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Bakery in Brazil

August 2010 | 92 pages | ID: B8EAFE29A71EN
Euromonitor International Ltd

US$ 990.00

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Baked goods account for the largest proportion of sales within the bakery sector, with a share of 77% in value terms in 2010, because they are part of Brazilians’ staple diet. Unpackaged/artisanal brands including breads, cakes and pastries account for the vast majority of sales, with approximately 87% of total value in 2010. The large share of artisanal products is due very much to the Brazilian custom of eating fresh French-style bread, which is readily available in in-store bakeries...

Euromonitor International's Baked Goods in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bakery in Brazil
Euromonitor International
August 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Packaged Food Companies To Act Regionally To Tap Into Large Consumer Base
Investment in Affordable Packaging To Cater To Lower Income Consumers
Players Encouraged To Invest in Higher Value Added Products
Foodservice Has Huge Potential As Market Develops
Consumption of Packaged Food Items Expected To Rise
Key Trends and Developments
Brazil: Think Nationally, Act Regionally
Changing Consumer Habits Encourage Players To Invest in Higher Value Added Products
Increasing Consolidation Strengthens Domestic Players
Investment in Affordable Packaging To Cater Lower Income Consumers
New Rules for the Advertising of Products Targeted at Children
Market Data
  Table 1 Sales of Packaged Food by Category: Volume 2005-2010
  Table 2 Sales of Packaged Food by Category: Value 2005-2010
  Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 5 GBO Shares of Packaged Food 2005-2009
  Table 6 NBO Shares of Packaged Food 2005-2009
  Table 7 NBO Brand Shares of Packaged Food 2006-2009
  Table 8 Penetration of Private Label by Category 2005-2009
  Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Market Insight: Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
  Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 33 Company Shares of Nutrition/Staples 2005-2009
  Table 34 Brand Shares of Nutrition/Staples 2006-2009
  Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 40 Sales of Meal Solutions by Category: Value 2005-2010
  Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 43 Company Shares of Meal Solutions 2005-2009
  Table 44 Brand Shares of Meal Solutions 2006-2009
  Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 1 Research Sources
Agropalma SA
Strategic Direction
Key Facts
  Summary 2 Agropalma SA: Key Facts
  Summary 3 Agropalma SA: Operational Indicators
Company Background
Production
  Summary 4 Agropalma SA: Production Statistics 2009
Competitive Positioning
Ajinomoto Interamericana Indústria E Comércio Ltda
Strategic Direction
Key Facts
  Summary 5 Ajinomoto Interamericana Indústria e Comércio Ltda: Key Facts
Company Background
Production
Competitive Positioning
Brf Brasil Foods SA
Strategic Direction
Key Facts
  Summary 7 BRF Brasil Foods SA: Key Facts
  Summary 8 BRF Brasil Foods SA: Operational Indicators
Company Background
Production
  Summary 9 BRF Brasil Foods SA: Production Statistics
  Summary 10 BRF Brasil Foods SA: Operational Indicators
Competitive Positioning
  Summary 11 BRF Brasil Foods: Competitive Position 2009
Bunge Alimentos SA
Strategic Direction
Key Facts
  Summary 12 Bunge Alimentos SA: Key Facts
  Summary 13 Bunge Alimentos SA: Operational Indicators
Company Background
Production
  Summary 14 Bunge Alimentos SA: Production Statistics 2009
Competitive Positioning
  Summary 15 Bunge Alimentos SA: Competitive Position 2009
Cooperativa Central Dos Produtores Rurais De Minas Gerais Ltda
Strategic Direction
Key Facts
  Summary 16 Cooperativa Central dos Produtores Rurais de Minas Gerais Ltda: Key Facts
  Summary 17 Cooperativa Central dos Produtores Rurais de Minas Gerais Ltda: Operational Indicators
Company Background
Production
  Summary 18 Cooperativa Central dos Produtores Rurais de Minas Gerais Ltda: Production Statistics 2009
Competitive Positioning
  Summary 19 Cooperativa Central dos Produtores Rurais de Minas Gerais Ltda: Competitive Position 2009
Danone Ltda
Strategic Direction
Key Facts
  Summary 20 Danone Ltda: Key Facts
  Summary 21 Danone Ltda: Operational Indicators
Company Background
Production
  Summary 22 Danone Ltda: Production Statistics 2009
Competitive Positioning
  Summary 23 Danone Ltda: Competitive Position 2009
Gomes Da Costa Alimentos SA
Strategic Direction
Key Facts
  Summary 24 Gomes da Costa Alimentos SA: Key Facts
  Summary 25 Gomes da Costa Alimentos SA: Operational Indicators
