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Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

January 2023 | 126 pages | ID: B11D8ECED47EN
IMARC Group

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The global beer market size reached US$ 660.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 747.7 Billion by 2028, exhibiting a growth rate (CAGR) of 1.9% during 2023-2028.

Beer is a fermented alcoholic beverage produced from malted grain, water and yeast and flavored with hops to impart a bitter flavor. Its moderate consumption can offer several health benefits, including improving heart health, controlling blood sugar levels, enhancing bone and muscle strength and minimizing the risk of developing dementia, cancer and heart attack. As it is a rich source of antioxidants, beer aids in maintaining cholesterol levels, boosting memory, and preventing kidney stones. It is widely consumed on special occasions, events and parties and served in restaurants, hotels, micro-breweries, Pubs, bars and cafes. At present, manufacturers are relying on kegerators to increase the shelf life and retain the flavor, aroma, color, and texture of the stored beer.

Beer Market Trends:
Increasing preferences for premium alcoholic beverages on account of the emerging trend of socializing and parties, especially among millennials, working professionals, and young adults, represent one of the major factors positively influencing the demand for beer worldwide. In addition, the rising adoption of beer as a cocktail ingredient in distilleries is contributing to the market growth. Moreover, the emerging trend of gifting beer in customized bottles and is contributing to the market growth. Apart from this, key players are introducing flavored beer in novel variants like botanical and fruits via e-commerce channels. This, in confluence with the rising purchase of beer through online distribution channels as they offer easy product availability with vast catalogs and fast shipping facilities, is providing a positive thrust to the market. Furthermore, extensive promotional activities and celebrity endorsements by product manufacturers on social media platforms are anticipated to positively influence the sales of beer in the coming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global beer market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distribution channel.

Breakup by Product Type:

Standard Lager
Premium Lager
Specialty Beer
Others

Standard lager dominates the market as it contains low-calorie than product other types.

Breakup by Packaging:

Glass
PET Bottle
Metal Can
Others

Glass accounts for the largest market share as it is one of the commonly used conventional materials for the packaging of beer.

Breakup by Production:

Macro-Brewery
Micro-Brewery
Others

At present, macro-breweries dominate the market as they can produce and distribute beer in large quantities.

Breakup by Alcohol Content:

High
Low
Alcohol-Free

The high alcohol content in beers is presently dominating the market, which can be attributed to a better taste and raw material quality.

Breakup by Flavor:

Flavored
Unflavored

At present, flavored beer leads the market as it is available in a variety of tastes.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
On-Trades
Specialty Stores
Convenience Stores
Others

The majority of the beer is distributed through supermarkets and hypermarkets on account of the wide array of product variants offered.

Regional Insights:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

The Asia Pacific holds the majority of the market share due to the emerging trend of socializing and work parties.

Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are Asahi Group Holdings, Ltd., ANHEUSER-BUSCH INBEV SA/NV, Beijing Yanjing Beer Group Corporation, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., HEINEKEN N.V., Sierra Nevada Brewing Co., Grupo Modelo, United Breweries Limited (UBL), Oettinger Brauerei GmbH, Kirin Holdings Company Limited, Molson Coors Beverage Company, and Tetra Laval Group.

Key Questions Answered in This Report
1. What was the size of the global beer market in 2022?
2. What is the expected growth rate of the global beer market during 2023-2028?
3. What are the key factors driving the global beer market?
4. What has been the impact of COVID-19 on the global beer market?
5. What is the breakup of the global beer market based on the product type?
6. What is the breakup of the global beer market based on the packaging?
7. What is the breakup of the global beer market based on the production?
8. What is the breakup of the global beer market based on the alcohol content?
9. What is the breakup of the global beer market based on the flavor?
10. What is the breakup of the global beer market based on the distribution channel?
11. What are the key regions in the global beer market?
12. Who are the key players/companies in the global beer market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL BEER MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Packaging
5.6 Market Breakup by Production
5.7 Market Breakup by Alcohol Content
5.8 Market Breakup by Flavor
5.9 Market Breakup by Distribution Channel
5.10 Market Breakup by Region
5.11 Market Forecast

6 MARKET BREAKUP BY PRODUCT TYPE

6.1 Standard Lager
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Premium Lager
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Specialty Beer
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Others
  6.4.1 Market Trends
  6.4.2 Market Forecast

