Breakfast Cereals in the US

Date: February 28, 2017
Pages: 40
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BA7F9F96571EN
Leaflet:

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Led by millennials, time-pressed consumers continued to turn away from traditional sit-down breakfast options during 2016 in favour of portable snacks that are more conducive to eating while on the go. Sometimes called the “snackification” of US food, several smaller but rapidly-growing categories are emerging to challenge breakfast cereals for share of the breakfast meal occasion. Products, such as snack bars, Greek yoghurt and even biscuits (ie Belvita), offer a high-protein, energising...

Euromonitor International's Breakfast Cereals in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
  Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
  Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
  Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
  Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
  Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
  Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
  Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
  Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
  Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
General Mills Inc in Packaged Food (usa)
Strategic Direction
Key Facts
  Summary 1 General Mills Inc: Key Facts
  Summary 2 General Mills Inc: Operational Indicators
Competitive Positioning
  Summary 3 General Mills Inc: Competitive Position 2016
Executive Summary
Packaged Foods Records Steady Growth in 2016
American Consumers Take Health Into Their Own Hands
Ongoing Trend Away From 'big Food'
Wider Distribution Landscape for Packaged Foods
Packaged Food Is Expected To See Modest Growth in the Coming Years
Key Trends and Developments
Technology and Innovation Drive the Market for Animal Product Substitutes
Concept of 'healthy' Changing for Many Americans
Americans Spend More, But Cautiously, Thanks To Ongoing Economic Improvement
Demand for Convenience Continues To Dictate Growth
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2011-2016
  Table 17 Sales of Packaged Food by Category: Value 2011-2016
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
  Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
  Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
  Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
  Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
  Table 23 Penetration of Private Label by Category: % Value 2011-2016
  Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
  Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
  Summary 4 Research Sources
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