New Product Launch Project, Spencer Car Company
I selected "Spencer Car Company" company that provides the car production to the different potential customers of the company with the distinctive form of the hybrid engine. Cont… (2250 words of this report)
General overview of the company:
Vision:
Mission:
Products and services:
The main products and services of the company include;
Hybrid engine cars
Car accessories
Tires
Car repairing for just own cars of the company
After sales services.
Stakeholders:
Identification of the market:
Clients:
Industry:
Future goals:
Marketing plan:
Management plan:
Financial plan:
Human resource plan:
Operational plan:
Customer profile:
Market size and trend:
Market profitability:
Online markets:
Porters Five Forces Model:
Description and analysis of the competitor environment:
Resources:
Description and analysis of the capabilities of the company
Internal Environmental Analysis:
Measures to address the deficiencies:
Preliminary identification of competitive advantage
References:
Vision:
Mission:
Products and services:
The main products and services of the company include;
Hybrid engine cars
Car accessories
Tires
Car repairing for just own cars of the company
After sales services.
Stakeholders:
Identification of the market:
Clients:
Industry:
Future goals:
Marketing plan:
Management plan:
Financial plan:
Human resource plan:
Operational plan:
Customer profile:
Market size and trend:
Market profitability:
Online markets:
Porters Five Forces Model:
Description and analysis of the competitor environment:
Resources:
Description and analysis of the capabilities of the company
Internal Environmental Analysis:
Measures to address the deficiencies:
Preliminary identification of competitive advantage
References:
