Bakery in Guatemala
With current value sales set to increase by 4% to total GTQ9.5 billion in 2010, baked goods is the most important sector in the packaged foods market in Guatemala. Bread represents an essential item in most Guatemalan households, where it is considered a staple for the average daily diet. The wide availability of this product is partially possible thanks to the existence of many artisanal bakeries spread all throughout the country.
Euromonitor International's Baked Goods in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Baked Goods in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bakery in Guatemala
Euromonitor International
September 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Segmentation A Key Strategy During Recession
New Product Launches in Line With Convenience and Health Awareness
Point-of-sale Promotions Key Developer of Packaged Food Industry
Traditional Channel Continues To Account for Vast Percentage of Shares
Improved Economic Situation Gives Hope of Great Future Potential
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Alimentos Kern De Guatemala SA
Strategic Direction
Key Facts
Summary 2 Alimentos Kern de Guatemala, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alimentos Kern de Guatemala, SA: Competitive Position 2009
Avicola Villalobos SA
Strategic Direction
Key Facts
Summary 4 Avícola Villalobos SA: Key Facts
Company Background
Production
Competitive Positioning
Industria Nacional Alimenticia, SA
Strategic Direction
Key Facts
Summary 5 Industria Nacional Alimenticia SA: Key Facts
Production
Competitive Positioning
Summary 6 Industria Nacional Alimenticia SA: Competitive Position 2009
Malher, SA
Strategic Direction
Key Facts
Summary 7 Malher SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Malher SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Baked Goods by Category: Volume 2005-2010
Table 49 Sales of Baked Goods by Category: Value 2005-2010
Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 52 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 53 Baked Goods Company Shares 2005-2009
Table 54 Baked Goods Brand Shares 2006-2009
Table 55 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 56 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 57 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 58 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Biscuits by Category: Volume 2005-2010
Table 61 Sales of Biscuits by Category: Value 2005-2010
Table 62 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 63 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 64 Biscuits Company Shares 2005-2009
Table 65 Biscuits Brand Shares 2006-2009
Table 66 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 67 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 68 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 69 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 70 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 72 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 73 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 74 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 75 Breakfast Cereals Company Shares 2005-2009
Table 76 Breakfast Cereals Brand Shares 2006-2009
Table 77 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 78 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 79 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 80 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Euromonitor International
September 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Segmentation A Key Strategy During Recession
New Product Launches in Line With Convenience and Health Awareness
Point-of-sale Promotions Key Developer of Packaged Food Industry
Traditional Channel Continues To Account for Vast Percentage of Shares
Improved Economic Situation Gives Hope of Great Future Potential
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Alimentos Kern De Guatemala SA
Strategic Direction
Key Facts
Summary 2 Alimentos Kern de Guatemala, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alimentos Kern de Guatemala, SA: Competitive Position 2009
Avicola Villalobos SA
Strategic Direction
Key Facts
Summary 4 Avícola Villalobos SA: Key Facts
Company Background
Production
Competitive Positioning
Industria Nacional Alimenticia, SA
Strategic Direction
Key Facts
Summary 5 Industria Nacional Alimenticia SA: Key Facts
Production
Competitive Positioning
Summary 6 Industria Nacional Alimenticia SA: Competitive Position 2009
Malher, SA
Strategic Direction
Key Facts
Summary 7 Malher SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Malher SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Baked Goods by Category: Volume 2005-2010
Table 49 Sales of Baked Goods by Category: Value 2005-2010
Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 52 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 53 Baked Goods Company Shares 2005-2009
Table 54 Baked Goods Brand Shares 2006-2009
Table 55 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 56 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 57 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 58 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Biscuits by Category: Volume 2005-2010
Table 61 Sales of Biscuits by Category: Value 2005-2010
Table 62 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 63 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 64 Biscuits Company Shares 2005-2009
Table 65 Biscuits Brand Shares 2006-2009
Table 66 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 67 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 68 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 69 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 70 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 72 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 73 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 74 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 75 Breakfast Cereals Company Shares 2005-2009
Table 76 Breakfast Cereals Brand Shares 2006-2009
Table 77 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 78 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 79 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 80 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015