Bakery Products in Morocco
Morocco had a record cereals harvest in 2008, more than double that of 2007. These good results helped secure the supply of raw materials for baked goods and reduce reliance on imported ingredients. Furthermore, the Moroccan government reached an agreement with the agricultural industry in order to stabilise the retail price of bread as it is one of the most important staples in Morocco. This helped support the positive trend for the consumption of baked goods in the country.
Euromonitor International's Baked goods in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2004-2008, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot cereals, Pastries, RTE cereals, Savoury biscuits and crackers, Sweet biscuits
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Baked goods in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2004-2008, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot cereals, Pastries, RTE cereals, Savoury biscuits and crackers, Sweet biscuits
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bakery Products in Morocco
Euromonitor International
December 2009
LIST OF CONTENTS AND TABLES
Executive Summary
Tough Economic Conditions Slow Down Packaged Food Sales Growth
Healthy Products Become More Prevalent
Local Companies Strengthen Their Presence in A Fragmented Environment
Supermarkets/hypermarkets Gains Share
Moderate Growth Forecast for Packaged Food
Key Trends and Developments
Moroccan Economic Slowdown Negatively Affects Packaged Food Sales
Price-sensitive Moroccans Increasingly Enticed by Smaller Pack Sizes and Value Packages
Supermarkets/hypermarkets Boosts Sales of Packaged Food
Healthier Food Is Becoming Mainstream
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2004-2009
Table 2 Sales of Packaged Food by Sector: Value 2004-2009
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009
Table 5 GBO Shares of Packaged Food 2004-2008
Table 6 NBO Shares of Packaged Food 2004-2008
Table 7 Brand Shares of Packaged Food 2005-2008
Table 8 Penetration of Private Label by Sector 2004-2008
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2009-2014
Table 12 Forecast Sales of Packaged Food by Sector: Value 2009-2014
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2004-2009
Table 23 Company Shares of Impulse and Indulgence Products 2004-2008
Table 24 Brand Shares of Impulse and Indulgence Products 2005-2008
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2009-2014
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2004-2009
Table 30 Sales of Nutrition/Staples by Sector: Value 2004-2009
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2004-2009
Table 33 Company Shares of Nutrition/Staples 2004-2008
Table 34 Brand Shares of Nutrition/Staples 2005-2008
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2009-2014
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2004-2009
Table 40 Sales of Meal Solutions by Sector: Value 2004-2009
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2004-2009
Table 43 Company Shares of Meal Solutions 2004-2008
Table 44 Brand Shares of Meal Solutions 2005-2008
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2009-2014
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Aiguebelle SA
Strategic Direction
Key Facts
Summary 2 Aiguebelle SA: Key Facts
Summary 3 Aiguebelle SA: Operational Indicators
Company Background
Production
Summary 4 Aiguebelle SA: Production Statistics 2008
Competitive Positioning
Summary 5 Aiguebelle SA: Competitive Position 2008
Bimo (biscuiterie Industrielle Du Moghreb)
Strategic Direction
Key Facts
Summary 6 Bimo (Biscuiterie Industrielle du Moghreb): Key Facts
Summary 7 Bimo (Biscuiterie Industrielle Du Moghreb): Operational Indicators
Company Background
Competitive Positioning
Summary 8 Bimo (Biscuiterie Industrielle Du Moghreb): Competitive Position 2008
Centrale Laitière Maroc Lait
Strategic Direction
Key Facts
Summary 9 Centrale Laitière Maroc Lait: Key Facts
Summary 10 Centrale Laitière Maroc Lait: Operational Indicators
Company Background
Production
Summary 11 Centrale Laitière Maroc Lait: Production Statistics 2008
Competitive Positioning
Summary 12 Centrale Laitière Maroc Lait: Competitive Position 2008
Conserveries Marocaines Doha
Strategic Direction
Key Facts
Summary 13 Conserveries Marocaines Doha: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Conserveries Marocaines Doha: Competitive Position 2008
Cooperative Copag
Strategic Direction
Key Facts
Summary 15 Cooperative COPAG: Key Facts
Summary 16 Cooperative COPAG: Operational Indicators
Company Background
Production
Summary 17 Cooperative COPAG: Production Statistics 2008
Competitive Positioning
Summary 18 Cooperative COPAG: Competitive Position 2008
Les Conserves De Meknès Aicha SA
Strategic Direction
