The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
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Analyzing the Global Advertising Industry
US$ 350.00
... competitive market. Aruvian's R'search’s report on Analyzing the Global Advertising Industry thoroughly explains the global advertising industry by establishing a clear demarcation of the industry ...
March 2012
85 pages
Advertising: Market Research Report
US$ 1,450.00
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 48 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand ...
December 2011
263 pages
India Online Advertising Industry Growth and Forecast 2016
US$ 420.00
Executive summary India offers huge business potential for online advertising industry with rising population, growing income level and changing lifestyle. With increasing number of educated people a...
October 2011
41 pages
China Online Advertising Industry Growth and Forecast 2016
US$ 420.00
Executive summary China is considered as one of the most exciting and challenging media markets in the world, the reason being the country’s size, diversity and complexity. In 2009, China’s advertisi...
October 2011
49 pages
Japan Online Advertising Industry Growth and Forecast 2016
US$ 560.00
Executive summary In 2010, the advertising industry accounted for around 34.4% of the total service sector revenues and online/ digital advertising is a major part of this industry. Online advertisin...
October 2011
42 pages
Direct-To-Consumer (DTC) Advertising in Pharmaceuticals: Market Research Report
US$ 4,200.00
This report analyzes the US market for Direct-To-Consumer (DTC) Advertising in Pharmaceuticals in US$ Million by the following media channels - Internet Advertising, Print Media, Television, and Others (include Outdoor and Radio Advertising). Annual estimates and forecasts are provided for the period 2009 ...
September 2011
577 pages
In-Game Advertsing: Market Research Report
US$ 4,500.00
This report analyzes the worldwide markets for In-Game Advertising in US$ Million. The report provides separate comprehensive analytics for US, Canada, Japan, ... Fusion, Inc., Electronic Arts Inc., Google Adscape Media, Gaikai Inc., Game Creative Pty Ltd., Greystripe, IGA Worldwide, Intergi Entertainment, Mochi ...
September 2011
247 pages
Social Network Advertising: Market Research Report
US$ 4,800.00
This report analyzes the worldwide markets for Social Network Advertising in US$ Million. The report provides separate comprehensive analytics for US, Canada, ... , LivingSocial, Inc., Right Media LLC, RockYou, Inc., and SplashCast Corporation. Market data and analytics are derived from primary and secondary ...
September 2011
321 pages
The US Online Advertising Industry Growth and Forecast
US$ 700.00
In 2010, the advertising industry accounted for around one fourth of the total service sector revenues. During the economic slowdown, advertising industry on the whole registered a decline in revenues...
August 2011
42 pages
Location Based Advertising (LBA): Market Research Report
US$ 4,500.00
This report analyzes the worldwide markets for Location Based Advertising (LBA) in US$ Million. The report provides separate comprehensive analytics for the ... , Inc., NAVTEQ, Placecast, Inc., TeleNav, Inc., and Yowza International Inc. Market data and analytics are derived from primary and secondary research ...
August 2011
342 pages
China Advertising Industry Report, 2010-2011
US$ 1,800.00
The sustained economic growth ensures the healthy development of advertising industry in China. The advertising market size of China totaled RMB343.7 billion in 2010, up 22.5% from a year earlier. How...
July 2011
81 pages
Analyzing the Australian Media & Advertising Industry
US$ 275.00
... of performance. According to market researcher Aegis Media, the advertising industry in Australia will increase 1.7% in 2009. However, ... market. Aruvian's R'search’s report on Analyzing the Australian Media & Advertising Industry thoroughly explains the Australian advertising industry by establishing a clear ...
June 2011
100 pages
Advanced Advertising Outlook 2Q 2011
US$ 3,500.00
... advertising revenue projections. The report focuses on the advanced television, online video, and mobile advertising markets, including analysis of industry developments and updated U.S. advertising ... , platforms, and services continue to reshape the advertising marketplace, requiring industry professionals to reevaluate the industry’s advertising potential on a continual basis,” said Heather ...
December 2010
54 pages
Advertising Strategies on Connected TVs 3Q 2011
US$ 3,500.00
... an early assessment of the U.S. connected TV advertising market. The report evaluates the main connected TV advertising business segments, assesses connected TV device usage, reviews connected TV advertising strategies, and examines the ... . “The television advertising industry is currently in a state of transition due to the emergence of connected TV platforms, which offer a new content source as well as an advertising delivery method ...
December 2010
66 pages
In-game Advertising: Market Updates 4Q 2011
US$ 3,500.00
This report evaluates in-game advertising trends and gaming behavior on PCs, game consoles, smartphones, and tablets. The study profiles key market competitors while examining ... highlights market conditions and offers recommendations for industry investors. Finally, the study presents U.S. in-game advertising revenue forecasts from 2011 to 2015. “Digital gaming ...
December 2010
60 pages
Trends in Behavioral and Contextual-Based Advertising 1Q 2011
US$ 3,500.00
... online behavioral targeting and contextual-based advertising markets. The study addresses consumer acceptance and privacy concerns related to audience-based and interest-based advertising ... of targeting online consumers with BT and content-based advertising and concludes with online behavioral targeting and contextual-based advertising revenue forecasts in the U.S. from ...
December 2010
46 pages
