Breakfast Cereals in Romania

Date: November 23, 2017
Pages: 32
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BC389E7898BEN
Leaflet:

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With unprecedented growth in private sector salaries in 2016 and 2017, and increases in public wages and pensions, breakfast cereals enjoyed a windfall in 2016 and 2017. Consumers did not just buy more, but also better, with trading up a dominant trend across categories, and more new launches positioned as wholegrain, gluten-free or high in fibre. Price sensitivity remained high but became less relevant.

Euromonitor International's Breakfast Cereals in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
  Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
  Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
  Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
  Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
  Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
  Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
  Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Mega Image SRL in Packaged Food (romania)
Strategic Direction
Key Facts
  Summary 1 Mega Image SRL: Key Facts
  Summary 2 Mega Image SRL: Operational Indicators
Internet Strategy
Private Label
  Summary 3 Mega Image SRL: Private Label Portfolio
Competitive Positioning
  Summary 4 Mega Image SRL (Ahold Delhaize): Competitive Position 2017
Executive Summary
Packaged Food Sales: Carry on Growing
Salary Growth: When More Is Merrier
Market Concentration: Many United Into One
Retailing: More Modern
Future Growth: Steady As You Go
Key Trends and Developments
Convenience: It Is Easier
Health and Wellness: Get It, It Is Good for You
Modern Retailers: If You Build It, They Will Come
Up-trading: More Money, Better Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  Table 17 Sales of Packaged Food by Category: Value 2012-2017
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 23 Penetration of Private Label by Category: % Value 2012-2017
  Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
  Summary 5 Research Sources












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