Shahina Company Kuwait, Marketing Audi Report (4000 words)
Shahina Company is a new corporation in the market of Kuwait that is connected to the provision of food stuff to the people of the Kuwait. The main business line of the company is the provision of the different style and taste of food. The company is currently focusing on creating a particular image in the market in the presence of many strong rivals with strong foot prints in the industry. In this report we will evaluate the importance of the marketing audit, method and type of marketing audit and we will prepare a base that will evaluate the marketing audit tactics of the Shahina Company (Kuwait Yell, 2015).
Table of Content
Introduction
Purpose of Marketing Audit
Scope of Marketing Audit
Methodology of Marketing Audit
Appropriate time for Marketing Audit
Participants of Marketing Audit
Identify the form of the Marketing Audit
Main Features of Marketing Audit
Main Element of the Marketing Audit
Marketing Audit Format
Forms of Marketing Audit
Conduct an External Audit
Criteria to be used in External Audit
External Environment Analysis in Quantitative and Qualitative Manners.
Porter’s Five Forces Model of the Shahina Company
PEST analysis of the Shahina Company
Internal Marketing Audit
Marketing Organization Audit
Marketing System Audit
Marketing Productivity Audit
Audit Report
Current Marketing Characteristics of Shahina Company
Outcomes of External Marketing Audit of Shahina Company
Outcomes of Internal Audit
Area of weaknesses
Recommendations
Interpret trends and market developments
1. INTERPRET TRENDS AND MARKET DEVELOPMENTS
Statistical analysis of market data is used to interpret market trends and developments
Market trends and developments are analyzed for their potential impact on the business
Measures of central tendency or dispersion and correlations between sets of data are used for quantitative interpretation of comparative market data
Qualitative analysis of comparative market information is performed as a basis for reviewing business performance
The market performance of existing and potential competitors and their products or services are analyzed, to identify potential opportunities or threats
Analyze qualitative results
Performance data is analyzed from all areas of the business to determine success of marketing activities
2.2. Over-performing and under-performing products and services to be considered are identified for redevelopment or withdrawal
Existing and emerging market needs are forecasted based on information available using forecasting techniques
Report on market data
References
Introduction
Purpose of Marketing Audit
Scope of Marketing Audit
Methodology of Marketing Audit
Appropriate time for Marketing Audit
Participants of Marketing Audit
Identify the form of the Marketing Audit
Main Features of Marketing Audit
Main Element of the Marketing Audit
Marketing Audit Format
Forms of Marketing Audit
Conduct an External Audit
Criteria to be used in External Audit
External Environment Analysis in Quantitative and Qualitative Manners.
Porter’s Five Forces Model of the Shahina Company
PEST analysis of the Shahina Company
Internal Marketing Audit
Marketing Organization Audit
Marketing System Audit
Marketing Productivity Audit
Audit Report
Current Marketing Characteristics of Shahina Company
Outcomes of External Marketing Audit of Shahina Company
Outcomes of Internal Audit
Area of weaknesses
Recommendations
Interpret trends and market developments
1. INTERPRET TRENDS AND MARKET DEVELOPMENTS
Statistical analysis of market data is used to interpret market trends and developments
Market trends and developments are analyzed for their potential impact on the business
Measures of central tendency or dispersion and correlations between sets of data are used for quantitative interpretation of comparative market data
Qualitative analysis of comparative market information is performed as a basis for reviewing business performance
The market performance of existing and potential competitors and their products or services are analyzed, to identify potential opportunities or threats
Analyze qualitative results
Performance data is analyzed from all areas of the business to determine success of marketing activities
2.2. Over-performing and under-performing products and services to be considered are identified for redevelopment or withdrawal
Existing and emerging market needs are forecasted based on information available using forecasting techniques
Report on market data
References
