Baby Food in Kenya

Date: August 28, 2017
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B9BF2B4E601EN
Leaflet:

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Packaged food in Kenya is often viewed as a status symbol and luxury targeting a niche consumer group mainly comprised of upper-income buyers as well as a growing international community who are informed about these products. However, the growing middle-income class, with busier lifestyles, higher disposable incomes, access to better health facilities and education boosted value and volume growth in baby food in Kenya in 2017.

Euromonitor International's Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baby Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Food by Category: Volume 2012-2017
  Table 2 Sales of Baby Food by Category: Value 2012-2017
  Table 3 Sales of Baby Food by Category: % Volume Growth 2012-2017
  Table 4 Sales of Baby Food by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Baby Food: % Value 2013-2017
  Table 6 LBN Brand Shares of Baby Food: % Value 2014-2017
  Table 7 Distribution of Baby Food by Format: % Value 2012-2017
  Table 8 Forecast Sales of Baby Food by Category: Volume 2017-2022
  Table 9 Forecast Sales of Baby Food by Category: Value 2017-2022
  Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2017-2022
Executive Summary
Packaged Food Continues To Register Strong Retail Value Growth in 2017
Consumers Seek Affordability and Convenience
Local Companies Lead Packaged Food
Supermarkets Continues To Lead Distribution
Steady Growth Forecast for Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  Table 17 Sales of Packaged Food by Category: Value 2012-2017
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 23 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 24 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 25 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 26 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources












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