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Bakery in Hungary

January 2011 | 79 pages | ID: B5802FB1046EN
Euromonitor International Ltd

US$ 990.00

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Although the overall food VAT rate increased to 25% in 2009, the government decided to give bread and a number of other baked goods products a preferential VAT rate of 18%. A number of government austerity measures were introduced in 2009 in response to the global economic crisis and in a bid to keep the budget deficit at bay, with one of these measures being the general increase in VAT rates.

Euromonitor International's Baked Goods in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bakery in Hungary
Euromonitor International
January 2011

LIST OF CONTENTS AND TABLES

Executive Summary
Packaged Food Continues To Feel the Impact of the Global Downturn in 2010
Demand for Mid-price Products Falls But New Premium Launches Continue
Economic Downturn Drives Demand for Private Label Products
Discounters Channel Continues To Gain Ground in 2010
Moderate Market Recovery Expected Over the Forecast Period
Key Trends and Developments
Greater Political Stability Will Aid Hungary's Economic Recovery
Downturn Strengthens Demand for Domestic Products
Discounters Channel Makes Gains in Packaged Food Distribution
Price Competition Remains Intense As Real Incomes Continue To Fall
Reduced Spending on Leisure Activities Hits Foodservice Volume Sales
Market Data
  Table 1 Sales of Packaged Food by Category: Volume 2005-2010
  Table 2 Sales of Packaged Food by Category: Value 2005-2010
  Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 5 NBO Shares of Packaged Food 2005-2009
  Table 6 NBO Brand Shares of Packaged Food 2006-2009
  Table 7 Penetration of Private Label by Category 2005-2009
  Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
  Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 32 Company Shares of Nutrition/Staples 2005-2009
  Table 33 Brand Shares of Nutrition/Staples 2006-2009
  Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 39 Sales of Meal Solutions by Category: Value 2005-2010
  Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 42 Company Shares of Meal Solutions 2005-2009
  Table 43 Brand Shares of Meal Solutions 2006-2009
  Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 1 Research Sources
Alföldi Tej Értékesíto És Beszerzo Kft
Strategic Direction
Key Facts
  Summary 2 Alföldi Tej Értékesíto és Beszerzo Kft: Key Facts
  Summary 3 Alföldi Tej Értékesíto és Beszerzo Kft: Operational Indicators 2007-2008
Company Background
Production
  Summary 4 Alföldi Tej Értékesíto és Beszerzo Kft: Production Statistics 2009
Competitive Positioning
  Summary 5 Alföldi Tej Értékesíto és Beszerzo Kft: Competitive Position 2009
Bonduelle Nagykörös Kft
Strategic Direction
  Summary 6 Bonduelle Nagykörös Kft: Key Facts
  Summary 7 Bonduelle Nagykörös Kft: Operational Indicators 2007-2008
Company Background
Production
  Summary 8 Bonduelle Nagykörös Kft: Production Statistics 2009
Competitive Positioning
  Summary 9 Bonduelle Nagykörös Kft: Competitive Position 2009
Bunge Növényolajipari Zrt
Strategic Direction
Key Facts
  Summary 10 Bunge Növényolajipari Zrt: Key Facts
  Summary 11 Bunge Növényolajipari Zrt: Operational Indicators 2007-2008
Company Background
Production
  Summary 12 Bunge Növényolajipari Zrt: Production Statistics 2009
Competitive Positioning
  Summary 13 Bunge Növényolajipari Zrt: Competitive Position 2009
Chio-wolf Magyarország Kft
Strategic Direction
Key Facts
  Summary 14 Chio-Wolf Magyarország Kft: Key Facts
  Summary 15 Chio-Wolf Magyarország Kft: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
  Summary 16 Chio-Wolf Magyarország Kft: Competitive Position 2009
Eru Hungária Sajtgyártó Kft
Strategic Direction
Key Facts
  Summary 17 Eru Hungária Sajtgyártó Kft: Key Facts
  Summary 18 Eru Hungária Sajtgyártó Kft: Operational Indicators 2007-2008
Company Background
