Baked Goods in Vietnam
Volume sales of baked goods saw positive growth for the second year in 2023, supported to a large extent by the continued recovery of foodservice. With the easing of pandemic restrictions, including a return to office-based working patterns, consumers began to eat breakfast in cafйs and restaurants, while the increasing number of international tourists travelling in Vietnam also contributed to an increase in demand.
Euromonitor International's Baked Goods in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Baked Goods in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Baked Goods in Vietnam
Euromonitor International
November 2023
List Of Contents And Tables
BAKED GOODS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued growth for baked foods, thanks to ongoing recovery of foodservice
Growing demand for healthier and more sustainable choices
Global players dominate the market
PROSPECTS AND OPPORTUNITIES
Continued growth expected, thanks to rising disposable incomes and expansion of urban population
New product development will be increasingly important, with healthy attributes and new flavour combinations being key growth drivers
Manufacturers will focus on expanding distribution beyond urban areas, while investing in year-round promotions
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2018-2023
Table 2 Sales of Baked Goods by Category: Value 2018-2023
Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 5 Sales of Pastries by Type: % Value 2018-2023
Table 6 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 7 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 8 Distribution of Baked Goods by Format: % Value 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 10 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN VIETNAM
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2018-2023
Table 14 Sales of Staple Foods by Category: Value 2018-2023
Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
Euromonitor International
November 2023
List Of Contents And Tables
BAKED GOODS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued growth for baked foods, thanks to ongoing recovery of foodservice
Growing demand for healthier and more sustainable choices
Global players dominate the market
PROSPECTS AND OPPORTUNITIES
Continued growth expected, thanks to rising disposable incomes and expansion of urban population
New product development will be increasingly important, with healthy attributes and new flavour combinations being key growth drivers
Manufacturers will focus on expanding distribution beyond urban areas, while investing in year-round promotions
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2018-2023
Table 2 Sales of Baked Goods by Category: Value 2018-2023
Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 5 Sales of Pastries by Type: % Value 2018-2023
Table 6 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 7 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 8 Distribution of Baked Goods by Format: % Value 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 10 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN VIETNAM
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2018-2023
Table 14 Sales of Staple Foods by Category: Value 2018-2023
Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
