Percentage Value Share by Product Type – Cereal Products, Beverages, Bars, Dairy Products, Snacks, and Others

Growing Popularity of Cereal Bars
Factors Affecting Consumer Purchasing Behavior
Rising Costs of Food and Energy Squeeze Profit Margins
Retail Growth at Convenience Stores and Supermarkets

Table 7. World Cereal Products Market (2010): Percentage Share Breakdown of Sales by Retail Channel – Supermarkets, Hypermarkets, Food Shops, and Others

Farmers Continue to Enhance Market Presence

4.CEREAL PRODUCTION AND CONSUMPTION SCENARIO

Global Market Outlook for Breakfast Cereals

Table 8. World Current and Future Analysis for Breakfast Cereals by Geographic Region – US, Canada, Europe, Asia-Pacific (Including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2010 through 2015

Table 9. World 5-Year Perspective for Breakfast Cereals Market by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Europe, Asia-Pacific (Including Japan) and Rest of World Markets for Years 2011 & 2015

Worldwide Cereal Production Pattern

Table 10. World Volume Production of Cereals by Country/Region – Percentage Breakdown for Asia-Pacific, US, Canada, Europe, Latin America, Canada, Japan and Other for Years 2009 and 2010 (In Million tons)

Table 11. World Cereal Production by Type – Coarse Grains, Wheat, and Rice for Years 2009 & 2010 (In Million Tons)

Decreasing Production Hits Inventories
Recoil in Cereal Production Forecast for 2011
Signs of Self-sufficiency in the Cereals Market
Increasing Consumption of Cereals

Table 12. World Cereal Consumption by Country/Region – Percentage Breakdown of Share for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World for the Years 2009 & 2010 (In Million tons)

Table 13. World Cereal Consumption by Type – Coarse Grains, Wheat, and Rice for the Years 2008, 2009 &2010 (In Million tons)

Inflation in Cereal Prices – A Cause for Concern
Factors Affecting Inflation of Cereal Product Prices
Cereal Prices Forecast to Recover in 2011
Long Term Projections for Cereal Production
Potential Uses of Cereals

5.PRODUCT OVERVIEW

Cereals – An Introduction
Type of Grains
Nutritional Value
Types of Cereal Products
Hot Cereals
Background
Whole Grain and Refined Cereals
Nutritional Content of Whole Grain Cereals
Phytochemicals in Wholegrain Cereals

6.MERGERS & ACQUISITIONS

7.OTHER STRATEGIC CORPORATE DEVELOPMENTS

8.PRODUCT INNOVATIONS/ INTRODUCTIONS

A REGIONAL MARKET PERSPECTIVE

1.THE UNITED STATES

Rapid Growth in Cereal Products Market

Table 14. North American Food Market (2010) – Percentage Share Breakdown of Sales by Leading Food Types

Table 15. Leading Cereal Products in the US (2010) (In Terms of Dollar Sales)

Table 16. Leading Cereal Products in the US (2010) (In Terms of Number of Products)

Historic Review
Demand for Breakfast Cereals Continues to Grow

Table 17. US Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

Ready-to-Eat Breakfast Cereals – A Major Segment
Inflation Affects Sales of Cereal Products
Competitive Landscape

Table 18. US Market for Cereal Products (2010): Breakdown of Percentage Share Percentage Share Breakdown by Leading Company – Kellogg’s, General Mills, Quaker, Ralcorp (Post Foods), Private Label and Others (In Value Terms)

Leading Cereal Brands in the US by Producer for the Year 2008
New Product Offerings by Manufacturer in 2008
Kellogg’s Holds a Major Share of US Cereal Products Market
Private Labels Strategize to Capture a Pie of Cereals Market

Table 19. US Cereal Products Market (2010): Percentage Value Share of Private Labels by Product Segment

Stiff Competition Forces Companies to Devise New Strategies
Market Trends
Declining Economy Affects Cereals and Snack Bars Market
Organic and Functional Cereals Grow in Popularity
Rising Demand for Healthier, High-Fiber Cereals
Wholegrain Products on a Growth Spree
Children – A Lucrative Target Market for Manufacturers
Cereal Bars – A Growing Segment

