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Breakfast Cereals in Japan

November 2023 | 21 pages | ID: B8C598B9A75EN
Euromonitor International Ltd

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Breakfast cereals in Japan is set to suffer a significant retail volume decline in 2023, due to the normalisation of sales from the strong growth seen during COVID-19 in 2020. Breakfast cereals, which had been suffering from a declining trend from 2017, due to a fair degree of maturity, successfully reversed the downwards trend in 2020, thanks to stockpiling and home seclusion driven by COVID-19, with growth continuing in 2021. However, after the government’s lifting of the quasi-state of emerge...

Euromonitor International's Breakfast Cereals in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Breakfast Cereals in Japan
Euromonitor International
November 2023
List Of Contents And Tables
BREAKFAST CEREALS IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Volume consumption of breakfast cereals decreases due to normalising sales and price increases
Hot cereals turns to decline due to active product launches in other categories
Calbee Inc maintains its lead, Kellogg (Japan) KK holds second position
PROSPECTS AND OPPORTUNITIES
Hot cereals set to contribute to growth in breakfast cereals
Product innovations with a focus on health likely to continue to be seen
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 2 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 7 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
STAPLE FOODS IN JAPAN
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2018-2023
Table 13 Sales of Staple Foods by Category: Value 2018-2023
Table 14 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 15 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 17 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 18 Penetration of Private Label by Category: % Value 2018-2023
Table 19 Distribution of Staple Foods by Format: % Value 2018-2023
Table 20 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 21 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources


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