Bakery in Egypt
Baked goods remained an extremely popular segment as Egyptians continue to like high carbohydrate foods. The main reason for this is the majority of the Egyptian population fall below the poverty line and therefore prefers eating foods that will fill them up fast. Foods high in carbohydrates provide them with the full feeling at the cheapest possible price.
Euromonitor International's Baked Goods in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Baked Goods in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bakery in Egypt
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Sales of Packaged Food on the Rise
Consumer Promotions Drive Packaged Food Volume
Macro Warehouse Open Their First Outlet in July 2010
Store-based Selling Remained Most Popular Channel While Modern Channels Most Dynamic
Uncertainty and Scepticism About the Performance of Packaged Food in the Forecast Period
Key Trends and Developments
Urban Inflation Reaches 11% in June 2010
Unhealthy Eating Habits Are Taking Their Toll on Egyptian Consumers
Innovation in Packaging and New Product Development To Increase Sales
New Retail Channels Driving Sales of Packaged Food in Egypt
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Arma Food Industries
Strategic Direction
Key Facts
Summary 2 Arma Food Industries: Key Facts
Summary 3 Arma Food Industries : Operational Indicators
Company Background
Production
Summary 4 Arma Food Industries: Production Statistics 2009
Competitive Positioning
Summary 5 Arma Food Industries: Competitive Position 2009
Cairo Poultry Processing Co
Strategic Direction
Key Facts
Summary 6 Cairo Poultry Processing Co: Key Facts
Summary 7 Cairo Poultry Processing Co: Operational Indicators
Company Background
Production
Summary 8 Cairo Poultry Processing Co: Production Statistics 2009
Competitive Positioning
Summary 9 Cairo Poultry Processing Co: Competitive Position 2009
Edita Food Industries Sae
Strategic Direction
Key Facts
Summary 10 Edita Food Industries SAE: Key Facts
Summary 11 Edita Food Industries SAE: Operational Indicators
Company Background
Production
Summary 12 Edita Food Industries SAE: Production Statistics 2009
Competitive Positioning
Summary 13 Edita Food Industries SAE: Competitive Position 2009
Egyptian Co for Food (biscomisr)
Strategic Direction
Key Facts
Summary 14 Egyptian Co For Food(Biscomisr): Key Facts
Summary 15 Egyptian Co For Food(Biscomisr): Operational Indicators
Company Background
Production
Summary 16 Egyptian Co For Food(Biscomisr): Production Statistics 2009
Competitive Positioning
Summary 17 Egyptian Co For Food(Biscomisr): Competitive Position 2009
Faragello Group
Strategic Direction
Key Facts
Summary 18 Faragallo Group: Key Facts
Summary 19 Faragello Group: Operational Indicators
Company Background
Production
Summary 20 Faragallo Group: Production Statistics 2009
Competitive Positioning
Summary 21 Faragallo Group:Competitive Position 2009
Modern Bakeries 6 of October Sae
Strategic Direction
Key Facts
Summary 22 Modern Bakeries 6 of October SAE: Key Facts
Summary 23 Modern Bakeries 6 of October SAE: Operational Indicators
Company Background
Production
Summary 24 Modern Bakeries 6 of October SAE: Production Statistics 2009
Competitive Positioning
Summary 25 Modern Bakeries 6 of October SAE: Competitive Position 2009
Wadi Food Industries Co
Strategic Direction
Key Facts
Summary 26 Wadi Food Industries Co: Key Facts
Summary 27 Wadi Food Industries Co: Operational Indicators
Company Background
Production
Summary 28 Wadi Food Industries Co: Production Statistics 2009
Competitive Positioning
Summary 29 Wadi Food Industries Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Baked Goods by Category: Volume 2005-2010
Table 49 Sales of Baked Goods by Category: Value 2005-2010
Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 52 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
Table 53 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 54 Baked Goods Company Shares 2005-2009
Table 55 Baked Goods Brand Shares 2006-2009
Table 56 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 57 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 58 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 60 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Biscuits by Category: Volume 2005-2010
Table 62 Sales of Biscuits by Category: Value 2005-2010
Table 63 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 64 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 65 Biscuits Company Shares 2005-2009
Table 66 Biscuits Brand Shares 2006-2009
Table 67 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 68 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 69 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 70 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 71 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 73 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 74 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 75 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 76 Breakfast Cereals Company Shares 2005-2009
Table 77 Breakfast Cereals Brand Shares 2006-2009
Table 78 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 79 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 80 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 82 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Sales of Packaged Food on the Rise
Consumer Promotions Drive Packaged Food Volume
Macro Warehouse Open Their First Outlet in July 2010
Store-based Selling Remained Most Popular Channel While Modern Channels Most Dynamic
