Baby Food in Kenya

Date: November 8, 2016
Pages: 25
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B9BF2B4E601EN
Leaflet:

Download PDF Leaflet

Demand for baby food continued to rise in 2016 as consumers are becoming increasingly aware of the importance of meeting their babies’ nutritional needs. However, industry players have had to be increasingly inventive in order to reach more middle and low income consumers, who make up the majority of the Kenyan population. For instance, towards the end of the review period, Nestlé made its dried baby food brand Cerevita available in smaller and more affordable pack sizes. Its 80g and 40g...

Euromonitor International's Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baby Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Food by Category: Volume 2011-2016
  Table 2 Sales of Baby Food by Category: Value 2011-2016
  Table 3 Sales of Baby Food by Category: % Volume Growth 2011-2016
  Table 4 Sales of Baby Food by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Baby Food: % Value 2012-2016
  Table 6 LBN Brand Shares of Baby Food: % Value 2013-2016
  Table 7 Distribution of Baby Food by Format: % Value 2011-2016
  Table 8 Forecast Sales of Baby Food by Category: Volume 2016-2021
  Table 9 Forecast Sales of Baby Food by Category: Value 2016-2021
  Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2016-2021
  Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2016-2021
Executive Summary
Positive Economic Trends Boost Growth in Packaged Food
Growth in Both Impulse and At-home Consumption
Players Actively Compete in Discounting and Price Promotions
Wider Distribution of Packaged Food Thanks To the Rise in Modern Retail Outlets
Positive Growth for Packaged Food, Thanks To Predicted Sustained Economic Growth
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2011-2016
  Table 17 Sales of Packaged Food by Category: Value 2011-2016
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
  Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
  Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
  Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
  Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
  Table 23 Distribution of Packaged Food by Format: % Value 2011-2016
  Table 24 Distribution of Packaged Food by Format and Category: % Value 2016
  Table 25 Forecast Sales of Packaged Food by Category: Volume 2016-2021
  Table 26 Forecast Sales of Packaged Food by Category: Value 2016-2021
  Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
  Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 1 Research Sources












Skip to top


Baby Food in the UK 2014 US$ 3,275.00 Mar, 2015 · 125 pages
Baby Food Ukraine US$ 3,275.00 Aug, 2014 · 156 pages
Baby Food in Turkey US$ 3,275.00 Dec, 2014 · 104 pages
Baby Food in Tunisia 2014 US$ 3,275.00 Dec, 2014 · 93 pages
Baby Food Thailand US$ 3,275.00 Jan, 2014 · 105 pages

Ask Your Question

Baby Food in Kenya
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: