Star Cosmos PT in Consumer Appliances (Indonesia)

January 2016 | 3 pages | ID: S932C0F23EBEN
Euromonitor International Ltd

Abstracts

Despite its already strong position in the domestic consumer appliances market, Star Cosmos has the potential to further increase its volume share over the forecast period. The company’s brand, Cosmos, has a good reputation amongst Indonesian consumers and this is likely to be maintained going into the forecast years. Targeting consumers from almost all income groups, Cosmos is expected to see growing shares through strategies such as product innovations and an aggressive marketing approach.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Star Cosmos PT: Key Facts
  Summary 2 Star Cosmos PT: Operational Indicators
Production
  Summary 3 Star Cosmos PT: Production Statistics 2015
Competitive Positioning
  Summary 4 Star Cosmos PT: Competitive Position 2015