Licensed Sports Merchandise Market Analyzed in New Koncept Analytics Report Available at

26 Feb 2013 • by Natalie Aster

LONDON – Currently, the sports licensing business is amid the most promising sector in the licensing business worldwide. Licensing of sports items comprises symbols, logos as well as names of team players. The US and Canada form the largest single market for licensed merchandise in the world. In the wake of the economic recession in 2009-2010 accompanied by the sales decreases in most markets, market retail sales of licensed merchandise increased by over 5% in the countries in 2011.

In the US, the sport licensing industry is ruled by MLB, NFL, NBA, NHL, and NASCAR. Increased number of female sports fans entailed a significant rise in the women’s apparel segment. At present, licensors and licensees are thirsty for opportunities available in Brazil, Russia, India and China. Dreams Inc., GSI Commerce, VF Imagewear, etc. are amid the key retailers on the licensed sports merchandise.

New report “Licensed Sports Merchandise Market: Focus on the US & Canada- 2012 Edition” created by Koncept Analytics provides a detailed analysis of the global licensed merchandise market with a special focus on the US and Canada. The study discloses market size, segmentation by geography and by product category. The report uncovers major drivers of market growth; examines market opportunities and challenges; canvasses the competitive scene.

Companies profiled in the study: Dreams Incorporation (Fanatics Inc.), VF Corporation, Knights Apparel Inc., Kynetic (GSI Commerce), G III Apparel Group Ltd.

Report Details:

Licensed Sports Merchandise Market: Focus on the US & Canada- 2012 Edition
Published: February, 2013
Pages: 40
Price: US$ 800.00

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More insightful market research reports by the publisher can be found at Koncept Analytics page.


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