Venezuela Soft Drinks Market Investigated by Euromonitor in New Report Published at

14 Apr 2014 • by Natalie Aster

LONDON – In 2013, the Venezuelan soft drinks market witnessed moderate volume and value growth. The low level of the national soft drinks market recovery is explained by a lower disposable income, local currency devaluation, increasing import restrictions, labour law reforms, uncertainty about the allocation of foreign currency exchange, a shortage of the feedstock, etc. The on-trade channel for soft drinks in Venezuela continued to underperform the off-trade channel in terms of volume growth, which is explained by the poor performance of the local foodservice channel. As of 2013, the total number of consumer foodservice transactions was on a slight, through steady, rise, provoking fountain volume sales to post modest recovery. Consumption at domestic foodservice outlets continues to be limited by low disposable income, high crime rates, and high levels of inflation.

The Venezuelan soft drinks market is predicted to grow at a modest pace during 2014-2018. In spite of the weak economic growth, the national soft drinks market will likely be impacted by a complex business environment in the country, which precludes producers from maintaining a stable product portfolio whilst at the same time preventing them from venturing into novel product R&D.

New research report “Soft Drinks in Venezuela” worked out by Euromonitor International provides a full-range analysis of the national soft drinks market.

The novel report contains an all-round guide to the Venezuelan soft drinks market, investigates the actual and historical market performance, uncovers accurate data on the market size and value, and singles out the major factors shaping the market. The study discloses the authoritative statistics on retail sales of soft drinks in Venezuela during 2009-2013; touches upon the distribution, pricing and packaging issues. It describes the regulative landscape, pinpoints the top brands and companies within the domestic market, and scrutinizes the competitive scenario. Additionally, the topical study presents a set of forecasts of the Venezuelan soft drinks market performance through 2018.

Product segments investigated in the report: Asian speciality drinks, carbonates, bottled water, concentrates, RTD coffee, juice, RTD tea, energy and sports drinks. 

Report Details:

Soft Drinks in Venezuela
Published: April, 2014
Pages: 79
Price: US$ 1,900.00 

Other Countries Soft Drinks Market Studies by Euromonitor:

More new reports by the publisher can be found at Euromonitor International page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970