Bakery in Romania

November 2010 | 87 pages | ID: B0E6DAEEF89EN
Euromonitor International Ltd

Abstracts

Bread remains a very important part of the Romanian consumer’s meal and it dictates the performance of baked goods as a whole. To most Romanian consumers bread continues to be a traditional food and it cannot be replaced by other bakery products. The economic crisis affected the incomes of the majority of the population, which was reflected in the stability of volume sales of bread in 2010 as consumers preferred to stick to the traditional bread as a cheaper item compared to other food...

Euromonitor International's Baked Goods in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baked Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Bakery in Romania
Euromonitor International
November 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Very Modest Performance for Packaged Food in 2010
Economic Downturn Negatively Impacts Food Growth in 2010
Undisputed Leadership of Artisanal Products in 2010
Large Retailers Account for Strongest Dynamics
Economic Downturn Lowers Forecast Growth
Key Trends and Developments
Romania Affected by Economic Downturn During 2010
Lifestyles Driven by Purchasing Power
Packaged Food Sustained by Expansion of Large Retailers
Romanians Show Increasing Interest in Healthy Food
Packaged Food Remains Fragmented
Brands Have Capacity To Stimulate Growth
Rural Areas Offer Significant Growth Potential
Market Data
  Table 1 Sales of Packaged Food by Category: Volume 2005-2010
  Table 2 Sales of Packaged Food by Category: Value 2005-2010
  Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 5 GBO Shares of Packaged Food 2005-2009
  Table 6 NBO Shares of Packaged Food 2005-2009
  Table 7 NBO Brand Shares of Packaged Food 2006-2009
  Table 8 Penetration of Private Label by Category 2005-2009
  Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
  Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 33 Company Shares of Nutrition/Staples 2005-2009
  Table 34 Brand Shares of Nutrition/Staples 2006-2009
  Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 40 Sales of Meal Solutions by Category: Value 2005-2010
  Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 43 Company Shares of Meal Solutions 2005-2009
  Table 44 Brand Shares of Meal Solutions 2006-2009
  Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 1 Research Sources
Albalact SA
Strategic Direction
Key Facts
  Summary 2 Albalact SA: Key Facts
  Summary 3 Albalact SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Albalact SA: Competitive Position 2009
Angst Ro
Key Facts
  Summary 5 Angst RO: Key Facts
  Summary 6 Angst RO: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Angst RO: Competitive Position 2009
Argus SA
Strategic Direction
Key Facts
  Summary 8 Argus SA: Key Facts
  Summary 9 Argus SA: Operational Indicators
Company Background
Production
Competitive Positioning
Cris-tim 2 Prodcom SRL
Strategic Direction
Key Facts
  Summary 10 Cris-Tim 2 Prodcom Srl: Key Facts
  Summary 11 Cris-Tim 2 Prodcom Srl: Operational Indicators
Company Background
Production
Competitive Positioning
Orkla Foods Romania SA
Strategic Direction
Key Facts
  Summary 12 Orkla Foods Romania SA: Key Facts
  Summary 13 Orkla Foods Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Scandia Sibiu SA
Strategic Direction
Key Facts
  Summary 14 Scandia Sibiu SA: Key Facts
  Summary 15 Scandia Sibiu SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 Scandia Sibiu SA: Competitive Position 2009
Supreme Chocolats SRL
Strategic Direction
Key Facts
  Summary 17 Supreme Chocolats SRL: Key Facts
  Summary 18 Supreme Chocolats SRL: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 19 Supreme Chocolats SRL: Competitive Position 2009
Vel Pitar SA
Strategic Direction
Key Facts
  Summary 20 Vel Pitar SA: Key Facts
  Summary 21 Vel Pitar SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 22 Vel Pitar SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 49 Sales of Baked Goods by Category: Volume 2005-2010
  Table 50 Sales of Baked Goods by Category: Value 2005-2010
  Table 51 Sales of Baked Goods by Category: % Volume Growth 2005-2010
  Table 52 Sales of Baked Goods by Category: % Value Growth 2005-2010
  Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
  Table 54 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
  Table 55 Baked Goods Company Shares 2005-2009
  Table 56 Baked Goods Brand Shares 2006-2009
  Table 57 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
  Table 58 Forecast Sales of Baked Goods by Category: Volume 2010-2015
  Table 59 Forecast Sales of Baked Goods by Category: Value 2010-2015
  Table 60 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
  Table 61 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 62 Sales of Biscuits by Category: Volume 2005-2010
  Table 63 Sales of Biscuits by Category: Value 2005-2010
  Table 64 Sales of Biscuits by Category: % Volume Growth 2005-2010
  Table 65 Sales of Biscuits by Category: % Value Growth 2005-2010
  Table 66 Biscuits Company Shares 2005-2009
  Table 67 Biscuits Brand Shares 2006-2009
  Table 68 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
  Table 69 Forecast Sales of Biscuits by Category: Volume 2010-2015
  Table 70 Forecast Sales of Biscuits by Category: Value 2010-2015
  Table 71 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
  Table 72 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 73 Sales of Breakfast Cereals by Category: Volume 2005-2010
  Table 74 Sales of Breakfast Cereals by Category: Value 2005-2010
  Table 75 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
  Table 76 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
  Table 77 Breakfast Cereals Company Shares 2005-2009
  Table 78 Breakfast Cereals Brand Shares 2006-2009
  Table 79 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
  Table 80 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
  Table 81 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
  Table 82 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  Table 83 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015