Breakfast Cereals in Greece

Date: November 15, 2017
Pages: 35
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B4C8C372CAEEN
Leaflet:

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A key obstacle to the performance of breakfast cereals in Greece is the lack of a strong breakfast culture, with lunch and dinner being the main meals for most Greeks. In this context, all breakfast products underperform. A growing proportion of Greeks are realising the significance of breakfast for balanced nutrition; however, this only marginally benefits sales of cereals, as this is not an established product category in Greece in comparison to other Western European countries, while most Gre...

Euromonitor International's Breakfast Cereals in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
  Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
  Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
  Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
  Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
  Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
  Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
  Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Alfa-beta Vassilopoulos SA in Packaged Food (greece)
Strategic Direction
Internet Strategy
  Summary 1 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 2 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
  Summary 3 Alfa-Beta Vassilopoulos SA: Competitive Position 2017
Atlanta SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 4 Atlanta SA: Key Facts
  Summary 5 Atlanta SA: Operational Indicators
Competitive Positioning
  Summary 6 Atlanta SA: Competitive Position 2017
Executive Summary
Recession Continues To Hinder the Growth of Packaged Food
Health and Wellness Drives Development in Packaged Food
Competitive Environment Becoming More Fragmented
Carrefour's Bankruptcy Takes Its Toll on Packaged Food Sales
Forecast Remains Gloomy
Key Trends and Developments
Another Vat Increase in the Summer of 2016 Results in A Rise in Retail Prices
Health and Wellness Drives Developments in Packaged Food
Home Cooking Becomes Increasingly Common
Carrefour's Bankruptcy Results in Changes in Distribution
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Indicators
  Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  Table 17 Sales of Packaged Food by Category: Value 2012-2017
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 23 Penetration of Private Label by Category: % Value 2012-2017
  Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
  Summary 7 Research Sources












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