Key Facts
Summary 19 Les Conserves de Meknès Aicha SA: Key Facts
Summary 20 Les Conserves de Meknès Aicha SA: Operational Indicators
Company Background
Production
Summary 21 Les Conserves de Meknès SA: Production Statistics 2008
Competitive Positioning
Summary 22 Les Conserves de Meknès Aicha SA: Competitive Position 2008
Lesieur Cristal
Strategic Direction
Key Facts
Summary 23 Lesieur Cristal: Key Facts
Summary 24 Lesieur Cristal: Operational Indicators
Company Background
Competitive Positioning
Summary 25 Lesieur Cristal SA: Competitive Position 2008
Palmeraies Koutoubia SA (sapak SA)
Strategic Direction
Key Facts
Summary 26 Palmeraies Koutoubia SA (Sapak SA): Key Facts
Summary 27 Palmeraies Koutoubia SA (Sapak SA): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 28 Palmeraies Koutoubia SA (Sapak SA): Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Baked Goods by Subsector: Volume 2004-2009
Table 50 Sales of Baked Goods by Subsector: Value 2004-2009
Table 51 Sales of Baked Goods by Subsector: % Volume Growth 2004-2009
Table 52 Sales of Baked Goods by Subsector: % Value Growth 2004-2009
Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2004-2009
Table 54 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2009
Table 55 Baked Goods Company Shares 2004-2008
Table 56 Baked Goods Brand Shares 2005-2008
Table 57 Forecast Sales of Baked Goods by Subsector: Volume 2009-2014
Table 58 Forecast Sales of Baked Goods by Subsector: Value 2009-2014
Table 59 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2009-2014
Table 60 Forecast Sales of Baked Goods by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Sales of Biscuits by Subsector: Volume 2004-2009
Table 62 Sales of Biscuits by Subsector: Value 2004-2009
Table 63 Sales of Biscuits by Subsector: % Volume Growth 2004-2009
Table 64 Sales of Biscuits by Subsector: % Value Growth 2004-2009
Table 65 Biscuits Company Shares 2004-2008
Table 66 Biscuits Brand Shares 2005-2008
Table 67 Forecast Sales of Biscuits by Subsector: Volume 2009-2014
Table 68 Forecast Sales of Biscuits by Subsector: Value 2009-2014
Table 69 Forecast Sales of Biscuits by Subsector: % Volume Growth 2009-2014
Table 70 Forecast Sales of Biscuits by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 71 Sales of Breakfast Cereals by Subsector: Volume 2004-2009
Table 72 Sales of Breakfast Cereals by Subsector: Value 2004-2009
Table 73 Sales of Breakfast Cereals by Subsector: % Volume Growth 2004-2009
Table 74 Sales of Breakfast Cereals by Subsector: % Value Growth 2004-2009
Table 75 Breakfast Cereals Company Shares 2004-2008
Table 76 Breakfast Cereals Brand Shares 2005-2008
Table 77 Forecast Sales of Breakfast Cereals by Subsector: Volume 2009-2014
Table 78 Forecast Sales of Breakfast Cereals by Subsector: Value 2009-2014
Table 79 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2009-2014
Table 80 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2009-2014
Euromonitor International
December 2009
LIST OF CONTENTS AND TABLES
Executive Summary
Tough Economic Conditions Slow Down Packaged Food Sales Growth
Healthy Products Become More Prevalent
Local Companies Strengthen Their Presence in A Fragmented Environment
Supermarkets/hypermarkets Gains Share
Moderate Growth Forecast for Packaged Food
Key Trends and Developments
Moroccan Economic Slowdown Negatively Affects Packaged Food Sales
Price-sensitive Moroccans Increasingly Enticed by Smaller Pack Sizes and Value Packages
Supermarkets/hypermarkets Boosts Sales of Packaged Food
Healthier Food Is Becoming Mainstream
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2004-2009
Table 2 Sales of Packaged Food by Sector: Value 2004-2009
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009
Table 5 GBO Shares of Packaged Food 2004-2008
Table 6 NBO Shares of Packaged Food 2004-2008
Table 7 Brand Shares of Packaged Food 2005-2008
Table 8 Penetration of Private Label by Sector 2004-2008
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2009-2014
Table 12 Forecast Sales of Packaged Food by Sector: Value 2009-2014
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2004-2009
Table 23 Company Shares of Impulse and Indulgence Products 2004-2008
Table 24 Brand Shares of Impulse and Indulgence Products 2005-2008
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2009-2014
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2004-2009
Table 30 Sales of Nutrition/Staples by Sector: Value 2004-2009
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2004-2009
Table 33 Company Shares of Nutrition/Staples 2004-2008
Table 34 Brand Shares of Nutrition/Staples 2005-2008
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2009-2014
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2004-2009
Table 40 Sales of Meal Solutions by Sector: Value 2004-2009
