[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Soft Drinks in Poland

December 2019 | 86 pages | ID: SC1156AD756EN
Euromonitor International Ltd

US$ 2,100.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
In 2019, most soft drinks categories continued to record growth in both off-trade volume and current value terms. However, growth was lower than in 2018, which saw an exceptional performance due to the hot weather. Rising disposable incomes contributed to growth, with consumers becoming increasingly willing to purchase soft drinks, including more premium products. Poles’ increasingly busy lifestyles also played a part in the growth seen in 2019, as higher sales were seen of smaller portable on-t...

Euromonitor International's Soft Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Continued Growth, With Healthier Categories Increasingly Popular
Health Trend Impacts the Types of Soft Drinks Purchased
Consumers Move To Brands Thanks To Higher Disposable Incomes
Flavour Innovation Attract Consumers
Overall Growth, With Better Performances for Sports-related Categories
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Poland
Sources
Summary 1 Research Sources
Headlines
Prospects
Continued Strong Growth, But Slower Than the Peak in 2018
Move To Glass for Premium Bottled Water, Although Pet Remains Popular
New Specific Launches To Attract More Consumer Groups
Competitive Landscape
Zl Naleczow Zdroj Grows Whilst Zywiec Zdroj Declines
Companies See the Potential in Bottled Water
Medicinal Waters Becoming More Widely Available
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Tonic Water/other Bitters Performs Well Thanks To New Launches
Health Trend Leads Low Calorie Cola Carbonates To See the Highest Growth
Small Packs and Attractive Packaging Attract Consumers
Competitive Landscape
Coca-Cola Maintains Its Lead With New Launches
Local Companies Launch New Products To Keep Up With Multinationals
Launch of Brands in Other Non-cola Carbonates
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Minimal Growth, With Continued Decline for Powder Concentrates
Liquid Concentrates Benefits From Flavours, Tradition and Fruit Content
Functional Concentrates Attract More Consumer Attention
Competitive Landscape
Excellence May Be on Its Way To Becoming the Leader
Good Distribution Helps To Boost Excellence's Share
Purchase of Paola Does Not Have A Major Impact
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Nfc 100% Juice Sees Strong Growth Thanks To the Health Trend
Flavour and Packaging Innovation in Mature Juice Drinks and Nectars
Coconut and Other Plant Waters Set To See Continued Growth
Competitive Landscape
Polish Brands Dominate Juice Due To Strong Agricultural Industry
Private Label Range Expands and Offers Quality
Changes in Packaging
Category Data
Table 84 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 85 Off-trade Sales of Juice by Category: Value 2014-2019
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 88 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 89 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 90 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 91 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 92 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 93 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 94 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 95 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 96 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 97 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 98 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
Rtd Coffee Has Been Overlooked, But Busy Lives Could Change This
Competition From Hot Coffee Hampers Growth But New Launches Are Seen
Launches by Starbucks and Costa Coffee Expected To Boost Sales
Competitive Landscape
Private Label Leads, But Arla Sees the Strongest Growth With Starbucks
Starbucks Launch Gives Impetus To Rtd Coffee
Costa Coffee Set To Enter Rtd Coffee and Shake Up the Competition
Category Data
Table 99 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 100 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 101 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 102 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 103 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 105 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 106 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 107 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 108 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 109 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 110 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
Stability Returns After Ownership Changes and A Major Launch
Healthy Products and Other Innovations Maintain Consumers' Interest
Widening Distribution Helps To Boost Sales
Competitive Landscape
the Leaders Maintain Their Positions and Increase Their Shares
New Entrants Increase the Competition
Nestea Is Likely To Struggle To Regain Its Lost Share
Category Data
Table 111 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 112 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 113 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 114 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 115 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 116 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 118 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Energy Drinks Are Targeted Towards Workers and Schoolchildren
Poles Are Happy To Try New Flavours and Brands
Energy Drinks Are Promoted by Celebrities
Competitive Landscape
Leaders Maintain Their Positions, Private Label Records Slight Growth
the Entry of New Players, Both Large and Small
the Fight for Shelf Space Continues
Category Data
Table 124 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 125 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 126 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 127 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 128 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 130 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 131 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 132 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 133 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 134 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 135 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Healthy Lifestyles Lead To Another Year of Strong Growth
Reduced Sugar Launches Perform Well
Wide Distribution Boosts Impulse Purchases
Competitive Landscape
Oshee Polska Remains the Undisputed Leader With Its Wide Portfolio
Brand Promotion by Athletes Aims To Attract Consumers
Companies Look for Ways To Appeal To Consumers
Category Data
Table 136 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 137 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 138 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 139 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 140 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 142 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 144 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 145 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 146 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 147 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024


More Publications