Bakery Products in Morocco

Date: December 22, 2009
Pages: 70
Price:
US$ 1,900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B5B208C4B08EN
Leaflet:

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Morocco had a record cereals harvest in 2008, more than double that of 2007. These good results helped secure the supply of raw materials for baked goods and reduce reliance on imported ingredients. Furthermore, the Moroccan government reached an agreement with the agricultural industry in order to stabilise the retail price of bread as it is one of the most important staples in Morocco. This helped support the positive trend for the consumption of baked goods in the country.

Euromonitor International's Baked goods in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2004-2008, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot cereals, Pastries, RTE cereals, Savoury biscuits and crackers, Sweet biscuits

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bakery Products in Morocco
Euromonitor International
December 2009

LIST OF CONTENTS AND TABLES

Executive Summary
Tough Economic Conditions Slow Down Packaged Food Sales Growth
Healthy Products Become More Prevalent
Local Companies Strengthen Their Presence in A Fragmented Environment
Supermarkets/hypermarkets Gains Share
Moderate Growth Forecast for Packaged Food
Key Trends and Developments
Moroccan Economic Slowdown Negatively Affects Packaged Food Sales
Price-sensitive Moroccans Increasingly Enticed by Smaller Pack Sizes and Value Packages
Supermarkets/hypermarkets Boosts Sales of Packaged Food
Healthier Food Is Becoming Mainstream
Market Data
  Table 1 Sales of Packaged Food by Sector: Volume 2004-2009
  Table 2 Sales of Packaged Food by Sector: Value 2004-2009
  Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009
  Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009
  Table 5 GBO Shares of Packaged Food 2004-2008
  Table 6 NBO Shares of Packaged Food 2004-2008
  Table 7 Brand Shares of Packaged Food 2005-2008
  Table 8 Penetration of Private Label by Sector 2004-2008
  Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009
  Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009
  Table 11 Forecast Sales of Packaged Food by Sector: Volume 2009-2014
  Table 12 Forecast Sales of Packaged Food by Sector: Value 2009-2014
  Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014
  Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009
  Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2004-2009
  Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014
  Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009
  Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009
  Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009
  Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2004-2009
  Table 23 Company Shares of Impulse and Indulgence Products 2004-2008
  Table 24 Brand Shares of Impulse and Indulgence Products 2005-2008
  Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
  Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014
  Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014
  Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2009-2014
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 29 Sales of Nutrition/Staples by Sector: Volume 2004-2009
  Table 30 Sales of Nutrition/Staples by Sector: Value 2004-2009
  Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009
  Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2004-2009
  Table 33 Company Shares of Nutrition/Staples 2004-2008
  Table 34 Brand Shares of Nutrition/Staples 2005-2008
  Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014
  Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014
  Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014
  Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2009-2014
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 39 Sales of Meal Solutions by Sector: Volume 2004-2009
  Table 40 Sales of Meal Solutions by Sector: Value 2004-2009
  Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009
  Table 42 Sales of Meal Solutions by Sector: % Value Growth 2004-2009
  Table 43 Company Shares of Meal Solutions 2004-2008
  Table 44 Brand Shares of Meal Solutions 2005-2008
  Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014
  Table 46 Forecast Sales of Meal Solutions by Sector: Value 2009-2014
  Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014
  Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Aiguebelle SA
Strategic Direction
Key Facts
  Summary 2 Aiguebelle SA: Key Facts
