Breakfast Cereals in Denmark

Date: November 21, 2017
Pages: 34
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BD6EB8CA62BEN
Leaflet:

Download PDF Leaflet

RTE cereals, especially children's breakfast cereals, suffered from a notoriously bad reputation among Danish consumers. This type of breakfast is often perceived as unhealthy due to a high content of sugar, fat and salt, and too few ingredients the body actually needs. Parents are regularly advised not to give them to their children, or at least not on a regular basis. Key players Nestlé Danmark and Nordisk Kellogg's took measures aimed at improving consumer perceptions of their products. Nestl...

Euromonitor International's Breakfast Cereals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
  Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
  Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
  Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
  Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
  Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
  Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
  Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Coop Danmark A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
  Summary 1 Coop Danmark A/S: Key Facts
  Summary 2 Coop Danmark A/S: Operational Indicators 2015-2016
Internet Strategy
Private Label
  Summary 3 Coop Danmark A/S: Private Label Portfolio
Competitive Positioning
  Summary 4 Coop Danmark A/S: Competitive Position 2017
Dansk Supermarked A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
  Summary 5 Dansk Supermarked A/S: Key Facts
  Summary 6 Dansk Supermarked A/S: Operational Indicators 2015-2016
Competitive Positioning
  Summary 7 Dansk Supermarked A/S: Competitive Position 2017
Executive Summary
Growth in Packaged Food Current Value Sales Remains Stable
Healthy Eating and Premiumisation Trends Gain Momentum
Polarisation Intensifies Competitive Pressure on Leading Manufacturers
Internet Retailing Starts To Gain Traction in Packaged Food Distribution
Outlook for Packaged Food Remains Favourable
Key Trends and Developments
Expansion of Private Label Packaged Food Lines Continues
Internet Retailing Starts To Develop Rapidly From A Low Base
Organic Packaged Food Consumption Continues To Rise
Free From Trend Follows the Development of Organic Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  Table 17 Sales of Packaged Food by Category: Value 2012-2017
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 23 Penetration of Private Label by Category: % Value 2012-2017
  Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
  Summary 8 Research Sources
Skip to top


Breakfast Cereals in Cameroon US$ 990.00 Nov, 2017 · 23 pages
Breakfast Cereals in Costa Rica US$ 990.00 Nov, 2017 · 25 pages
Breakfast Cereals in Croatia US$ 990.00 Nov, 2017 · 25 pages
Breakfast Cereals in Dominican Republic US$ 990.00 Nov, 2017 · 23 pages
Breakfast Cereals in Ecuador US$ 990.00 Nov, 2017 · 22 pages

Ask Your Question

Breakfast Cereals in Denmark
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: