Bakery in Kenya

Date: November 22, 2010
Pages: 54
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BED856375AEEN
Leaflet:

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Volume growth of baked goods first showed signs of recovery in 2010, although still declining by 1%. The effect of the economic downturn was still felt on consumption figures with high inflation and production costs. However, at the time of writing the free-fall seems to be over and consumers are reintroducing baked goods into their spending.

Euromonitor International's Baked Goods in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bakery in Kenya
Euromonitor International
November 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Downturn Leads To Reduced Consumer Spending
More Sophisticated Lifestyles Among Upper Income Consumers
Modern Retailers Control Distribution
Global Economic Recovery Set To Benefit Packaged Food in Kenya
Market Data
  Table 1 Sales of Packaged Food by Category: Volume 2005-2010
  Table 2 Sales of Packaged Food by Category: Value 2005-2010
  Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 5 GBO Shares of Packaged Food 2005-2009
  Table 6 NBO Shares of Packaged Food 2005-2009
  Table 7 NBO Brand Shares of Packaged Food 2006-2009
  Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
  Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 32 Company Shares of Nutrition/Staples 2005-2009
  Table 33 Brand Shares of Nutrition/Staples 2006-2009
  Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 39 Sales of Meal Solutions by Category: Value 2005-2010
  Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 42 Company Shares of Meal Solutions 2005-2009
  Table 43 Brand Shares of Meal Solutions 2006-2009
  Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 1 Research Sources
Bidco Oil Refinery Ltd Kenya
Strategic Direction
Key Facts
  Summary 2 Bidco Oil Refinery Ltd Kenya: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Bidco Oil Refineries Ltd: Competitive Position 2009
Brookside Dairy Ltd
Strategic Direction
Key Facts
  Summary 4 Brookside Dairy Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 Brookside Dairy Ltd: Competitive Position 2009
Kenchic Ltd
Strategic Direction
Key Facts
  Summary 6 Kenchic Ltd: Key Facts
  Summary 7 Kenchic Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 8 Kenchic Ltd: Competitive Position 2009
Premier Food Holdings
Strategic Direction
Key Facts
  Summary 9 Premier Food Holdings: Key Facts
Company Background
Production
Competitive Positioning
  Summary 10 Premier Food Holdings: Competitive Position 2009
Spin Knit Dairy Ltd
Strategic Direction
Key Facts
  Summary 11 Spin Knit Dairy Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 12 Spin Knit Dairy Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 48 Sales of Baked Goods by Category: Volume 2005-2010
  Table 49 Sales of Baked Goods by Category: Value 2005-2010
  Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
  Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
  Table 52 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
  Table 53 Baked Goods Company Shares 2005-2009
  Table 54 Baked Goods Brand Shares 2006-2009
  Table 55 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
  Table 56 Forecast Sales of Baked Goods by Category: Volume 2010-2015
  Table 57 Forecast Sales of Baked Goods by Category: Value 2010-2015
  Table 58 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
  Table 59 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 60 Sales of Biscuits by Category: Volume 2005-2010
  Table 61 Sales of Biscuits by Category: Value 2005-2010
  Table 62 Sales of Biscuits by Category: % Volume Growth 2005-2010
  Table 63 Sales of Biscuits by Category: % Value Growth 2005-2010
  Table 64 Biscuits Company Shares 2005-2009
  Table 65 Biscuits Brand Shares 2006-2009
  Table 66 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
  Table 67 Forecast Sales of Biscuits by Category: Volume 2010-2015
  Table 68 Forecast Sales of Biscuits by Category: Value 2010-2015
  Table 69 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
  Table 70 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 71 Sales of Breakfast Cereals by Category: Volume 2005-2010
  Table 72 Sales of Breakfast Cereals by Category: Value 2005-2010
  Table 73 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
  Table 74 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
  Table 75 Breakfast Cereals Company Shares 2005-2009
  Table 76 Breakfast Cereals Brand Shares 2006-2009
  Table 77 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
  Table 78 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
  Table 79 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
  Table 80 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  Table 81 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
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