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Soft Drinks in Costa Rica

January 2020 | 67 pages | ID: SD73A7CEBE9EN
Euromonitor International Ltd

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Soft drinks in Costa Rica continues to see growth across most categories in 2019, although RTD tea was impacted by maturity and price-based competition from other soft drinks categories. Price-based competition remains a major driver for soft drinks in Costa Rica, with players engaging in aggressive discount promotions in order to cater to consumer demand for value for money. Equally, higher-income Millennial consumers are seeking more hybrid and functional products in soft drinks, so new innova...

Euromonitor International's Soft Drinks in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Soft Drinks' Growth Supported by Players Meeting Polarised Consumer Demands
Value for Money and Added Value Trends Leading the Charge
Private Label Gains Momentum, But Leading Players Maintain Top Places Due To Competitive Advantages
Functional, Organic, Fair Trade and All-natural Trends Herald Innovation
Players' Ongoing Understanding of Consumers' Needs Will Keep Soft Drinks Afloat
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Innovation in Flavours and Hybrid Drinks Maintains Growth in Bottled Water
Carbonated Natural Mineral Water Becomes An Effervescent Sub-category
Anticipated Innovation in Functional Bottled Water To Meet Health and Wellness Trends
Competitive Landscape
Gains in Private Label May Mean Leading Players Have To Step Up Their Game
Price Growth Constrained by Success of Economy Brands and Private Label
Trend in Added Value Offerings To Lead Innovation Over the Forecast Period
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Carbonates Players Use Discounts To Maintain Sales With Price-sensitive Consumers
Eye-catching Packaging and Promotions Needed for Smaller Players To Be Seen
Healthier Options Boost Carbonates' Image To Higher-income Consumers
Competitive Landscape
Shelf Space Remains Dominates by Coca-Cola and Pepsi Due To Global Recognition
Value-focused Promotions Help Florida Bebidas To Keep Gaining Share
Wal-mart's Great Value Range Gains Wider Penetration Thanks To Economy Options
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Powder Concentrates Players Compete With Exotic Flavours To Tempt New Consumers
Wal-mart Sees Success in Liquid Concentrates With Low Prices and Flavour Options
Innovation in Concentrates To Be Driven by Natural Ingredient Trends
Competitive Landscape
Mondelez Maintains Lead in Fragmented Category, Thanks To Logistical Advantages
Private Label Sees Success With Variety of Packaging-size Options
Naturally-sweet Lif Brand A Testament To Potential for Healthy Options
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth in Juice Boosted by Polarised Demand for All-natural and Low-price Products
Organic and Functional Juice Increase in Demand, Despite Higher Unit Prices
Health and Wellness Trends Continue To Drive Innovation in Juice
Competitive Landscape
Florida Bebidas Maintains Lead Thanks To Consolidated Domestic Advantages
Value for Money Options Remain Hugely Popular
Private Label Maintains Momentum Through Meeting Consumer Demands
Category Data
Table 81 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 82 Off-trade Sales of Juice by Category: Value 2014-2019
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
Domination of Caf? Britt Keeps Innovation Low in Niche Category
Free-from Dairy and Sugar-free Options Could Appeal
Organic, Vegan and Fair Trade Trends Look Set To Lead Innovation in Rtd Coffee
Competitive Landscape
Caf? Britt Maintains Dominance Thanks To Partnership With Dairy Leader Dos Pinos
Caf? Ol? Proves Threat To Starbucks Iced Coffee in Remaining Two-player Race
Local Coffee Brands Look Set To Follow Caf? Ol?'s Example and Enter Rtd Coffee
Category Data
Table 93 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 94 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
Rtd Tea Sees Decline Due To Category Maturity and Threat From Other Drinks
Players Try Premiumisation To Attract New Higher-income Consumers To Rtd Tea
Carbonated, Probiotic and Functional Rtd Tea Set To Drive Category Growth
Competitive Landscape
Florida Bebidas Dominates in Rtd Tea Due To Natural Image and Domestic Benefits
Fast Responses in Price Wars Maintain Dynamics in Rtd Tea
Strong Promotions Expected, With Eye-catching Packaging and Exotic Flavours
Category Data
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 106 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthier Options and Hectic Lifestyles Boost Growth in Energy Drinks
Innovation and Value for Money Are Polarised Drivers for Category
Feel-good Natural Ingredients the Future for Energy Drinks
Competitive Landscape
Florida Bebidas Wins at Both Ends of the Spectrum With Premium and Economy Brands
Emerging Brands Look Set To Compete With Lower-priced Jet
Cola-cola's Gladiator Disappears and Leaves Shelf Space for Others To Fill
Category Data
Table 117 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 118 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Low Innovation Due To Dominance of Powerade and Gatorade Brands
Leading Players Set To Compete With Innovation in Hybrid Sports Drinks
Drive for More Natural Products Provides Good Opportunities for Players
Competitive Landscape
Coca-Cola and Florida Bebidas Maintain Dominance With Almost Complete Control
Ongoing Momentum of Electrolit Proves Opportunities for Hybrid Sports Drinks
Private Label Expected To Enter Sports Drinks With Value Offerings
Category Data
Table 129 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 130 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024


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