Table 20. US Market for Cereal Bars (2010): Percentage Share Breakdown of Value Sales by Product Type – Granola Bars and Breakfast Bars

Table 21. US Market for Cereal Bar (2010) - Percentage Share Breakdown of Sales by Leading Brands

Rising Popularity of Snack Bars

Table 22. US Cereal/Snack/Energy Bar Market (2010)-Percentage Share Breakdown of Share of New Product Launches By Claims-Kosher, All-Natural, Organic, Low-/No-/Reduced-trans fat, High protein, Low-/No-/Reduced-sugar, No additives/ Preservatives, Vitamin-/Mineral-fortified, Low-/No-/Reduced-fat, Low-/No-/ Reduced-carb and Others

Rising Demand for Products Containing Omega-3 Fatty Acids
Competitive Landscape
General Mills Plans to Capture the Sales Potential in International Markets
Advertising – A Critical Promotional Activity

Table 23. US Ad Spending (2010): Percentage Share Breakdown by Leading Company – Kellogg’s, General Mills, PepsiCo, Kraft Foods, and Others

Supermarkets Garner Majority of the Cereal Products Sales in the US

Table 24. US Breakfast Cereal Market (2010)-Percentage Breakdown of Share Based on Distribution Channel Types-Supermarkets/Hypermarkets, Independent Retailers, Specialist Retailers and Others

Market Share of Leading Manufacturers/Brands in Select Product Segments
Breakfast/Cereal/Snack Bar

Table 25. US Market for Breakfast/Cereal/ Snack Bar (2010): Percentage Share Breakdown of Value Sales by Leading Brands (52 Weeks Ending on May 16, 2010)

Cold Cereals

Table 26. US Market for Ready-to-eat (Cold) Cereal Products Market (2009) - Percentage Share Breakdown of Sales by Leading Companies

Hot Cereals

Table 27. US Market for Hot Cereals (2010): Percentage Value Share Breakdown by Company – PepsiCo, Private Labels, B&G Foods, Malt-O-Meal Co, and Others

2.CANADA

Table 28. Canada Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales in US$ Million for Years 2010 through 2015

Trade Statistics

Table 29. Canadian Cereal Exports (2010): Breakdown by Leading Destination Countries – US, Japan, UK, Spain, Korea, Australia, Russia and India (Exports in ‘000 Canadian Dollars)

Table 30. Canadian Cereal Imports (2010) -Breakdown by Leading Countries-US, India, Italy, Mexico, China, Germany, Australia, UK, France, South Korea, Brazil, Japan, Spain, Russia and Ireland (Imports in ‘000 Canadian Dollars).

3.EUROPE

An Overview

Table 31. European Cereal Products Market (2010): Percentage Breakdown by Factors Influencing Cereal Consumption

Health Concerns Drive Demand for Cereal Products
Fluctuating Growth Across European Markets for Breakfast Cereals

Table 32. European Current and Future Analysis for Breakfast Cereals by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Res of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2010 through 2015

Table 33. Europe 5-Year Perspective for Breakfast Cereals by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Res of Europe Markets for Years 2011 & 2015

Introduction of Healthier Alternatives to Affect Growth of Cereal Bars
Increase in Expenditure on Breakfast Cereals in Europe

Table 34. European Breakfast Cereals Market (2010): Per Capita Expenditure on Breakfast Cereals by Leading Country - UK, France, Germany, Italy and Spain (In Pounds)

Players Strategizing to Exploit Growth Opportunity
Hot Cereals Market Experiences a Slowdown

3A.FRANCE

Outlook

Table 35. French Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3B.GERMANY

Outlook

Table 36. German Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3C.ITALY

Outlook

Table 37. Italian Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3D.THE UNITED KINGDOM

Cereal Products Market

Table 38. UK Cereal Products Market (2010): Percentage Share Breakdown of Value Sales by Product Type – Ready-to-eat Cereals, Cereal Bars, Instant Porridge, Porridge Oats, and Toaster Pastries

Market Offers Bright Future Prospects
Nutritional Labeling
Growing Demand for Cereal Products with Provenance Labeling
Competitive Scenario
A Consolidated Market

