Bakery in Turkey
Packaged/industrial bread continued to register negative growth in 2010, although the decline was slower than the previous year. This is due to the direct impact of the economic crisis. Packaged/industrial bread is considerably more expensive than unpackaged/artisanal bread, and sales declined in line with the decline in disposable incomes. Within packaged/industrial bread, white bread sales represented nearly 69% of total value sales and wholemeal bread claimed around 22%, with the remainder...
Euromonitor International's Baked Goods in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Baked Goods in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bakery in Turkey
Euromonitor International
August 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Packaged Food Demonstrates Good Volume and Current Value Growth in 2010
Numerous New Product Developments Despite the Crisis
Artisanal Maintains Its Importance in Packaged Food
Increasing Share for Supermarkets/hypermarkets and Discounters
Packaged Food Predicted To See Positive Volume Growth Over the Forecast Period
Key Trends and Developments
Consumers Reluctant To Spend Despite Improved Economic Conditions
Private Label Has An Impressive Year
'cocooning' Stimulates Growth
Post-crisis Ascendancy of Traditional Turkish Cuisine in Packaged Form
Artisanal Accounts for More Than Half of Total Packaged Food Value Sales
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Aytac Gida As
Strategic Direction
Key Facts
Summary 2 Aytac Gida AS: Key Facts
Summary 3 Aytac Gida AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Aytac Gida AS: Competitive Position 2009
Caycuma Sut Urunleri As
Strategic Direction
Summary 5 Caycuma Sut Urunleri AS: Key Facts
Company Background
Production
Competitive Positioning
Eti Gida Sanayii Ve Ticaret As
Strategic Direction
Key Facts
Summary 6 Eti Gida Sanayii ve Ticaret AS: Key Facts
Summary 7 Eti Gida Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Eti Gida Sanayii ve Ticaret AS: Competitive Position 2009
Izi Sut Gida Mamulleri San Ve Tic As
Strategic Direction
Key Facts
Summary 9 Izi Sut Gida Mamulleri San ve Tic AS: Key Facts
Company Background
Production
Competitive Positioning
Namet Gida Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 10 Namet Gida Sanayi ve Ticaret AS: Key Facts
Summary 11 Namet Gida Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 12 Namet Gida Sanayi ve Ticaret A.S.: Production Statistics 2009
Competitive Positioning
Summary 13 Namet Gida Sanayi ve Ticaret AS: Competitive Position 2009
Naturamaks Dogal Gidalar San. Tic. A.s.
Strategic Direction
Key Facts
Summary 14 Naturamaks Dogal Gidalar San. Tic. A.S.: Key Facts
Summary 15 Naturamaks Dogal Gidalar San. Tic. A.S.: Operational Indicators
Company Background
Production
Summary 16 Naturamaks Dogal Gidalar San. Tic. A.S.: Production Statistics 2009
Competitive Positioning
Summary 17 Naturamaks Dogal Gidalar San. Tic. A.S.: Competitive Position 2009
Ozlem Et Mamulleri As
Strategic Direction
Key Facts
Summary 18 Ozlem Et Mamulleri AS : Key Facts
Company Background
Production
Competitive Positioning
Penguen Gida Sanayii As
Strategic Direction
Key Facts
Summary 19 Penguen Gida Sanayii AS: Key Facts
Summary 20 Penguen Gida Sanayii AS: Operational Indicators
Company Background
Production
Summary 21 Penguen Gida Sanayii AS: Production Statistics 2009
Competitive Positioning
Summary 22 Penguen Gida Sanayii AS: Competitive Position 2009
Ülker Gida Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 23 Ülker Gida Sanayi ve Ticaret AS: Key Facts
Summary 24 Ülker Gida Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 25 Ülker Gida Sanayi ve Ticaret AS: Production Statistics 2009
Competitive Positioning
Summary 26 Ülker Gida Sanayi ve Ticaret AS: Competitive Position 2009
Yonca Gida San As
Strategic Direction
Key Facts
Summary 27 Yonca Gida San AS: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Baked Goods by Category: Volume 2005-2010
Table 49 Sales of Baked Goods by Category: Value 2005-2010
Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 52 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
Table 53 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 54 Baked Goods Company Shares 2005-2009
Table 55 Baked Goods Brand Shares 2006-2009
Table 56 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 57 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 58 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 60 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Biscuits by Category: Volume 2005-2010
Table 62 Sales of Biscuits by Category: Value 2005-2010
Table 63 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 64 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 65 Biscuits Company Shares 2005-2009
Table 66 Biscuits Brand Shares 2006-2009
Table 67 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 68 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 69 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 70 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 71 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 73 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 74 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 75 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 76 Breakfast Cereals Company Shares 2005-2009
