Bakery in Poland
Alongside the ever faster lifestyles, Poles are lacking time for proper and regular meals. In addition, fewer Poles cook or bake during the week. As a result, the overall need for convenience shapes shopping patterns. More consumers reach for packaged/industrial baked goods, ie bread, pastries and cakes, which are easy to store and use. Simultaneously, growing numbers of consumers are paying attention to what they eat and how they look. They often skip eating sandwiches for breakfast, which is...
Euromonitor International's Baked Goods in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Baked Goods in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bakery in Poland
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Packaged Food in Poland Proves Resilient To the Economic Slowdown
Polish Consumers Are Becoming More Health Conscious
Multinational Giants Remain Tough Opponents
Discounters Gain Ground
Future Growth To Be Driven by New Product Developments Supported by Promotional Activities
Key Trends and Developments
Private Label, the Main Beneficiary of the Economic Changes
Ongoing Popularity of Health-positioned Foods
Domestic Manufacturers Seeking Ways To Outperform Multinational Giants
Children - A Lucrative Niche
Discounters Increasingly Appealing
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Arla Foods SA
Strategic Direction
Key Facts
Summary 2 Arla Foods SA: Key Facts
Summary 3 Arla Foods SA: Operational Indicators
Company Background
Production
Summary 4 Arla Foods SA: Production Statistics 2009
Competitive Positioning
Bakalland SA
Strategic Direction
Key Facts
Summary 5 Bakalland SA: Key Facts
Summary 6 Bakalland SA: Operational Indicators*
Company Background
Production
Summary 7 Bakalland SA: Production Statistics 2009
Competitive Positioning
Summary 8 Bakalland SA: Competitive Position 2009
Jutrzenka Colian Sp Zoo
Strategic Direction
Key Facts
Summary 9 Jutrzenka Colian Sp zoo: Key Facts
Summary 10 Jutrzenka Colian Sp zoo: Operational Indicators
Company Background
Production
Summary 11 Jutrzenka Colian Sp zoo (Jutrzenka Holding SA): Production Statistics 2009
Competitive Positioning
Summary 12 Jutrzenka Colian Sp zoo: Competitive Position 2009
Mispol SA
Strategic Direction
Key Facts
Summary 13 Mispol SA: Key Facts
Summary 14 Mispol SA: Operational Indicators
Company Background
Production
Summary 15 Mispol SA: Production Statistics 2009
Competitive Positioning
Summary 16 Mispol SA: Competitive Position 2009
Oerlemans Foods Polska Sp Zoo
Strategic Direction
Key Facts
Summary 17 Oerlemans Foods Polska Sp zoo: Key Facts
Company Background
Production
Summary 18 Oerlemans Foods Polska Sp zoo: Production Statistics 2009
Competitive Positioning
Osm Piatnica
Strategic Direction
Key Facts
Summary 19 OSM Piatnica: Key Facts
Summary 20 OSM Piatnica: Operational Indicators
Company Background
Production
Summary 21 OSM Piatnica: Production Statistics 2009
Competitive Positioning
Summary 22 OSM Piatnica: Competitive Position 2009
Pamapol SA
Strategic Direction
Key Facts
Summary 23 Pamapol SA: Key Facts
Summary 24 Pamapol SA: Operational Indicators
Company Background
Production
Summary 25 Pamapol SA: Production Statistics 2009
Competitive Positioning
Summary 26 Pamapol SA: Competitive Position 2009
Unilever Foodsolutions Polska SA
Strategic Direction
Key Facts
Summary 27 Unilever Foodsolutions: Key Facts
Company Background
Production
Summary 28 Unilever Foodsolutions: Production Statistics 2009
Competitive Positioning
Zaklady Tluszczowe Kruszwica SA
Strategic Direction
Key Facts
Summary 29 Zaklady Tluszczowe Kruszwica SA: Key Facts
Summary 30 Zaklady Tluszczowe Kruszwica SA: Operational Indicators
Company Background
Production
Summary 31 Zaklady Tluszczowe Kruszwica SA: Production Statistics 2009
Competitive Positioning
Zpc Mieszko SA
Strategic Direction
Key Facts
Summary 32 ZPC Mieszko SA: Key Facts
Summary 33 ZPC Mieszko SA: Operational Indicators
Company Background
Production
Summary 34 ZPC Mieszko SA: Production Statistics 2009
Competitive Positioning
Summary 35 ZPC Mieszko SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Baked Goods by Category: Volume 2005-2010
Table 50 Sales of Baked Goods by Category: Value 2005-2010
Table 51 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 52 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
Table 54 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 55 Baked Goods Company Shares 2005-2009
Table 56 Baked Goods Brand Shares 2006-2009
Table 57 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 58 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 60 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 61 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Biscuits by Category: Volume 2005-2010
Table 63 Sales of Biscuits by Category: Value 2005-2010
Table 64 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 65 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 66 Biscuits Company Shares 2005-2009
Table 67 Biscuits Brand Shares 2006-2009
Table 68 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 69 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 70 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 71 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 72 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 74 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 75 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 76 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 77 Breakfast Cereals Company Shares 2005-2009