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2004-2009
Table 43 Company Shares of Meal Solutions 2004-2008
Table 44 Brand Shares of Meal Solutions 2005-2008
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2009-2014
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Aiguebelle SA
Strategic Direction
Key Facts
Summary 2 Aiguebelle SA: Key Facts
Summary 3 Aiguebelle SA: Operational Indicators
Company Background
Production
Summary 4 Aiguebelle SA: Production Statistics 2008
Competitive Positioning
Summary 5 Aiguebelle SA: Competitive Position 2008
Bimo (biscuiterie Industrielle Du Moghreb)
Strategic Direction
Key Facts
Summary 6 Bimo (Biscuiterie Industrielle du Moghreb): Key Facts
Summary 7 Bimo (Biscuiterie Industrielle Du Moghreb): Operational Indicators
Company Background
Competitive Positioning
Summary 8 Bimo (Biscuiterie Industrielle Du Moghreb): Competitive Position 2008
Centrale Laitière Maroc Lait
Strategic Direction
Key Facts
Summary 9 Centrale Laitière Maroc Lait: Key Facts
Summary 10 Centrale Laitière Maroc Lait: Operational Indicators
Company Background
Production
Summary 11 Centrale Laitière Maroc Lait: Production Statistics 2008
Competitive Positioning
Summary 12 Centrale Laitière Maroc Lait: Competitive Position 2008
Conserveries Marocaines Doha
Strategic Direction
Key Facts
Summary 13 Conserveries Marocaines Doha: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Conserveries Marocaines Doha: Competitive Position 2008
Cooperative Copag
Strategic Direction
Key Facts
Summary 15 Cooperative COPAG: Key Facts
Summary 16 Cooperative COPAG: Operational Indicators
Company Background
Production
Summary 17 Cooperative COPAG: Production Statistics 2008
Competitive Positioning
Summary 18 Cooperative COPAG: Competitive Position 2008
Les Conserves De Meknès Aicha SA
Strategic Direction
Key Facts
Summary 19 Les Conserves de Meknès Aicha SA: Key Facts
Summary 20 Les Conserves de Meknès Aicha SA: Operational Indicators
Company Background
Production
Summary 21 Les Conserves de Meknès SA: Production Statistics 2008
Competitive Positioning
Summary 22 Les Conserves de Meknès Aicha SA: Competitive Position 2008
Lesieur Cristal
Strategic Direction
Key Facts
Summary 23 Lesieur Cristal: Key Facts
Summary 24 Lesieur Cristal: Operational Indicators
Company Background
Competitive Positioning
Summary 25 Lesieur Cristal SA: Competitive Position 2008
Palmeraies Koutoubia SA (sapak SA)
Strategic Direction
Key Facts
Summary 26 Palmeraies Koutoubia SA (Sapak SA): Key Facts
Summary 27 Palmeraies Koutoubia SA (Sapak SA): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 28 Palmeraies Koutoubia SA (Sapak SA): Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Baked Goods by Subsector: Volume 2004-2009
Table 50 Sales of Baked Goods by Subsector: Value 2004-2009
Table 51 Sales of Baked Goods by Subsector: % Volume Growth 2004-2009
Table 52 Sales of Baked Goods by Subsector: % Value Growth 2004-2009
Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2004-2009
Table 54 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2009
Table 55 Baked Goods Company Shares 2004-2008
Table 56 Baked Goods Brand Shares 2005-2008
Table 57 Forecast Sales of Baked Goods by Subsector: Volume 2009-2014
Table 58 Forecast Sales of Baked Goods by Subsector: Value 2009-2014
Table 59 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2009-2014
Table 60 Forecast Sales of Baked Goods by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Sales of Biscuits by Subsector: Volume 2004-2009
Table 62 Sales of Biscuits by Subsector: Value 2004-2009
Table 63 Sales of Biscuits by Subsector: % Volume Growth 2004-2009
Table 64 Sales of Biscuits by Subsector: % Value Growth 2004-2009
Table 65 Biscuits Company Shares 2004-2008
Table 66 Biscuits Brand Shares 2005-2008
Table 67 Forecast Sales of Biscuits by Subsector: Volume 2009-2014
Table 68 Forecast Sales of Biscuits by Subsector: Value 2009-2014
Table 69 Forecast Sales of Biscuits by Subsector: % Volume Growth 2009-2014
Table 70 Forecast Sales of Biscuits by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 71 Sales of Breakfast Cereals by Subsector: Volume 2004-2009
Table 72 Sales of Breakfast Cereals by Subsector: Value 2004-2009
Table 73 Sales of Breakfast Cereals by Subsector: % Volume Growth 2004-2009
Table 74 Sales of Breakfast Cereals by Subsector: % Value Growth 2004-2009
Table 75 Breakfast Cereals Company Shares 2004-2008
Table 76 Breakfast Cereals Brand Shares 2005-2008
Table 77 Forecast Sales of Breakfast Cereals by Subsector: Volume 2009-2014
Table 78 Forecast Sales of Breakfast Cereals by Subsector: Value 2009-2014
Table 79 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2009-2014
Table 80 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2009-2014
