Bakery in Austria
Players in breakfast cereals are expected to fight against the likely subsector stagnation in 2010 by offering an increasing choice of ‘functional’ breakfast cereals such as versions with whole-grain, extra vitamins and minerals, honey instead of sugar, low in sugar and low in calories.
Euromonitor International's Breakfast Cereals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Breakfast Cereals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bakery in Austria
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Insecurity Does Not Impact Demand for Good Food
Food Labelling
Fragmented Market Lead by Trio
Consumers Buy Through Supermarkets and Discounters
Positive Value Growth for Forecast
Key Trends and Developments
A Spark of Hope for Austrian Economy
Modern Austrian Consumers and Their Expectations
Product Innovation Is A Powerful Tool
Food Labelling Against Obesity - Side-effects on Eating Disorders?
Allergy Products As Niche With Important Market Potential
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Adolf Darbo AG
Strategic Direction
Key Facts
Summary 2 Adolf Darbo AG: Key Facts
Summary 3 Adolf Darbo AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Adolf Darbo AG: Competitive Position 2009
Akakiko Restaurant-entwicklungs GmbH
Strategic Direction
Key Facts
Summary 5 Akakiko Restaurant-Entwicklungs GmbH: Key Facts
Summary 6 Akakiko Restaurant-Entwicklungs GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Indigo Gastronomie GmbH & Co Kg
Strategic Direction
Key Facts
Summary 7 INDIGO GASTRONOMIE GMBH & CO KG: Key Facts
Company Background
Competitive Positioning
Josef Recheis GmbH
Strategic Direction
Key Facts
Summary 8 Josef Recheis GmbH: Key Facts
Summary 9 Josef Recheis GmbH: Operational Indicators
Company Background
Production
Summary 10 Josef Recheis GmbH: Production Statistics 2009
Competitive Positioning
Summary 11 Josef Recheis GmbH: Competitive Position 2009
Kelly GmbH
Strategic Direction
Key Facts
Summary 12 Kelly GmbH: Key Facts
Summary 13 Kelly GmbH: Operational Indicators
Company Background
Production
Summary 14 Kelly GmbH: Production Statistics 2009
Competitive Positioning
Summary 15 Kelly GmbH: Competitive Position 2009
Manner & Comp Ag, Josef
Strategic Direction
Key Facts
Summary 16 Josef Manner & Comp AG: Key Facts
Summary 17 Josef Manner & Comp AG: Operational Indicators
Company Background
Production
Summary 18 Josef Manner & Comp AG: Production Statistics 2009
Competitive Positioning
Summary 19 Josef Manner & Comp AG: Competitive Position 2009
Mcdonald's Werbegesellschaft Mbh
Strategic Direction
Key Facts
Summary 20 McDonald's Werbegesellschaft m.b.H: Key Facts
Summary 21 McDonald's Werbegesellschaft m.b.H: Operational Indicators
Company Background
Production
Competitive Positioning
Niederösterreichische Milch Holding AG
Strategic Direction
Key Facts
Summary 22 Niederösterreichische Milch Holding AG: Key Facts
Summary 23 Niederösterreichische Milch Holding AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Niederösterreichische Milch Holding AG: Competitive Position 2009
Pizza Mann Restaurantions GmbH
Strategic Direction
Key Facts
Summary 25 Pizza Mann Restaurations GmbH: Key Facts
Company Background
Competitive Positioning
Wiesbauer GmbH
Strategic Direction
Key Facts
Summary 26 Wiesbauer GmbH: Key Facts
Summary 27 Wiesbauer GmbH: Operational Indicators
Company Background
Production
Summary 28 Wiesbauer GmbH: Production Statistics 2009
Competitive Positioning
Summary 29 Wiesbauer GmbH: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Baked Goods by Category: Volume 2005-2010
Table 50 Sales of Baked Goods by Category: Value 2005-2010
Table 51 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 52 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
Table 54 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 55 Baked Goods Company Shares 2005-2009
Table 56 Baked Goods Brand Shares 2006-2009
Table 57 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 58 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 60 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 61 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Biscuits by Category: Volume 2005-2010
Table 63 Sales of Biscuits by Category: Value 2005-2010
Table 64 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 65 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 66 Biscuits Company Shares 2005-2009
Table 67 Biscuits Brand Shares 2006-2009
Table 68 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 69 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 70 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 71 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 72 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 74 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 75 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 76 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 77 Breakfast Cereals Company Shares 2005-2009
Table 78 Breakfast Cereals Brand Shares 2006-2009
Table 79 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 80 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 82 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 83 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Insecurity Does Not Impact Demand for Good Food
Food Labelling
Fragmented Market Lead by Trio
Consumers Buy Through Supermarkets and Discounters
Positive Value Growth for Forecast
Key Trends and Developments
A Spark of Hope for Austrian Economy
Modern Austrian Consumers and Their Expectations
Product Innovation Is A Powerful Tool
Food Labelling Against Obesity - Side-effects on Eating Disorders?
