Bakery in Morocco

Date: November 22, 2010
Pages: 81
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B47F2B06101EN
Leaflet:

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The health and wellness trend is slowly becoming important to Moroccan consumers. Bread featuring slogans such as Recondo “0% cholesterol” by Sopalim SA, or Bauducco “No salt, no sugar”, or “high in fibre” by Tenerif SA are increasingly present in supermarket and hypermarket aisles as they are now chosen more often over standard products. These products usually retail at a slightly higher price than standard varieties, making them attractive to consumers looking for the health benefits without...

Euromonitor International's Baked Goods in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bakery in Morocco
Euromonitor International
November 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Consistent Growth Maintained Despite Weak Economic Performance
Increasing Consumer Health and Wellness Awareness
Domestic Players Continue To Lead Sales
Independent Small Grocers Remain Leading Distribution Channel
Strong Growth Expected Over Forecast Period
Key Trends and Developments
Moroccan Economy Recovering Slowly
Rising Consumer Health and Wellness Awareness
Small Pack Sizes Stimulate Sales
Need for Convenience Shaping Demand and Distribution Trends
Spread of Supermarkets/hypermarkets Broadens Choice
Market Data
  Table 1 Sales of Packaged Food by Category: Volume 2005-2010
  Table 2 Sales of Packaged Food by Category: Value 2005-2010
  Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 5 GBO Shares of Packaged Food 2005-2009
  Table 6 NBO Shares of Packaged Food 2005-2009
  Table 7 NBO Brand Shares of Packaged Food 2006-2009
  Table 8 Penetration of Private Label by Category 2005-2009
  Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
  Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 33 Company Shares of Nutrition/Staples 2005-2009
  Table 34 Brand Shares of Nutrition/Staples 2006-2009
  Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 40 Sales of Meal Solutions by Category: Value 2005-2010
  Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 43 Company Shares of Meal Solutions 2005-2009
  Table 44 Brand Shares of Meal Solutions 2006-2009
  Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 1 Research Sources
Aiguebelle SA
Strategic Direction
Key Facts
  Summary 2 Aiguebelle SA: Key Facts
  Summary 3 Aiguebelle SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Aiguebelle SA: Competitive Position 2009
Akwa Group
Strategic Direction
Key Facts
  Summary 5 Akwa Group: Key Facts
  Summary 6 Akwa Group: Operational Indicators
Company Background
  Summary 7 Akwa Group: Competitive Position 2009
Bimo (biscuiterie Industrielle Du Moghreb)
Strategic Direction
Key Facts
  Summary 8 Bimo (Biscuiterie Industrielle du Moghreb): Key Facts
  Summary 9 Bimo (Biscuiterie Industrielle du Moghreb): Operational Indicators
Company Background
Competitive Positioning
  Summary 10 Bimo (Biscuiterie Industrielle du Moghreb): Competitive Position 2009
Centrale Laitière Maroc Lait
Strategic Direction
Key Facts
  Summary 11 Centrale Laitière Maroc Lait: Key Facts
  Summary 12 Centrale Laitière Maroc Lait: Operational Indicators
Company Background
Competitive Positioning
  Summary 13 Centrale Laitière Maroc Lait: Competitive Position 2009
Conserveries Marocaines Doha
Strategic Direction
Key Facts
  Summary 14 Conserveries Marocaines Doha: Key Facts
Company Background
Production
Competitive Positioning
  Summary 15 Conserveries Marocaines Doha: Competitive Position 2009
Cooperative Copag
Strategic Direction
Key Facts
  Summary 16 Cooperative COPAG: Key Facts
  Summary 17 Cooperative COPAG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 18 Cooperative COPAG: Competitive Position 2009
Groupe Rahal
Strategic Direction
Key Facts
  Summary 19 Groupe Rahal: Key Facts
Company Background
Competitive Positioning
  Summary 20 Groupe Rahal: Competitive Position 2009
Les Conserves De Meknès Aicha SA
Strategic Direction
Key Facts
  Summary 21 Les Conserves de Meknès Aicha SA: Key Facts
  Summary 22 Les Conserves de Meknès Aicha SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 23 Les Conserves de Meknès Aicha SA: Competitive Position 2009
Lesieur Cristal
Strategic Direction
Key Facts
  Summary 24 Lesieur Cristal: Key Facts
  Summary 25 Lesieur Cristal: Operational Indicators
Company Background
Competitive Positioning
  Summary 26 Lesieur Cristal SA: Competitive Position 2009
Maghreb Industries SA
Strategic Direction
Key Facts
  Summary 27 Maghreb Industries SA: Key Facts
  Summary 28 Maghreb Industries SA: Operational Indicators
Company Background
Production
  Summary 29 Maghreb Industries: Production Statistics 2009
Competitive Positioning
  Summary 30 Maghreb Industries SA: Competitive Position 2009
Mobigen SA
Strategic Direction
Key Facts
  Summary 31 Mobigen SA: Key Facts
  Summary 32 Mobigen SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 33 Mobigen SA: Competitive Position 2009
Palmeraies Koutoubia SA (sapak SA)
Strategic Direction
Key Facts
  Summary 34 Palmeraies Koutoubia SA (Sapak SA): Key Facts
  Summary 35 Palmeraies Koutoubia SA (Sapak SA): Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 36 Palmeraies Koutoubia SA (Sapak SA): Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 49 Sales of Baked Goods by Category: Volume 2005-2010
  Table 50 Sales of Baked Goods by Category: Value 2005-2010
  Table 51 Sales of Baked Goods by Category: % Volume Growth 2005-2010
  Table 52 Sales of Baked Goods by Category: % Value Growth 2005-2010
  Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
  Table 54 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
  Table 55 Baked Goods Company Shares 2005-2009
  Table 56 Baked Goods Brand Shares 2006-2009
  Table 57 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
  Table 58 Forecast Sales of Baked Goods by Category: Volume 2010-2015
  Table 59 Forecast Sales of Baked Goods by Category: Value 2010-2015
  Table 60 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
  Table 61 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 62 Sales of Biscuits by Category: Volume 2005-2010
  Table 63 Sales of Biscuits by Category: Value 2005-2010
  Table 64 Sales of Biscuits by Category: % Volume Growth 2005-2010
  Table 65 Sales of Biscuits by Category: % Value Growth 2005-2010
  Table 66 Biscuits Company Shares 2005-2009
  Table 67 Biscuits Brand Shares 2006-2009
  Table 68 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
  Table 69 Forecast Sales of Biscuits by Category: Volume 2010-2015
  Table 70 Forecast Sales of Biscuits by Category: Value 2010-2015
  Table 71 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
  Table 72 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 73 Sales of Breakfast Cereals by Category: Volume 2005-2010
  Table 74 Sales of Breakfast Cereals by Category: Value 2005-2010
  Table 75 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
  Table 76 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
  Table 77 Breakfast Cereals Company Shares 2005-2009
  Table 78 Breakfast Cereals Brand Shares 2006-2009
  Table 79 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
  Table 80 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
  Table 81 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
  Table 82 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  Table 83 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
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