Table 39. UK Market for Cereal Products (2010): Percentage Share Breakdown of Sales by Leading Brands

Trade Statistics

Table 40. UK Cereals and Bakery Products Exports (2008-2010) - Breakdown by Year- in Millions of Pound

Table 41. UK Breakfast Cereal Exports (2008-2010) - Breakdown by Year - in Million Pounds

Retail Market Scenario

Table 42. UK Retail Market for Cereal Products (2010): Percentage Value Share Breakdown by Retailer – Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Co-op, Somerfield, and Others

British Consumers - Largest Spenders on Breakfast Cereal in Europe

Table 43. UK Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

Breakfast Cereals Address Health Concerns
Growth Inhibitors
Sales of Hot Cereals Increase
Organic – The New Buzz
Demand for Wholegrain Boost Cereal Market
Muesli Drives Growth
New Products to Drive Cereal Products Market

3E.SPAIN

Outlook

Table 44. Spanish Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3F.RUSSIA

Tracking Cereal Production in Russia
Low population and Substitute Products Bring Down Macaroni Demand in Russia
Breakfast Cereal Market Outlook

Table 45. Russia Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3G.REST OF EUROPE

Healthy Cereal Products Gaining Popularity in the Netherlands
Inflation in Food Prices in Armenia
Rising Demand for Breakfast Cereals

Table 46. Rest of Europe Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

4.ASIA-PACIFIC

Westernization and Disposable Income to Drive Growth

Table 47. Asia-Pacific Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

4A.JAPAN

Convenient and Health Breakfast Options to Gain Importance
Energy and Nutrition Bars – Marching Ahead at a Rapid a Pace

4B.CHINA

Cereal Products in China
Changing Consumer Food Habits
Ready-to-eat Category Continues to be the Most Popular in Breakfast Cereal Market

4C.INDIA

Cereal – Production & Consumption
India Records Increase in Crop Production
Breakfast Cereals Market Continues to Expand
Market Potential Attracting Global Majors
Demand for Wholemeal Bread Rising

4D.INDONESIA

Market Overview

4E.THE PHILIPPINES

A Glance at Imports and Exports

Table 48. Philippines Imports of Cereals (2010): Percentage Value Share Breakdown by Country – Thailand, US, Malaysia, South Korea, Hong Kong, and Others

Table 49. Philippines Exports of Cereals (2010): Percentage Value Share Breakdown by Country – Malaysia, Indonesia, Australia, Thailand, New Zealand, Taiwan, and Others

Breakfast Cereals
Cold Cereals - Current and Future Prospects
Competitive Landscape

Table 50. Philippines Cold Cereal Market (2010): Percentage Breakdown of Value Sales by Company – Nestle, Kellogg’s, Liwayway, and Others

4F.VIETNAM

Cereal Products Export Scenario in Vietnam

Table 51. Vietnam Confectionery and Cereal Products Market (2010): Breakdown of Value Exports by Leading Destination Countries-Cambodia, China, US, Hong Kong, UAE, Taiwan, Thailand, Singapore, Czech Republic and Others

Table 52. Vietnam Confectionery and Cereal Products Market (2010): Percentage Breakdown of Exports by Leading Destination Countries-Cambodia, China, US, UAE, Hong Kong, Taiwan, Thailand, Czech Republic, Singapore and Others

5.LATIN AMERICA

Growing Demand for Breakfast Cereal Products

Table 53. Breakfast Cereal Market in Latin America (2010): Percentage Breakdown of Value Sales by Country – Mexico, Brazil, Venezuela, and Others

High Prices Limit Cereal Consumption
Manufacturers Target Children
Convenience Stores and Hypermarkets Drive Growth

6.REST OF WORLD

6A.THE MIDDLE-EAST

Table 54. Middle-East Cereal Consumption by Countries/Regions (2011) – Breakdown by Volume in ‘000 Tons

Saudi Arabia

Table 55. Saudi Arabia Annual Cereal Consumption (2007-2010) – Breakdown by Value in US$ Million

6B.SOUTH AFRICA

Bakery and Cereal Products Market

Table 56. Rest of World Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

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