Company Background
Production
Competitive Positioning
J Macêdo SA
Strategic Direction
Key Facts
  Summary 26 J Macêdo SA: Key Facts
  Summary 27 J Macêdo SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 28 J Macêdo SA: Competitive Position 2009
Josapar-joaquim Oliveira SA Participações
Strategic Direction
Key Facts
  Summary 29 Josapar - Joaquim Oliveira SA Participações: Key Facts
  Summary 30 Josapar - Joaquim Oliveira SA Participações: Operational Indicators
Company Background
Competitive Positioning
Kraft Foods Brasil SA
Strategic Direction
Key Facts
  Summary 31 Kraft Foods Brasil SA: Key Facts
  Summary 32 Kraft Foods Brasil SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 33 Kraft Foods Brasil SA: Competitive Position 2009
M Dias Branco SA Indústria E Comércio De Alimentos
Strategic Direction
Key Facts
  Summary 34 M Dias Branco SA Indústria e Comércio de Alimentos: Key Facts
  Summary 35 M Dias Branco SA Indústria e Comércio de Alimentos: Operational Indicators
Company Background
Production
  Summary 36 M Dias Branco SA Indústria e Comércio de Alimentos: Production Statistics 2009
Competitive Positioning
  Summary 37 M Dias Branco SA Indústria e Comércio de Alimentos: Competitive Position 2009
Nestlé Brasil Ltda
Strategic Direction
Key Facts
  Summary 38 Nestlé Brasil Ltda: Key Facts
  Summary 39 Nestlé Brasil Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 40 Nestlé Brasil Ltda: Competitive Position 2009
  Summary 41 Chocolates Garoto Ltda: Competitive Position 2009
Pandurata Alimentos Ltda
Strategic Direction
Key Facts
  Summary 42 Pandurata Alimentos Ltda: Key Facts
  Summary 43 Pandurata Alimentos Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 44 Pandurata Alimentos Ltda: Competitive Position 2009
Unilever Bestfoods Brasil Ltda
Strategic Direction
Key Facts
  Summary 45 Unilever Bestfoods Brasil Ltda: Key Facts
  Summary 46 Unilever Bestfoods Brasil Ltda: Operational Indicators
Company Background
Competitive Positioning
  Summary 47 Unilever Bestfoods Brasil Ltda: Competitive Position 2009
Yoki Alimentos SA
Strategic Direction
Key Facts
  Summary 48 Yoki Alimentos SA: Key Facts
  Summary 49 Yoki Alimentos SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 50 Yoki Alimentos SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 49 Sales of Baked Goods by Category: Volume 2005-2010
  Table 50 Sales of Baked Goods by Category: Value 2005-2010
  Table 51 Sales of Baked Goods by Category: % Volume Growth 2005-2010
  Table 52 Sales of Baked Goods by Category: % Value Growth 2005-2010
  Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
  Table 54 Unpackaged/Artisanal Bread: In-store Bakery Sales 2005-2010
  Table 55 Pastries by Type: % Value Breakdown 2005-2010
  Table 56 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
  Table 57 Baked Goods Company Shares 2005-2009
  Table 58 Baked Goods Brand Shares 2006-2009
  Table 59 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
  Table 60 Forecast Sales of Baked Goods by Category: Volume 2010-2015
  Table 61 Forecast Sales of Baked Goods by Category: Value 2010-2015
  Table 62 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
  Table 63 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 64 Sales of Biscuits by Category: Volume 2005-2010
  Table 65 Sales of Biscuits by Category: Value 2005-2010
  Table 66 Sales of Biscuits by Category: % Volume Growth 2005-2010
  Table 67 Sales of Biscuits by Category: % Value Growth 2005-2010
  Table 68 Biscuits Company Shares 2005-2009
  Table 69 Biscuits Brand Shares 2006-2009
  Table 70 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
  Table 71 Forecast Sales of Biscuits by Category: Volume 2010-2015
  Table 72 Forecast Sales of Biscuits by Category: Value 2010-2015
  Table 73 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
  Table 74 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 75 Sales of Breakfast Cereals by Category: Volume 2005-2010
  Table 76 Sales of Breakfast Cereals by Category: Value 2005-2010
  Table 77 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
  Table 78 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
  Table 79 Breakfast Cereals Company Shares 2005-2009
  Table 80 Breakfast Cereals Brand Shares 2006-2009
  Table 81 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
  Table 82 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
  Table 83 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
  Table 84 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  Table 85 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015


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