Production
  Summary 19 Eru Hungária Sajtgyártó Kft: Production Statistics 2009
Competitive Positioning
  Summary 20 Eru Hungária Sajtgyártó Kft: Competitive Position 2009
Globus Konzervipari Zrt
Strategic Direction
Key Facts
  Summary 21 Globus Konzervipari Zrt: Key Facts
  Summary 22 Globus Konzervipari Zrt: Operational Indicators 2007-2008
Company Background
Production
  Summary 23 Globus Konzervipari Zrt: Production Statistics 2009
Competitive Positioning
  Summary 24 Globus Konzervipari Zrt: Competitive Position 2009
Gyermely Holding Zrt
Strategic Direction
Key Facts
  Summary 25 Gyermely Holding Zrt: Key Facts
  Summary 26 Gyermely Holding Zrt: Operational Indicators 2007-2009
Company Background
Production
  Summary 27 Gyermely Holding Zrt: Production Statistics 2009
Competitive Positioning
  Summary 28 Gyermely Holding Zrt: Competitive Position 2009
Mona Hungary Kft
Strategic Direction
Key Facts
  Summary 29 Mona Hungary Kft: Key Facts
  Summary 30 Mona Hungary Kft: Operational Indicators 2007-2008
Company Background
Production
Competitive Positioning
  Summary 31 Mona Hungary Kft: Competitive Position 2009
Pápai Hús Zrt
Strategic Direction
Key Facts
  Summary 32 Pápai Hús Zrt: Key Facts
  Summary 33 Pápai Hús Zrt: Operational Indicators 2007-2009
Company Background
Production
  Summary 34 Pápai Hús Zrt: Production Statistics 2009
Competitive Positioning
  Summary 35 Pápai Hús Zrt: Competitive Position 2009
Pick Szeged Szalámigyár És Húsüzem Zrt
Strategic Direction
Key Facts
  Summary 36 Pick Szeged Szalámigyár és Húsüzem Zrt: Key Facts
  Summary 37 Pick Szeged Szalámigyár és Húsüzem Zrt: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
  Summary 38 Pick Szeged Szalámigyár és Húsüzem Zrt: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 48 Sales of Baked Goods by Category: Volume 2005-2010
  Table 49 Sales of Baked Goods by Category: Value 2005-2010
  Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
  Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
  Table 52 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
  Table 53 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
  Table 54 Baked Goods Company Shares 2005-2009
  Table 55 Baked Goods Brand Shares 2006-2009
  Table 56 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
  Table 57 Forecast Sales of Baked Goods by Category: Volume 2010-2015
  Table 58 Forecast Sales of Baked Goods by Category: Value 2010-2015
  Table 59 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
  Table 60 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 61 Sales of Biscuits by Category: Volume 2005-2010
  Table 62 Sales of Biscuits by Category: Value 2005-2010
  Table 63 Sales of Biscuits by Category: % Volume Growth 2005-2010
  Table 64 Sales of Biscuits by Category: % Value Growth 2005-2010
  Table 65 Biscuits Company Shares 2005-2009
  Table 66 Biscuits Brand Shares 2006-2009
  Table 67 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
  Table 68 Forecast Sales of Biscuits by Category: Volume 2010-2015
  Table 69 Forecast Sales of Biscuits by Category: Value 2010-2015
  Table 70 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
  Table 71 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 72 Sales of Breakfast Cereals by Category: Volume 2005-2010
  Table 73 Sales of Breakfast Cereals by Category: Value 2005-2010
  Table 74 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
  Table 75 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
  Table 76 Breakfast Cereals Company Shares 2005-2009
  Table 77 Breakfast Cereals Brand Shares 2006-2009
  Table 78 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
  Table 79 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
  Table 80 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
  Table 81 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  Table 82 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015


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