Canned/Preserved Food in Morocco

October 2014 | 61 pages | ID: C489F3E1270EN
Euromonitor International Ltd

Abstracts

Canned/preserved food in Morocco is still considered a category comprised mainly of basic staple items by Moroccan consumers, which is one of the major reasons for the strong sales and rising popularity of the category. In Morocco, many canned/preserved food products are often considered to be full meals as it is easy and quick to prepare. The high number of products offered in the category, especially in canned/preserved fish/seafood and canned/preserved meat and meat products means that...

Euromonitor International's Canned/Preserved Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Canned/Preserved Beans, Canned/Preserved Fish/Seafood, Canned/Preserved Fruit, Canned/Preserved Meat and Meat Products, Canned/Preserved Pasta, Canned/Preserved Ready Meals, Canned/Preserved Soup, Canned/Preserved Tomatoes, Canned/Preserved Vegetables, Other Canned/Preserved Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Canned/Preserved Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Canned/Preserved Food by Category: Volume 2009-2014
  Table 2 Sales of Canned/Preserved Food by Category: Value 2009-2014
  Table 3 Sales of Canned/Preserved Food by Category: % Volume Growth 2009-2014
  Table 4 Sales of Canned/Preserved Food by Category: % Value Growth 2009-2014
  Table 5 NBO Company Shares of Canned/Preserved Food: % Value 2010-2014
  Table 6 LBN Brand Shares of Canned/Preserved Food: % Value 2011-2014
  Table 7 Distribution of Canned/Preserved Food by Format: % Value 2009-2014
  Table 8 Forecast Sales of Canned/Preserved Food by Category: Volume 2014-2019
  Table 9 Forecast Sales of Canned/Preserved Food by Category: Value 2014-2019
  Table 10 Forecast Sales of Canned/Preserved Food by Category: % Volume Growth 2014-2019
  Table 11 Forecast Sales of Canned/Preserved Food by Category: % Value Growth 2014-2019
Belma SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Belma SA: Key Facts
Summary 2 Belma SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Belma SA: Competitive Position 2014
Groupe Label Vie in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 4 Label'Vie Group: Key Facts
Summary 5 Groupe Label Vie: Operational Indicators, the table below indicates only sales of Groupe Label Vie in packaged food.
Company Background
Internet Strategy
Private Label
Summary 6 Groupe Label Vie: Private Label Portfolio
Competitive Positioning
Summary 7 Groupe Label Vie: Competitive Position 2013
Jessy Diffusion SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 8 Jessy Diffusion: Key Facts
Summary 9 Jessy Diffusion: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Jessy diffusion: Competitive Position 2014
Moroccan Food Processing in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 11 Moroccan Food Processing: Key Facts
Summary 12 Moroccan Food Processing: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Moroccan Food Processing: Competitive Position 2014
Palmeraies Koutoubia SA (sapak SA) in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 14 Palmeraies Koutoubia SA (Sapak SA): Key Facts
Summary 15 Palmeraies Koutoubia SA (Sapak SA): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Palmeraies Koutoubia SA (Sapak SA) Competitive Position 2014
Executive Summary
Healthy Growth in Packaged Food Is Maintained by Growing Household Demand
Product Diversification and Discounts Increase Consumers' Spending in 2014
Domestic Players Still Outperform International Players in 2014
Small Grocery Retailers Are Most Frequented by Moroccans in 2014
Healthy Performance Is Expected Over the Forecast Period 2014-2019 in Morocco
Key Trends and Developments
Consumers' Lifestyles in Morocco Are Changing, With A General Shift in Food Consumption From Unpackaged To Packaged Food
the Health and Wellness Trend Attracts Moroccan Consumers To Packaged Food
Domestic Vs Multinational Manufacturers in Morocco
Retailing in Morocco
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
  Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  Table 47 Sales of Packaged Food by Category: Value 2009-2014
  Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  Table 53 Penetration of Private Label by Category: % Value 2009-2014
  Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 17 Research Sources