  Summary 3 Aiguebelle SA: Operational Indicators
Company Background
Production
  Summary 4 Aiguebelle SA: Production Statistics 2008
Competitive Positioning
  Summary 5 Aiguebelle SA: Competitive Position 2008
Bimo (biscuiterie Industrielle Du Moghreb)
Strategic Direction
Key Facts
  Summary 6 Bimo (Biscuiterie Industrielle du Moghreb): Key Facts
  Summary 7 Bimo (Biscuiterie Industrielle Du Moghreb): Operational Indicators
Company Background
Competitive Positioning
  Summary 8 Bimo (Biscuiterie Industrielle Du Moghreb): Competitive Position 2008
Centrale Laitière Maroc Lait
Strategic Direction
Key Facts
  Summary 9 Centrale Laitière Maroc Lait: Key Facts
  Summary 10 Centrale Laitière Maroc Lait: Operational Indicators
Company Background
Production
  Summary 11 Centrale Laitière Maroc Lait: Production Statistics 2008
Competitive Positioning
  Summary 12 Centrale Laitière Maroc Lait: Competitive Position 2008
Conserveries Marocaines Doha
Strategic Direction
Key Facts
  Summary 13 Conserveries Marocaines Doha: Key Facts
Company Background
Production
Competitive Positioning
  Summary 14 Conserveries Marocaines Doha: Competitive Position 2008
Cooperative Copag
Strategic Direction
Key Facts
  Summary 15 Cooperative COPAG: Key Facts
  Summary 16 Cooperative COPAG: Operational Indicators
Company Background
Production
  Summary 17 Cooperative COPAG: Production Statistics 2008
Competitive Positioning
  Summary 18 Cooperative COPAG: Competitive Position 2008
Les Conserves De Meknès Aicha SA
Strategic Direction
Key Facts
  Summary 19 Les Conserves de Meknès Aicha SA: Key Facts
  Summary 20 Les Conserves de Meknès Aicha SA: Operational Indicators
Company Background
Production
  Summary 21 Les Conserves de Meknès SA: Production Statistics 2008
Competitive Positioning
  Summary 22 Les Conserves de Meknès Aicha SA: Competitive Position 2008
Lesieur Cristal
Strategic Direction
Key Facts
  Summary 23 Lesieur Cristal: Key Facts
  Summary 24 Lesieur Cristal: Operational Indicators
Company Background
Competitive Positioning
  Summary 25 Lesieur Cristal SA: Competitive Position 2008
Palmeraies Koutoubia SA (sapak SA)
Strategic Direction
Key Facts
  Summary 26 Palmeraies Koutoubia SA (Sapak SA): Key Facts
  Summary 27 Palmeraies Koutoubia SA (Sapak SA): Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 28 Palmeraies Koutoubia SA (Sapak SA): Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 49 Sales of Baked Goods by Subsector: Volume 2004-2009
  Table 50 Sales of Baked Goods by Subsector: Value 2004-2009
  Table 51 Sales of Baked Goods by Subsector: % Volume Growth 2004-2009
  Table 52 Sales of Baked Goods by Subsector: % Value Growth 2004-2009
  Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2004-2009
  Table 54 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2009
  Table 55 Baked Goods Company Shares 2004-2008
  Table 56 Baked Goods Brand Shares 2005-2008
  Table 57 Forecast Sales of Baked Goods by Subsector: Volume 2009-2014
  Table 58 Forecast Sales of Baked Goods by Subsector: Value 2009-2014
  Table 59 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2009-2014
  Table 60 Forecast Sales of Baked Goods by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 61 Sales of Biscuits by Subsector: Volume 2004-2009
  Table 62 Sales of Biscuits by Subsector: Value 2004-2009
  Table 63 Sales of Biscuits by Subsector: % Volume Growth 2004-2009
  Table 64 Sales of Biscuits by Subsector: % Value Growth 2004-2009
  Table 65 Biscuits Company Shares 2004-2008
  Table 66 Biscuits Brand Shares 2005-2008
  Table 67 Forecast Sales of Biscuits by Subsector: Volume 2009-2014
  Table 68 Forecast Sales of Biscuits by Subsector: Value 2009-2014
  Table 69 Forecast Sales of Biscuits by Subsector: % Volume Growth 2009-2014
  Table 70 Forecast Sales of Biscuits by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 71 Sales of Breakfast Cereals by Subsector: Volume 2004-2009
  Table 72 Sales of Breakfast Cereals by Subsector: Value 2004-2009
  Table 73 Sales of Breakfast Cereals by Subsector: % Volume Growth 2004-2009
  Table 74 Sales of Breakfast Cereals by Subsector: % Value Growth 2004-2009
  Table 75 Breakfast Cereals Company Shares 2004-2008
  Table 76 Breakfast Cereals Brand Shares 2005-2008
  Table 77 Forecast Sales of Breakfast Cereals by Subsector: Volume 2009-2014
  Table 78 Forecast Sales of Breakfast Cereals by Subsector: Value 2009-2014
  Table 79 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2009-2014
  Table 80 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2009-2014
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