Bakery in Greece

April 2010 | 77 pages | ID: B7FFF48FC4AEN
Euromonitor International Ltd

Abstracts

As a result of rising consumer healthy eating awareness, along with the fact that baked goods, especially artisanal variants, are deeply rooted in Greek eating habits, baked goods has been relatively unaffected by the economic downturn, at least with regard to volume sales. With bakeries found in virtually every neighbourhood in Greece and with artisanal products perceived as offering good value for money, baked goods are much appreciated by Greek consumers and enjoy a very high penetration...

Euromonitor International's Baked Goods in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baked Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Bakery in Greece
Euromonitor International
August 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Packaged Food Benefits From Economic Downturn
Declining Disposable Incomes, Tax Hikes, Drop in Tourist Influx
Artisanal Products Drive Sales
Supermarkets Continue To Drive Sales
A Gloomy Future
Key Trends and Developments
Price Wars Shape Greek Staple Food Products
Private Label Products: A Future Growth Driver
Back-to-the-roots: Local Flavours in the Spotlight
Cocooning: Stay-at-home Trend Triggers New Consumption Patterns
Foodservice and Retail Severely Hit by Decline in Tourism
Market Data
  Table 1 Sales of Packaged Food by Category: Volume 2005-2010
  Table 2 Sales of Packaged Food by Category: Value 2005-2010
  Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 5 GBO Shares of Packaged Food 2005-2009
  Table 6 NBO Shares of Packaged Food 2005-2009
  Table 7 NBO Brand Shares of Packaged Food 2006-2009
  Table 8 Penetration of Private Label by Category 2005-2009
  Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
  Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/stapes - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 33 Company Shares of Nutrition/Staples 2005-2009
  Table 34 Brand Shares of Nutrition/Staples 2006-2009
  Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 40 Sales of Meal Solutions by Category: Value 2005-2010
  Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 43 Company Shares of Meal Solutions 2005-2009
  Table 44 Brand Shares of Meal Solutions 2006-2009
  Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 1 Research Sources
Creta Farm SA
Strategic Direction
Key Facts
  Summary 2 Creta Farm SA: Key Facts
  Summary 3 Creta Farm SA: Operational Indicators
Company Background
Production
Competitive Positioning
Fage SA
Strategic Direction
Key Facts
  Summary 4 Fage SA: Key Facts
  Summary 5 Fage SA: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
  Summary 6 Fage SA: Competitive Position 2009
Flavour Factory Hellas Ltd
Strategic Direction
Key Facts
  Summary 7 Flavour Factory Ltd: Key Facts
Company Background
Production
Competitive Positioning
Jiotis SA
Strategic Direction
Key Facts
  Summary 8 Jotis SA: Key Facts
Company Background
Production
  Summary 9 Jotis SA: Production Statistics 2009
Competitive Positioning
  Summary 10 Jotis SA: Competitive Position 2009
Kallimanis Sa, G
Strategic Direction
Key Facts
  Summary 11 Kallimanis SA: Key Facts
  Summary 12 Kallimanis SA: Operational Indicators
Company Background
Production
  Summary 13 Kallimanis SA: Production Statistics 2009
Competitive Positioning
Kikizas Melissa Sa, A
Strategic Direction
Key Facts
  Summary 14 A Kikizas Melissa SA: Key Facts
  Summary 15 A Kikizas Melissa SA: Operational Indicators
Company Background
Production
Competitive Positioning
Mevgal Macedonian Milk Industry SA
Strategic Direction
Key Facts
  Summary 16 Mevgal Macedonian Milk Industry SA: Key Facts
  Summary 17 Mevgal Macedonian Milk Industry SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 18 Mevgal Macedonian Milk Industry SA: Competitive Position 2009
Olympos SA
Strategic Direction
Key Facts
  Summary 19 Olympos SA: Key Facts
Company Background
Production
  Summary 20 Olympos SA: Production Statistics 2009
Competitive Positioning
  Summary 21 Olympos SA: Competitive Position 2009
Vivartia SA
Strategic Direction
Key Facts
  Summary 22 Vivartia SA: Key Facts
  Summary 23 Vivartia SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 24 Vivartia SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 49 Sales of Baked Goods by Category: Volume 2005-2010
  Table 50 Sales of Baked Goods by Category: Value 2005-2010
  Table 51 Sales of Baked Goods by Category: % Volume Growth 2005-2010
  Table 52 Sales of Baked Goods by Category: % Value Growth 2005-2010
  Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
  Table 54 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
  Table 55 Baked Goods Company Shares 2005-2009
  Table 56 Baked Goods Brand Shares 2006-2009
  Table 57 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
  Table 58 Forecast Sales of Baked Goods by Category: Volume 2010-2015
  Table 59 Forecast Sales of Baked Goods by Category: Value 2010-2015
  Table 60 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
  Table 61 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 62 Sales of Biscuits by Category: Volume 2005-2010
  Table 63 Sales of Biscuits by Category: Value 2005-2010
  Table 64 Sales of Biscuits by Category: % Volume Growth 2005-2010
  Table 65 Sales of Biscuits by Category: % Value Growth 2005-2010
  Table 66 Biscuits Company Shares 2005-2009
  Table 67 Biscuits Brand Shares 2006-2009
  Table 68 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
  Table 69 Forecast Sales of Biscuits by Category: Volume 2010-2015
  Table 70 Forecast Sales of Biscuits by Category: Value 2010-2015
  Table 71 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
  Table 72 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 73 Sales of Breakfast Cereals by Category: Volume 2005-2010
  Table 74 Sales of Breakfast Cereals by Category: Value 2005-2010
  Table 75 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
  Table 76 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
  Table 77 Breakfast Cereals Company Shares 2005-2009
  Table 78 Breakfast Cereals Brand Shares 2006-2009
  Table 79 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
  Table 80 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
  Table 81 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
  Table 82 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  Table 83 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015