Bakery in Nigeria
Breakfast cereals were hit by the economic downturn and consequent rise in price sensitivity in 2009, with many consumers reducing expenditure on non-essential items. Consumption levels remain relatively low, with only high income households typically purchasing breakfast cereals on a regular basis.
Euromonitor International's Breakfast Cereals in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Breakfast Cereals in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bakery in Nigeria
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Strong Steady Growth of Packaged Foods
the Impact of the Economic Downturn Persists
Multinationals Continue To Dominate the Market
Open Markets Remain the Primary Distribution Channel
Positive Outlook for the Forecast Period
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
AG Leventis (nigeria) Plc
Strategic Direction
Key Facts
Summary 2 AG Leventis Plc: Key Facts
Summary 3 AG Leventis Plc: Operational Indicators
Company Background
Production
Summary 4 AG Leventis Plc: Production Statistics 2009
Competitive Positioning
Summary 5 AG Leventis Plc: Competitive Position 2009
Big Treat Bakery & Confectionery Ltd
Strategic Direction
Key Facts
Summary 6 Big Treat Bakery & Confectionery Ltd: Key Facts
Summary 7 Big Treat Bakery & Confectionery Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Big Treat Bakery & Confectionery Ltd: Competitive Position 2009
Flour Mills of Nigeria Plc
Strategic Direction
Key Facts
Summary 9 Flour Mills of Nigeria Plc: Key Facts
Summary 10 Flour Mills of Nigeria Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Golden Pasta Co Nigeria Ltd: Competitive Position 2009
May & Baker Nigeria Plc
Strategic Direction
Key Facts
Summary 12 May & Baker Nigeria Plc: Key Facts
Summary 13 May & Baker Nigeria Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 May & Baker Nigeria Plc: Competitive Position 2009
Tantalizers Nigeria Plc
Strategic Direction
Key Facts
Summary 15 Tantalizers Nigeria Plc: Key Facts
Summary 16 Tantalizers Nigeria Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Baked Goods by Category: Volume 2005-2010
Table 49 Sales of Baked Goods by Category: Value 2005-2010
Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 52 Baked Goods Company Shares 2005-2009
Table 53 Baked Goods Brand Shares 2006-2009
Table 54 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 55 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 56 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 57 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 58 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Biscuits by Category: Volume 2005-2010
Table 60 Sales of Biscuits by Category: Value 2005-2010
Table 61 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 62 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 63 Biscuits Company Shares 2005-2009
Table 64 Biscuits Brand Shares 2006-2009
Table 65 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 66 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 67 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 68 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 69 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 71 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 72 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 73 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 74 Breakfast Cereals Company Shares 2005-2009
Table 75 Breakfast Cereals Brand Shares 2006-2009
Table 76 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 77 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 78 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 79 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 80 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Strong Steady Growth of Packaged Foods
the Impact of the Economic Downturn Persists
Multinationals Continue To Dominate the Market
Open Markets Remain the Primary Distribution Channel
Positive Outlook for the Forecast Period
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
AG Leventis (nigeria) Plc
Strategic Direction
Key Facts
Summary 2 AG Leventis Plc: Key Facts
Summary 3 AG Leventis Plc: Operational Indicators
Company Background
Production
Summary 4 AG Leventis Plc: Production Statistics 2009
Competitive Positioning
Summary 5 AG Leventis Plc: Competitive Position 2009
Big Treat Bakery & Confectionery Ltd
Strategic Direction
Key Facts
Summary 6 Big Treat Bakery & Confectionery Ltd: Key Facts
Summary 7 Big Treat Bakery & Confectionery Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Big Treat Bakery & Confectionery Ltd: Competitive Position 2009
Flour Mills of Nigeria Plc
Strategic Direction
Key Facts
Summary 9 Flour Mills of Nigeria Plc: Key Facts
Summary 10 Flour Mills of Nigeria Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Golden Pasta Co Nigeria Ltd: Competitive Position 2009
May & Baker Nigeria Plc
Strategic Direction
Key Facts
Summary 12 May & Baker Nigeria Plc: Key Facts
Summary 13 May & Baker Nigeria Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 May & Baker Nigeria Plc: Competitive Position 2009
Tantalizers Nigeria Plc
Strategic Direction
Key Facts
Summary 15 Tantalizers Nigeria Plc: Key Facts
Summary 16 Tantalizers Nigeria Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Baked Goods by Category: Volume 2005-2010
Table 49 Sales of Baked Goods by Category: Value 2005-2010
Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 52 Baked Goods Company Shares 2005-2009
Table 53 Baked Goods Brand Shares 2006-2009
Table 54 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 55 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 56 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 57 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 58 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Biscuits by Category: Volume 2005-2010
Table 60 Sales of Biscuits by Category: Value 2005-2010
Table 61 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 62 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 63 Biscuits Company Shares 2005-2009
Table 64 Biscuits Brand Shares 2006-2009
Table 65 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 66 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 67 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 68 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 69 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 71 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 72 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 73 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 74 Breakfast Cereals Company Shares 2005-2009
Table 75 Breakfast Cereals Brand Shares 2006-2009
Table 76 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 77 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 78 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 79 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 80 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015