Breakfast Cereals in Austria

Date: November 27, 2018
Pages: 7
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Breakfast cereals is expected to continue to be strongly influenced by growing consumer focus on limiting sugar intake. In addition to information offered by the latest Austrian Nutritional Report in 2017, which reported excessive sugar consumption among Austrians, retailers are also increasingly promoting products with less sugar. For example, the recent offering from Rewe International, which is marketed under the motto “How much sugar do you need”, is expected to push consumers in this direct..

Euromonitor International's Breakfast Cereals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
"no Added Sugar" To Remain Key Selling Point in Breakfast Cereals
Superfoods, Naturally Healthy and Organic Ingredients
Hot Cereals Going Savoury
Competitive Landscape
Big Global Players To Continue Investing in New Product Launches
Private Label To Remain Key Competitor in Breakfast Cereals
Vegan/vegetarian Products - Potential for Future Growth
Category Data
  Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
  Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
  Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
  Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
  Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
  Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
  Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
  Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
  Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
  Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
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