7 MARKET BREAKUP BY PACKAGING

7.1 Glass
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 PET Bottle
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Metal Can
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Others
  7.4.1 Market Trends
  7.4.2 Market Forecast

8 MARKET BREAKUP BY PRODUCTION

8.1 Macro-Brewery
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Micro-Brewery
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Others
  8.3.1 Market Trends
  8.3.2 Market Forecast

9 MARKET BREAKUP BY ALCOHOL CONTENT

9.1 High
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Low
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Alcohol Free
  9.3.1 Market Trends
  9.3.2 Market Forecast

10 MARKET BREAKUP BY FLAVOR

10.1 Unflavored
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 Flavored
  10.2.1 Market Trends
  10.2.2 Market Forecast

11 MARKET BREAKUP BY DISTRIBUTION CHANNEL

11.1 Supermarkets and Hypermarkets
  11.1.1 Market Trends
  11.1.2 Market Forecast
11.2 On-Trades
  11.2.1 Market Trends
  11.2.2 Market Forecast
11.3 Specialty Stores
  11.3.1 Market Trends
  11.3.2 Market Forecast
11.4 Convenience Stores
  11.4.1 Market Trends
  11.4.2 Market Forecast
11.5 Others
  11.5.1 Market Trends
  11.5.2 Market Forecast

12 MARKET BREAKUP BY REGION

12.1 North America
  12.1.1 United States
    12.1.1.1 Market Trends
    12.1.1.2 Market Forecast
  12.1.2 Canada
    12.1.2.1 Market Trends
    12.1.2.2 Market Forecast
12.2 Asia-Pacific
  12.2.1 China
    12.2.1.1 Market Trends
    12.2.1.2 Market Forecast
  12.2.2 Japan
    12.2.2.1 Market Trends
    12.2.2.2 Market Forecast
  12.2.3 India
    12.2.3.1 Market Trends
    12.2.3.2 Market Forecast
  12.2.4 South Korea
    12.2.4.1 Market Trends
    12.2.4.2 Market Forecast
  12.2.5 Australia
    12.2.5.1 Market Trends
    12.2.5.2 Market Forecast
  12.2.6 Indonesia
    12.2.6.1 Market Trends
    12.2.6.2 Market Forecast
  12.2.7 Others
    12.2.7.1 Market Trends
    12.2.7.2 Market Forecast
12.3 Europe
  12.3.1 Germany
    12.3.1.1 Market Trends
    12.3.1.2 Market Forecast
  12.3.2 France
    12.3.2.1 Market Trends
    12.3.2.2 Market Forecast
  12.3.3 United Kingdom
    12.3.3.1 Market Trends
    12.3.3.2 Market Forecast
  12.3.4 Italy
    12.3.4.1 Market Trends
    12.3.4.2 Market Forecast
  12.3.5 Spain
    12.3.5.1 Market Trends
    12.3.5.2 Market Forecast
  12.3.6 Russia
    12.3.6.1 Market Trends
    12.3.6.2 Market Forecast
  12.3.7 Others
    12.3.7.1 Market Trends
    12.3.7.2 Market Forecast
12.4 Latin America
  12.4.1 Brazil
    12.4.1.1 Market Trends
    12.4.1.2 Market Forecast
  12.4.2 Mexico
    12.4.2.1 Market Trends
    12.4.2.2 Market Forecast
  12.4.3 Others
    12.4.3.1 Market Trends
    12.4.3.2 Market Forecast
12.5 Middle East and Africa
  12.5.1 Market Trends
  12.5.2 Market Breakup by Country
  12.5.3 Market Forecast

13 SWOT ANALYSIS

13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats

14 VALUE CHAIN ANALYSIS

15 PORTERS FIVE FORCES ANALYSIS

15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes

16 PRICE ANALYSIS

16.1 Price Indicators
16.2 Price Structure
16.3 Margin Analysis

17 COMPETITIVE LANDSCAPE

17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
  17.3.1 Asahi Group Holdings, Ltd.
  17.3.2 ANHEUSER-BUSCH INBEV SA/NV
  17.3.3 Beijing Yanjing Beer Group Corporation
  17.3.4 Carlsberg Group
  17.3.5 Diageo plc
  17.3.6 Dogfish Head Craft Brewery Inc.
  17.3.7 HEINEKEN N.V.
  17.3.8 Sierra Nevada Brewing Co.
  17.3.9 Grupo Modelo
  17.3.10 United Breweries Limited (UBL)
  17.3.11 Oettinger Brauerei GmbH
  17.3.12 Kirin Holdings Company Limited
  17.3.13 Molson Coors Beverage Company
  17.3.14 Tetra Laval Group