Table 77 Breakfast Cereals Brand Shares 2006-2009
Table 78 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 79 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 80 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 82 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Euromonitor International
August 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Packaged Food Demonstrates Good Volume and Current Value Growth in 2010
Numerous New Product Developments Despite the Crisis
Artisanal Maintains Its Importance in Packaged Food
Increasing Share for Supermarkets/hypermarkets and Discounters
Packaged Food Predicted To See Positive Volume Growth Over the Forecast Period
Key Trends and Developments
Consumers Reluctant To Spend Despite Improved Economic Conditions
Private Label Has An Impressive Year
'cocooning' Stimulates Growth
Post-crisis Ascendancy of Traditional Turkish Cuisine in Packaged Form
Artisanal Accounts for More Than Half of Total Packaged Food Value Sales
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Aytac Gida As
Strategic Direction
Key Facts
Summary 2 Aytac Gida AS: Key Facts
Summary 3 Aytac Gida AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Aytac Gida AS: Competitive Position 2009
Caycuma Sut Urunleri As
Strategic Direction
Summary 5 Caycuma Sut Urunleri AS: Key Facts
Company Background
Production
Competitive Positioning
Eti Gida Sanayii Ve Ticaret As
Strategic Direction
Key Facts
Summary 6 Eti Gida Sanayii ve Ticaret AS: Key Facts
Summary 7 Eti Gida Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Eti Gida Sanayii ve Ticaret AS: Competitive Position 2009
Izi Sut Gida Mamulleri San Ve Tic As
Strategic Direction
Key Facts
Summary 9 Izi Sut Gida Mamulleri San ve Tic AS: Key Facts
Company Background
Production
Competitive Positioning
Namet Gida Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 10 Namet Gida Sanayi ve Ticaret AS: Key Facts
Summary 11 Namet Gida Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 12 Namet Gida Sanayi ve Ticaret A.S.: Production Statistics 2009
Competitive Positioning
Summary 13 Namet Gida Sanayi ve Ticaret AS: Competitive Position 2009
Naturamaks Dogal Gidalar San. Tic. A.s.
Strategic Direction
Key Facts
Summary 14 Naturamaks Dogal Gidalar San. Tic. A.S.: Key Facts
Summary 15 Naturamaks Dogal Gidalar San. Tic. A.S.: Operational Indicators
Company Background
Production
Summary 16 Naturamaks Dogal Gidalar San. Tic. A.S.: Production Statistics 2009
Competitive Positioning
Summary 17 Naturamaks Dogal Gidalar San. Tic. A.S.: Competitive Position 2009
Ozlem Et Mamulleri As
Strategic Direction
Key Facts
Summary 18 Ozlem Et Mamulleri AS : Key Facts
Company Background
Production
Competitive Positioning
Penguen Gida Sanayii As
Strategic Direction
Key Facts
Summary 19 Penguen Gida Sanayii AS: Key Facts
Summary 20 Penguen Gida Sanayii AS: Operational Indicators
Company Background
Production
Summary 21 Penguen Gida Sanayii AS: Production Statistics 2009
Competitive Positioning
Summary 22 Penguen Gida Sanayii AS: Competitive Position 2009
Ülker Gida Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 23 Ülker Gida Sanayi ve Ticaret AS: Key Facts
Summary 24 Ülker Gida Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 25 Ülker Gida Sanayi ve Ticaret AS: Production Statistics 2009
Competitive Positioning
Summary 26 Ülker Gida Sanayi ve Ticaret AS: Competitive Position 2009
Yonca Gida San As
Strategic Direction
Key Facts
Summary 27 Yonca Gida San AS: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Baked Goods by Category: Volume 2005-2010
Table 49 Sales of Baked Goods by Category: Value 2005-2010
Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 52 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
Table 53 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 54 Baked Goods Company Shares 2005-2009
Table 55 Baked Goods Brand Shares 2006-2009
Table 56 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 57 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 58 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 60 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Biscuits by Category: Volume 2005-2010
Table 62 Sales of Biscuits by Category: Value 2005-2010
Table 63 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 64 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 65 Biscuits Company Shares 2005-2009
Table 66 Biscuits Brand Shares 2006-2009
Table 67 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 68 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 69 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 70 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 71 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 73 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 74 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 75 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 76 Breakfast Cereals Company Shares 2005-2009
Table 77 Breakfast Cereals Brand Shares 2006-2009
Table 78 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 79 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 80 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 82 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015