New Product Development Spencer Car Company
The Spencer Car focuses on Kuwaiti markets and then plan to move to Middle Eastern countries. Spencer Car plan to enhance the market share with 40% in initial three years and profit earnings with 5% on annual basis. Cont… (1500 words of this report)
Distribution of Roles:
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Marketing Plan
Situation analysis:
Product:
Price:
Distribution or Placement:
Promotional tools:
Marketing budget:
Human Resource Management
Organizational structure:
Job analysis:
Recruitment plan:
Training and development:
Performance management:
Compensation:
Operational Plan
Financial Plan
Profit and Loss Statement:
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Submitted to:
Date:
Marketing Plan
Situation analysis:
Product:
Price:
Distribution or Placement:
Promotional tools:
Marketing budget:
Human Resource Management
Organizational structure:
Job analysis:
Recruitment plan:
Training and development:
Performance management:
Compensation:
Operational Plan
Financial Plan
Profit and Loss Statement:
References:
