Innovation Watch: America Movil’s Mobile Advertising Service

Date: January 22, 2011
Pages: 10
Price:
US$ 1,000.00
Publisher: Ovum
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: IA1367C1646EN
Leaflet:

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Innovation Watch: America Movil’s Mobile Advertising Service
Introduction

This case study describes America Movil's partnership with MyScreen for a mobile advertising system in South & Central America.

Features and benefits
  • Shows how a mobile advertising solution has been implemented in South & Central America.
  • Explores how an established mobile operator can use the expertize of a smaller company to extract more value from its existing customer base.
Highlights

The case study is part of Ovum's Innovation Watch series, which examines some of the innovations taking place in the telecoms industry.

Your key questions answered
  • Is mobile advertising a viable opportunity in the market?
  • How can mobile operators exploit the mobile advertising opportunity?
Ovum view
Opportunities
Challenges
Innovation
Strategic partnerships
Monetization
What they say
Appendix
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