Allergy Products As Niche With Important Market Potential
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Adolf Darbo AG
Strategic Direction
Key Facts
Summary 2 Adolf Darbo AG: Key Facts
Summary 3 Adolf Darbo AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Adolf Darbo AG: Competitive Position 2009
Akakiko Restaurant-entwicklungs GmbH
Strategic Direction
Key Facts
Summary 5 Akakiko Restaurant-Entwicklungs GmbH: Key Facts
Summary 6 Akakiko Restaurant-Entwicklungs GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Indigo Gastronomie GmbH & Co Kg
Strategic Direction
Key Facts
Summary 7 INDIGO GASTRONOMIE GMBH & CO KG: Key Facts
Company Background
Competitive Positioning
Josef Recheis GmbH
Strategic Direction
Key Facts
Summary 8 Josef Recheis GmbH: Key Facts
Summary 9 Josef Recheis GmbH: Operational Indicators
Company Background
Production
Summary 10 Josef Recheis GmbH: Production Statistics 2009
Competitive Positioning
Summary 11 Josef Recheis GmbH: Competitive Position 2009
Kelly GmbH
Strategic Direction
Key Facts
Summary 12 Kelly GmbH: Key Facts
Summary 13 Kelly GmbH: Operational Indicators
Company Background
Production
Summary 14 Kelly GmbH: Production Statistics 2009
Competitive Positioning
Summary 15 Kelly GmbH: Competitive Position 2009
Manner & Comp Ag, Josef
Strategic Direction
Key Facts
Summary 16 Josef Manner & Comp AG: Key Facts
Summary 17 Josef Manner & Comp AG: Operational Indicators
Company Background
Production
Summary 18 Josef Manner & Comp AG: Production Statistics 2009
Competitive Positioning
Summary 19 Josef Manner & Comp AG: Competitive Position 2009
Mcdonald's Werbegesellschaft Mbh
Strategic Direction
Key Facts
Summary 20 McDonald's Werbegesellschaft m.b.H: Key Facts
Summary 21 McDonald's Werbegesellschaft m.b.H: Operational Indicators
Company Background
Production
Competitive Positioning
Niederösterreichische Milch Holding AG
Strategic Direction
Key Facts
Summary 22 Niederösterreichische Milch Holding AG: Key Facts
Summary 23 Niederösterreichische Milch Holding AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Niederösterreichische Milch Holding AG: Competitive Position 2009
Pizza Mann Restaurantions GmbH
Strategic Direction
Key Facts
Summary 25 Pizza Mann Restaurations GmbH: Key Facts
Company Background
Competitive Positioning
Wiesbauer GmbH
Strategic Direction
Key Facts
Summary 26 Wiesbauer GmbH: Key Facts
Summary 27 Wiesbauer GmbH: Operational Indicators
Company Background
Production
Summary 28 Wiesbauer GmbH: Production Statistics 2009
Competitive Positioning
Summary 29 Wiesbauer GmbH: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Baked Goods by Category: Volume 2005-2010
Table 50 Sales of Baked Goods by Category: Value 2005-2010
Table 51 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 52 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
Table 54 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 55 Baked Goods Company Shares 2005-2009
Table 56 Baked Goods Brand Shares 2006-2009
Table 57 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 58 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 59 Forecast Sales of Baked Goods by Category: Value 2010-2015
Table 60 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 61 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Biscuits by Category: Volume 2005-2010
Table 63 Sales of Biscuits by Category: Value 2005-2010
Table 64 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 65 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 66 Biscuits Company Shares 2005-2009
Table 67 Biscuits Brand Shares 2006-2009
Table 68 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 69 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 70 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 71 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 72 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 74 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 75 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 76 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 77 Breakfast Cereals Company Shares 2005-2009
Table 78 Breakfast Cereals Brand Shares 2006-2009
Table 79 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 80 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 81 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 82 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 83 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
