Advertising: Market Research Report
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The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.
Illustrated with 48 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers.
Regional markets briefly abstracted and covered include North America (US & Canada), Europe (France, Italy, Germany and United Kingdom) Asia-Pacific (Japan, Australia, China, India, South Korea and Taiwan) and Latin America.
The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments.
Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 1,763 companies worldwide.
Illustrated with 48 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers.
Regional markets briefly abstracted and covered include North America (US & Canada), Europe (France, Italy, Germany and United Kingdom) Asia-Pacific (Japan, Australia, China, India, South Korea and Taiwan) and Latin America.
The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments.
Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 1,763 companies worldwide.
1.OVERVIEW
Recession and Beyond….
Newspaper Readership Declines
2.TRENDS AND ISSUES
Ad Budgets Shift from Mass to Direct Advertising
Direct Mail Advertising: A Traditional Yet Potent Advertising Tool
DOOH Advertising Gaining Popularity
Digital Signage: A Powerful Format for Advertisers
Asia Boosts Global Ad Spend Growth
Television: Still a Force to Reckon with in the Ad World
Mobile Marketing: Media World Clamber onto the Mobile Bandwagon
SMS: A Tried & Tested Vehicle for Mobile Advertising
Online advertising Market – Favorable Prospects in the Near Future
Broadband Broadens the Online Advertising Market
Intelligent Three-Dimensional Ads to Drive Up Future Growth
Social Gaming Opens Up World of Opportunities for Media Companies
In-Game Advertising: An Innovative Ad Format
Video Streaming – A Multifaceted Advertising Mode
Contextual Advertising – The Next Advertising Mantra
Location Based Advertising: A Popular Form of Contextual Advertising
New Technological Innovations to Drive Up the advertising Sector
The Rise of Augmented Reality & Nex-Gen “Glad”vertising
3.FOCUS ON MODES OF ADVERTISING
Conventional vis-à-vis New Modes
Television
Print Media
Radio
Outdoor
Online
4.STRATEGIC CORPORATE DEVELOPMENTS
5.PRODUCT/SERVICE LAUNCHES
A REGIONAL MARKET PERSPECTIVE
1.A NORTH AMERICA
1A.UNITED STATES
Online Advertising on an Upward Trajectory
Mobile Advertising: A Promising Market
Outdoor advertising – High Potential for Growth
Television
Select Ad-Expenditure Related Analytics
1B.CANADA
Overview
Online Advertising: A Review
2.EUROPE
Overview
Online Ad Spending
Interactive Television
2A.FRANCE
Overview
Online advertising - Domestic Search Business Unfazed by the Entry of Search Engines
2B.ITALY
2C.GERMANY
2D.UNITED KINGDOM
Online advertising
Popularity of Internet Lights Up Online advertising Market
Rising Online Shopping Spreads the Enticing Net
Creative Freedom
Online advertising – Constraints
Outdoor advertising
3.ASIA-PACIFIC
Overview
Television
3A.JAPAN
Overview
3B.AUSTRALIA
Overview
3C.CHINA
Overview
Advertising Media - A Brief Note
3D.INDIA
Overview
3E.SOUTH KOREA
Overview
3F.TAIWAN
Overview
4.LATIN AMERICA
Overview
Global Directory
Table 1. Global Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Formats
Recession and Beyond….
Table 2. Global Current and Future Analysis for Advertising Industry by Geographic Region – US, Canada, Europe, Asia- Pacific (including Japan), and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015
Table 3. World 5-Year Perspective for Advertising Industry by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific (including Japan), Middle East and Latin America Markets for Years 2011 & 2015
Newspaper Readership Declines
Table 4. Print Readership Worldwide (2011): Percentage Share Breakdown of Number of Readers by Age
Table 5. Global Market for Newspaper Advertising (2011): Percentage Share Breakdown of Ad Spends in Select Countries
Table 6. Print Newspaper Readership in the United States (2011): Percentage Share Breakdown of Men & Women Readers
2.TRENDS AND ISSUES
Ad Budgets Shift from Mass to Direct Advertising
Direct Mail Advertising: A Traditional Yet Potent Advertising Tool
DOOH Advertising Gaining Popularity
Digital Signage: A Powerful Format for Advertisers
Table 7. World Market for Digital Sign Boards/Displays (2010): Percentage Market Share Breakdown of Leading Manufacturers
Table 8. World Market for Digital Signage Advertising (2011): Percentage Share Breakdown of Revenues by End-Use Sector
Asia Boosts Global Ad Spend Growth
Television: Still a Force to Reckon with in the Ad World
Table 9. Global Television Advertising Market (2011): Percentage Share Breakdown of Ad Spends by Leading Countries
Mobile Marketing: Media World Clamber onto the Mobile Bandwagon
Table 10. Global Market for Mobile Advertising (2011): Percentage Breakdown of Ad Spends by Formats
SMS: A Tried & Tested Vehicle for Mobile Advertising
Online advertising Market – Favorable Prospects in the Near Future
Table 11. World Online Advertising Market (2011): Percentage Share Breakdown of Online Ad Spends by Geographic Region
Table 12. Global Market for Online Advertising: (2011): Percentage Breakdown of Revenues for Mode/Format- Search, Display and Other Modes/Formats
Broadband Broadens the Online Advertising Market
Table 13. Worldwide Internet Market (2011): Breakdown of Number of Internet Users (in Million) by Region
Table 14. Worldwide Internet Market (2011): Breakdown of Internet Penetration Rates (in %) by Region
Intelligent Three-Dimensional Ads to Drive Up Future Growth