LIST OF TABLES

Table 1: Global: Beer Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Beer Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Beer Market Forecast: Breakup by Packaging (in Million US$), 2023-2028
Table 4: Global: Beer Market Forecast: Breakup by Production (in Million US$), 2023-2028
Table 5: Global: Beer Market Forecast: Breakup by Alcohol Content (in Million US$), 2023-2028
Table 6: Global: Beer Market Forecast: Breakup by Flavor (in Million US$), 2023-2028
Table 7: Global: Beer Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 8: Global: Beer Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 9: Global: Beer Market Structure
Table 10: Global: Beer Market: Key Players

LIST OF FIGURES

Figure 1: Global: Beer Market: Major Drivers and Challenges
Figure 2: Global: Beer Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2022
Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2022
Figure 5: Global: Beer Market: Breakup by Production (in %), 2022
Figure 6: Global: Beer Market: Breakup by Alcohol Content (in %), 2022
Figure 7: Global: Beer Market: Breakup by Flavor (in %), 2022
Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2022
Figure 9: Global: Beer Market: Breakup by Region (in %), 2022
Figure 10: Global: Beer Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 11: Global: Beer Industry: SWOT Analysis
Figure 12: Global: Beer Industry: Value Chain Analysis
Figure 13: Global: Beer Industry: Porter’s Five Forces Analysis
Figure 14: Global: Beer (Standard Lager) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Beer (Standard Lager) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Beer (Premium Lager) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Beer (Premium Lager) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Beer (Specialty Beer) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Beer (Specialty Beer) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Beer (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Beer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Beer (Glass) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Beer (Glass) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Beer (PET Bottle) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Beer (PET Bottle) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Beer (Metal Can) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Beer (Metal Can) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Beer (Other Packagings) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Beer (Other Packagings) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Beer (Macro-Brewery) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Beer (Micro-Brewery) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Beer (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Beer (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Beer (High) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Beer (High) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Beer (Low) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Beer (Low) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Global: Beer (Alcohol Free) Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Global: Beer (Alcohol Free) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Global: Beer (Unflavored) Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Global: Beer (Unflavored) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Global: Beer (Flavored) Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Global: Beer (Flavored) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Global: Beer Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 47: Global: Beer Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 48: Global: Beer Market: Sales through On-Trades (in Million US$), 2017 & 2022
Figure 49: Global: Beer Market Forecast: Sales through On-Trades (in Million US$), 2023-2028
Figure 50: Global: Beer Market: Sales through Specialty Stores (in Million US$), 2017 & 2022
Figure 51: Global: Beer Market Forecast: Sales through Specialty Stores (in Million US$), 2023-2028
Figure 52: Global: Beer Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 53: Global: Beer Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 54: Global: Beer Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 55: Global: Beer Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 56: North America: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: North America: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: United States: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: United States: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Canada: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Canada: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Asia-Pacific: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Asia-Pacific: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: China: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: China: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Japan: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Japan: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: India: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: India: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: South Korea: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: South Korea: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Australia: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Australia: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Indonesia: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Indonesia: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Others: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Others: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Europe: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Europe: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Germany: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Germany: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: France: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: France: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: United Kingdom: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: United Kingdom: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Italy: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Italy: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Spain: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 89: Spain: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 90: Russia: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 91: Russia: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 92: Others: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 93: Others: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 94: Latin America: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 95: Latin America: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 96: Brazil: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 97: Brazil: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 98: Mexico: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 99: Mexico: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 100: Others: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 101: Others: Beer Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 102: Middle East and Africa: Beer Market: Sales Value (in Million US$), 2017 & 2022
Figure 103: Middle East and Africa: Beer Market: Breakup by Country (in %), 2022
Figure 104: Middle East and Africa: Beer Market Forecast: Sales Value (in Million US$), 2023-2028


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