Uncertainty and Scepticism About the Performance of Packaged Food in the Forecast Period
Key Trends and Developments
Urban Inflation Reaches 11% in June 2010
Unhealthy Eating Habits Are Taking Their Toll on Egyptian Consumers
Innovation in Packaging and New Product Development To Increase Sales
New Retail Channels Driving Sales of Packaged Food in Egypt
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 9 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 10 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 11 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 22 Company Shares of Impulse and Indulgence Products 2005-2009
Table 23 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 29 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 32 Company Shares of Nutrition/Staples 2005-2009
Table 33 Brand Shares of Nutrition/Staples 2006-2009
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2005-2010
Table 39 Sales of Meal Solutions by Category: Value 2005-2010
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 41 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 42 Company Shares of Meal Solutions 2005-2009
Table 43 Brand Shares of Meal Solutions 2006-2009
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 45 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Arma Food Industries
Strategic Direction
Key Facts
Summary 2 Arma Food Industries: Key Facts
Summary 3 Arma Food Industries : Operational Indicators
Company Background
Production
Summary 4 Arma Food Industries: Production Statistics 2009
Competitive Positioning
Summary 5 Arma Food Industries: Competitive Position 2009
Cairo Poultry Processing Co
Strategic Direction
Key Facts
Summary 6 Cairo Poultry Processing Co: Key Facts
Summary 7 Cairo Poultry Processing Co: Operational Indicators
Company Background
Production
Summary 8 Cairo Poultry Processing Co: Production Statistics 2009
Competitive Positioning
Summary 9 Cairo Poultry Processing Co: Competitive Position 2009
Edita Food Industries Sae
Strategic Direction
Key Facts
Summary 10 Edita Food Industries SAE: Key Facts
Summary 11 Edita Food Industries SAE: Operational Indicators
Company Background
Production
Summary 12 Edita Food Industries SAE: Production Statistics 2009
Competitive Positioning
Summary 13 Edita Food Industries SAE: Competitive Position 2009
Egyptian Co for Food (biscomisr)
Strategic Direction
Key Facts
Summary 14 Egyptian Co For Food(Biscomisr): Key Facts
Summary 15 Egyptian Co For Food(Biscomisr): Operational Indicators
Company Background
Production
Summary 16 Egyptian Co For Food(Biscomisr): Production Statistics 2009
Competitive Positioning
Summary 17 Egyptian Co For Food(Biscomisr): Competitive Position 2009
Faragello Group
Strategic Direction
Key Facts
Summary 18 Faragallo Group: Key Facts
Summary 19 Faragello Group: Operational Indicators
Company Background
Production
Summary 20 Faragallo Group: Production Statistics 2009
Competitive Positioning
Summary 21 Faragallo Group:Competitive Position 2009
Modern Bakeries 6 of October Sae
Strategic Direction
Key Facts
Summary 22 Modern Bakeries 6 of October SAE: Key Facts
Summary 23 Modern Bakeries 6 of October SAE: Operational Indicators
Company Background
Production
Summary 24 Modern Bakeries 6 of October SAE: Production Statistics 2009
Competitive Positioning
Summary 25 Modern Bakeries 6 of October SAE: Competitive Position 2009
Wadi Food Industries Co
Strategic Direction
Key Facts
Summary 26 Wadi Food Industries Co: Key Facts
Summary 27 Wadi Food Industries Co: Operational Indicators
Company Background
Production
Summary 28 Wadi Food Industries Co: Production Statistics 2009
Competitive Positioning
Summary 29 Wadi Food Industries Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Baked Goods by Category: Volume 2005-2010
Table 49 Sales of Baked Goods by Category: Value 2005-2010
Table 50 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 51 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 52 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
Table 53 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 54 Baked Goods Company Shares 2005-2009
Table 55 Baked Goods Brand Shares 2006-2009
Table 56 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 57 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 58 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 60 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Biscuits by Category: Volume 2005-2010
Table 62 Sales of Biscuits by Category: Value 2005-2010
Table 63 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 64 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 65 Biscuits Company Shares 2005-2009
Table 66 Biscuits Brand Shares 2006-2009
Table 67 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 68 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 69 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 70 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 71 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 73 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 74 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 75 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 76 Breakfast Cereals Company Shares 2005-2009
Table 77 Breakfast Cereals Brand Shares 2006-2009
Table 78 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 79 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 80 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 82 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015