Table 78 Breakfast Cereals Brand Shares 2006-2009
Table 79 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 80 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 82 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 83 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Packaged Food in Poland Proves Resilient To the Economic Slowdown
Polish Consumers Are Becoming More Health Conscious
Multinational Giants Remain Tough Opponents
Discounters Gain Ground
Future Growth To Be Driven by New Product Developments Supported by Promotional Activities
Key Trends and Developments
Private Label, the Main Beneficiary of the Economic Changes
Ongoing Popularity of Health-positioned Foods
Domestic Manufacturers Seeking Ways To Outperform Multinational Giants
Children - A Lucrative Niche
Discounters Increasingly Appealing
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Arla Foods SA
Strategic Direction
Key Facts
Summary 2 Arla Foods SA: Key Facts
Summary 3 Arla Foods SA: Operational Indicators
Company Background
Production
Summary 4 Arla Foods SA: Production Statistics 2009
Competitive Positioning
Bakalland SA
Strategic Direction
Key Facts
Summary 5 Bakalland SA: Key Facts
Summary 6 Bakalland SA: Operational Indicators*
Company Background
Production
Summary 7 Bakalland SA: Production Statistics 2009
Competitive Positioning
Summary 8 Bakalland SA: Competitive Position 2009
Jutrzenka Colian Sp Zoo
Strategic Direction
Key Facts
Summary 9 Jutrzenka Colian Sp zoo: Key Facts
Summary 10 Jutrzenka Colian Sp zoo: Operational Indicators
Company Background
Production
Summary 11 Jutrzenka Colian Sp zoo (Jutrzenka Holding SA): Production Statistics 2009
Competitive Positioning
Summary 12 Jutrzenka Colian Sp zoo: Competitive Position 2009
Mispol SA
Strategic Direction
Key Facts
Summary 13 Mispol SA: Key Facts
Summary 14 Mispol SA: Operational Indicators
Company Background
Production
Summary 15 Mispol SA: Production Statistics 2009
Competitive Positioning
Summary 16 Mispol SA: Competitive Position 2009
Oerlemans Foods Polska Sp Zoo
Strategic Direction
Key Facts
Summary 17 Oerlemans Foods Polska Sp zoo: Key Facts
Company Background
Production
Summary 18 Oerlemans Foods Polska Sp zoo: Production Statistics 2009
Competitive Positioning
Osm Piatnica
Strategic Direction
Key Facts
Summary 19 OSM Piatnica: Key Facts
Summary 20 OSM Piatnica: Operational Indicators
Company Background
Production
Summary 21 OSM Piatnica: Production Statistics 2009
Competitive Positioning
Summary 22 OSM Piatnica: Competitive Position 2009
Pamapol SA
Strategic Direction
Key Facts
Summary 23 Pamapol SA: Key Facts
Summary 24 Pamapol SA: Operational Indicators
Company Background
Production
Summary 25 Pamapol SA: Production Statistics 2009
Competitive Positioning
Summary 26 Pamapol SA: Competitive Position 2009
Unilever Foodsolutions Polska SA
Strategic Direction
Key Facts
Summary 27 Unilever Foodsolutions: Key Facts
Company Background
Production
Summary 28 Unilever Foodsolutions: Production Statistics 2009
Competitive Positioning
Zaklady Tluszczowe Kruszwica SA
Strategic Direction
Key Facts
Summary 29 Zaklady Tluszczowe Kruszwica SA: Key Facts
Summary 30 Zaklady Tluszczowe Kruszwica SA: Operational Indicators
Company Background
Production
Summary 31 Zaklady Tluszczowe Kruszwica SA: Production Statistics 2009
Competitive Positioning
Zpc Mieszko SA
Strategic Direction
Key Facts
Summary 32 ZPC Mieszko SA: Key Facts
Summary 33 ZPC Mieszko SA: Operational Indicators
Company Background
Production
Summary 34 ZPC Mieszko SA: Production Statistics 2009
Competitive Positioning
Summary 35 ZPC Mieszko SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Baked Goods by Category: Volume 2005-2010
Table 50 Sales of Baked Goods by Category: Value 2005-2010
Table 51 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 52 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
Table 54 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 55 Baked Goods Company Shares 2005-2009
Table 56 Baked Goods Brand Shares 2006-2009
Table 57 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 58 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 60 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 61 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Biscuits by Category: Volume 2005-2010
Table 63 Sales of Biscuits by Category: Value 2005-2010
Table 64 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 65 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 66 Biscuits Company Shares 2005-2009
Table 67 Biscuits Brand Shares 2006-2009
Table 68 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 69 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 70 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 71 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 72 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 74 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 75 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 76 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 77 Breakfast Cereals Company Shares 2005-2009
Table 78 Breakfast Cereals Brand Shares 2006-2009
Table 79 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 80 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 82 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 83 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