Social Gaming Opens Up World of Opportunities for Media Companies
Table 15. Online Social Network Users in the United States (2011 & 2013P): Breakdown of Number of Users in Million
In-Game Advertising: An Innovative Ad Format
Video Streaming – A Multifaceted Advertising Mode
Table 16. Digital Video Streaming Market in the United States (2011): Percentage Market Share Breakdown for Netflix, Comcast, Apple and Others
Contextual Advertising – The Next Advertising Mantra
Location Based Advertising: A Popular Form of Contextual Advertising
New Technological Innovations to Drive Up the advertising Sector
The Rise of Augmented Reality & Nex-Gen “Glad”vertising
3.FOCUS ON MODES OF ADVERTISING
Conventional vis-à-vis New Modes
Television
Print Media
Radio
Outdoor
Online
4.STRATEGIC CORPORATE DEVELOPMENTS
5.PRODUCT/SERVICE LAUNCHES
A REGIONAL MARKET PERSPECTIVE
1.A NORTH AMERICA
1A.UNITED STATES
Online Advertising on an Upward Trajectory
Table 17. Number of Internet Users in the United States for the Years (2010 & 2013P)
Mobile Advertising: A Promising Market
Outdoor advertising – High Potential for Growth
Television
Select Ad-Expenditure Related Analytics
Table 18. US Advertising Industry (2011): Percentage Share Breakdown of Adspends by Industries
Table 19. US Market for Newspaper Advertising (2011): Percentage Share Breakdown of Ad Revenues by Medium
Table 20. US Advertising Industry (2011): Percentage Share Breakdown of Revenues by Media Type
1B.CANADA
Overview
Table 21. Canadian Advertisement Industry (2011): Percentage Share Breakdown of Revenues by Medium
Table 22. Canadian Magazine Industry (2011): Percentage Share Breakdown of Ad Spends by Leading Publishers
Table 23. Number of Consumer Magazine Titles in Canada & the United States for the Year 2010: A Comparison
Online Advertising: A Review
Table 24. Canadian Market for Online Advertising (2011): Percentage Share Breakdown by Format
2.EUROPE
Overview
Online Ad Spending
Interactive Television
Table 25. European Recent Past, Current and Future Analysis for Advertising Industry by Geographic Region – France, Germany, Italy, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015
Table 26. European 6-Year Perspective for Advertising Industry by Geographic Region – Percentage Breakdown of Revenues for France, Germany, Italy, UK, Russia and Rest of Europe Markets for Years 2011 & 2015
Table 27. European Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format-Search, Display and Other Modes/Formats
2A.FRANCE
Overview
Online advertising - Domestic Search Business Unfazed by the Entry of Search Engines
Table 28. French Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/Formats
2B.ITALY
2C.GERMANY
Table 29. German Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium
Table 30. German Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/Formats
2D.UNITED KINGDOM
Online advertising
Popularity of Internet Lights Up Online advertising Market
Rising Online Shopping Spreads the Enticing Net
Creative Freedom
Online advertising – Constraints
Outdoor advertising
Table 31. UK Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Media Formats
3.ASIA-PACIFIC
Overview
Television
Table 32. Asia-Pacific Recent Past, Current and Future Analysis for Advertising Industry by Geographic Region – Australia, Japan, China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015
Table 33. Asia-Pacific 5-Year Perspective for Advertising Industry by Geographic Region – Percentage Breakdown of Revenues for Australia, Japan, China, India, South Korea and Rest of Asia-Pacific Markets for Years 2011 & 2015
Table 34. Asia-Pacific Advertising Industry (2011): Percentage Share Breakdown of AdSpends on Television, Newspapers & Magazines by Region
Table 35. Asia-Pacific Market for Online Advertising (2011): Percentage Share Breakdown of Revenues by Geographic Region – South Korea, China, Australia and Rest of Asia-Pacific
3A.JAPAN
Overview
Table 36. Japanese Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium
3B.AUSTRALIA
Overview
Table 37. Australian Advertising Industry (2011): Percentage Share Breakdown for Ad spend by Media Formats
Table 38. Australian Advertising Industry (2011): Percentage Share Breakdown for Ad Spend by Industry Sector
3C.CHINA
Overview
Advertising Media - A Brief Note
Table 39. Chinese Television & Print Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Television, Newspapers & Magazines
Table 40. Chinese Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Industry Sector
3D.INDIA
Overview
Table 41. Indian Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Formats
Table 42. Indian Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Industry Sector
3E.SOUTH KOREA
Overview
Table 43. South Korean Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Industry Sector
Table 44. South Korean Broadcast & Print Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium - Television, Newspapers, Magazines & Radio
Table 45. South Korean Online Advertising Market (2011): Percentage Breakdown of Revenues by Mode/Format – Search, Display and Other Modes/Formats
3F.TAIWAN
Overview
Table 46. Taiwanese Advertising Market (2011): Percentage Share Breakdown of AdSpends by Media formats
4.LATIN AMERICA
Overview
Table 47. Latin American Recent Past, Current and Future Analysis for Advertising Industry by Geographic Region – Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015
Table 48. Latin American 5-Year Perspective for Advertising Industry by Geographic Region – Brazil and Rest of Latin America Percentage Breakdown of Revenues for Markets for Years 2011 & 2015
Global Directory