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Licensed Sports Merchandise Market: Focus on the US & Canada- 2012 Edition

January 2013 | 40 pages | ID: L2EF182CB61EN
Koncept Analytics

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Over the past few years, the sports licensing business has emerged as one of the fastest growing sector in the overall licensing business globally. Licensing of sports items includes logos, symbols, names of sports organizations and team players. These items are owned by sports institutions that act as licensors and lease the rights to use these properties to licensees on profitable terms. The US and Canada represent the single largest market for licensed merchandise worldwide.

Sports licensing is dominated by MLB, NFL, NBA, NHL, and NASCAR in the US. Furthermore, over 300 colleges and universities in the US are involved in collegiate licensing, as part of which they market their rights primarily to the apparel market. After declining in 2009 and 2010 due to economic downturn, retail sales of licensed merchandise based on sports leagues and events increased by 5.3% in the US and Canada in 2011.

Proliferation of social media such as Facebook and similar, blogs, YouTube, Twitter online and mobile campaigns, and other interactive technologies have led to the growth of licensed sportswear sales. E-commerce is becoming a popular distribution channel for licensed products. A significant rise has been noticed in the women’s apparel segment due to rising female sports fans. Licensors and licensees continue to look for new opportunities in under-developed licensing markets like BRIC region (Brazil, Russia, India and China). The industry is accompanied by high entry barriers and high risk of counterfeiting. Some of the major retailers for licensed sports merchandise include Dreams Inc., GSI Commerce, VF Imagewear, Reebok and Nike.

The present report offers an analysis of the global licensed merchandise market with focus on the US and Canada. It also discusses key growth drivers, opportunities and major challenges faced by the licensed merchandise industry. Apart from providing competitive landscape, the report also profiles the major players in the market.
1. LICENSED MERCHANDISE MARKET

1.1 Overview

2. GLOBAL LICENSED MERCHANDISE INDUSTRY

2.1 Market Size
2.2 Geographical Segmentation
2.3 Segmentation by Product Category

3. THE US AND CANADA MARKET

3.1 Licensed Merchandise Market
3.2 Licensed Sports Merchandise Market
3.3 Supply Chain- Licensed Sports Merchandise
3.4 Retail Sales by Leagues
3.5 Collegiate Sports Licensed Merchandise Market
3.6 Royalty Rates
3.7 Distribution Channels

4. GROWTH DRIVERS

4.1 Economic Growth
4.2 Rising Consumer Purchases of Sporting Goods
4.3 Sales Increase through E-Commerce

5. KEY OPPORTUNITIES

5.1 Direct-to-Retail Deals
5.2 Opportunity in BRIC Countries
5.3 Flash Sites - New Online Retail Trend

6. MARKET CHALLENGES

6.1 High Entry Barriers
6.2 Counterfeiting

7. COMPETITIVE LANDSCAPE

8. COMPANY PROFILES

8.1 G III Apparel Group Ltd
  8.1.1 Business Description
  8.1.2 Financial Overview
  8.1.3 Business Strategies
    Diversification Initiatives
    Focus on Product Development
    Seek Attractive Acquisitions
8.2 Dreams Incorporation (Fanatics Inc.)
  8.2.1 Business Overview
  8.2.2 Financial Overview
  8.2.3 Business Strategies
    Focus on E-Commerce Initiatives
    Multi-Channel Retailing Strategy
8.3 VF Corporation (Imagewear Coalition)
  8.3.1 Business Overview
  8.3.2 Financial Overview
  8.3.3 Business Strategies
    Acquire Greater Share in Licensed Categories
    Invest in Customer Support Programmes
8.4 Knights Apparel Inc.
  8.4.1 Business Overview
  8.4.2 Business Strategies
    Expansion through Exclusive Licensing Agreements
8.5 Kynetic (GSI Commerce)
  8.5.1 Business Description

LIST OF CHARTS

Flowchart to Demonstrate the Processes Involved In Licensing
Global Retail Sales of Licensed Merchandise Market (2004-2011)
Retail Sales of Licensed Merchandise Worldwide by Geography (2011)
Retail Sales of Licensed Merchandise in the US and Canada (2008-2011)
Licensed Merchandise Market Categorization in the US and Canada (2011)
Retail Sales of Licensed Sports Merchandise in the US and Canada (2003-2011)
Supply Chain Diagram – Licensed Sports Merchandise
Share of US Licensed Sports Merchandise by Leagues (2011)
Retail Sales of Collegiate Sports Merchandise in the US and Canada (2006-2011)
Retail Sales of Licensed Sports Merchandise by Distribution Channels (2011E)
GDP at Current Prices in the US (2006-2015F)
Unemployment Rate in the US (2006-2015F)
Consumer Purchases of Sporting Goods in the US (2006-2012E)
The US Apparel and Accessories Retail E-Commerce Revenue (2010-2016E)
Net Sales of G III Apparel Group (2008-2012)
Dreams Inc. Business Segments Break-up (2011)
Total Revenue of Dream Inc. (2006-2011)
Retail Sales of the VF’s Imagewear Segment (2008-2011)

LIST OF TABLES

Growth Rates of licensed merchandise retail sales by Regions (2010 vs 2011)
Global Licensed Merchandise Market Segmentation by Product Category (2011)
Share of Retail Sales of Licensed Merchandise, Worldwide, by Product Category (2011)
Top Ten Licensees in Apparel and Non-Apparel Categories in the US (FY2011-12)
Royalty Revenues by Property Types (2009-2011)
Consumer purchases of sporting goods by Category-The US (2006-2012E)
Growth Rates of licensed merchandise retail sales in BRIC Countries (2010 vs 2011)
Entry Barriers for Licensed Sports Merchandise
Competitive Positioning of Licensed Merchandise Market Players- The US (2011)
List of Licensed and Proprietary Brands of G III Apparel
VF Corporation Business Segments
Primary Brands and Products in VF’s Imagewear Segment


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