Research Report on McDonald's Kuwait (4000 words)

May 2016 | 17 pages | ID: RCD797BFC83EN
Sadia Saeed

Abstracts

Consumers’ Purchase Intentions in McDonald’s an Empirical Study on Students of Kuwait (400 words)

Contents

1- INTRODUCTION

1.1-Back ground
1.2 Research Question
1.3 Research Objective
1.4-Research method
1.5 Where and When Research was conducted.
1.6 Describe Sampling methods
1.7 Who will be the sample and population?
1.8 Describe the data collected

2- SURVEY FINDINGS

What is your gender
How frequently I go to visits Mac Donald’s
Service quality dimensions positively impact on intention to buy
What is most important dimension of quality of service
Rate the quality of service on following scale
What satisfies you most and causes you to purchase at Mac Donald’s again?
Give any recommendation related to the most important service quality dimension

3- CONCLUSION

4- RECOMMENDATIONS

4.1- On Basis of Results
4.2- On basis of feed Back
Appendix
Questionnaire
References