Breakfast Cereals in Bulgaria

Date: October 6, 2015
Pages: 33
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B42358764D5EN
Leaflet:

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Breakfast cereals recorded continuous growth over the review period, including in 2015. These products are seen as healthy as they include wholegrain, with the most health-conscious consumers preferring them to other snack types, such as countlines and pastries. Eating breakfast cereals is seen as a quick and convenient way to maintain a healthy body weight while not sacrificing on taste.

Euromonitor International's Breakfast Cereals in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Lidl Bulgaria Eood & Co Kd in Packaged Food (bulgaria)
Strategic Direction
Key Facts
Summary 1 Lidl Bulgaria EOOD & Co KD: Key Facts
Summary 2 Lidl Bulgaria EOOD & Co KD: Operational Indicators
Internet Strategy
Private Label
Summary 3 Lidl Bulgaria EOOD & Co KD: Private Label Portfolio
Competitive Positioning
Summary 4 Lidl Bulgaria EOOD & Co KD: Competitive Position 2015
Nestlé Bulgaria Ad in Packaged Food (bulgaria)
Strategic Direction
Key Facts
Summary 5 Nestlé Bulgaria AD: Key Facts
Summary 6 Nestlé Bulgaria AD: Operational Indicators
Competitive Positioning
Summary 7 Nestlé Bulgaria AD: Competitive Position 2015
Executive Summary
Growing Consumer Demand for Better Quality Food and Health Benefits
New Product Launches Drive Growth
Artisanal's Retail Value Share Remains Strong in Packaged Food
Modern Grocery Retailers Grow Value Shares
Positive Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Large Retailers Invest To Improve Their Positions
Consumers Increasingly Demand Products With Health and Wellness Features
Growing Competition for Consumers Among Private Label and Branded Players
Home-made Production Acts As A Constant Constraint on Retail Volume Sales Growth
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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