Breakfast Cereals in Denmark

Date: October 5, 2015
Pages: 34
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BD6EB8CA62BEN
Leaflet:

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The health and wellness trend continued in 2015, contributing to growth in gluten-free breakfast cereals and driving a decline in those categories which do not have a clear health positioning or are directly perceived as unhealthy, such as most products within children’s breakfast cereals. Moreover, consumers preferred products which are as unprocessed as possible, and therefore increasingly opted for simple, high fibre hot cereals and muesli, particularly organic versions.

Euromonitor International's Breakfast Cereals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
  Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
  Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
  Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
  Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
  Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
  Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
  Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
  Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Coop Danmark A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
  Summary 1 Coop Danmark A/S: Key Facts
  Summary 2 Coop Danmark A/S: Operational Indicators
Competitive Positioning
  Summary 3 Coop Danmark A/S: Competitive Position 2015
Dagrofa Aps in Packaged Food (denmark)
Strategic Direction
Key Facts
  Summary 4 Dagrofa ApS: Key Facts
  Summary 5 Dagrofa ApS: Operational Indicators
Internet Strategy
Private Label
  Summary 6 Dagrofa ApS: Private Label Portfolio
Competitive Positioning
  Summary 7 Dagrofa ApS: Competitive Position 2015
Valora Trade Denmark A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
  Summary 8 Valora Trade Denmark A/S: Key Facts
  Summary 9 Valora Trade Denmark A/S: Operational Indicators
Competitive Positioning
Executive Summary
Premiumisation and Health and Wellness Drive Growth in 2015
New Private Label Lines Impact 2015
Major Players Continue To Dominate As Small Manufacturers Gain Value Share
Discounters Takes Value Share From Other Retail Channels
Packaged Food Expected To Grow Further Over the Forecast Period
Key Trends and Developments
Premiumisation and Exotic Flavours To Maintain Consumer Interest
Consumers' Busier Lifestyles Call for More Convenient Packaged Food Options
Health and Wellness Remains A Key Factor in Packaged Food in 2015
Private Label Continues Expanding in 2015
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  Table 17 Sales of Packaged Food by Category: Value 2010-2015
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  Table 23 Penetration of Private Label by Category: % Value 2010-2015
  Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 10 Research Sources
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