Advertising: Market Research Report

December 2011 | 263 pages | ID: A3A3C6F928DEN
Global Industry Analysts, Inc

Abstracts

The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

Illustrated with 48 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers.

Regional markets briefly abstracted and covered include North America (US & Canada), Europe (France, Italy, Germany and United Kingdom) Asia-Pacific (Japan, Australia, China, India, South Korea and Taiwan) and Latin America.

The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 1,763 companies worldwide.

Contents

1.OVERVIEW

Table 1. Global Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Formats

Recession and Beyond….

Table 2. Global Current and Future Analysis for Advertising Industry by Geographic Region – US, Canada, Europe, Asia- Pacific (including Japan), and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015

Table 3. World 5-Year Perspective for Advertising Industry by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific (including Japan), Middle East and Latin America Markets for Years 2011 & 2015

Newspaper Readership Declines

Table 4. Print Readership Worldwide (2011): Percentage Share Breakdown of Number of Readers by Age

Table 5. Global Market for Newspaper Advertising (2011): Percentage Share Breakdown of Ad Spends in Select Countries

Table 6. Print Newspaper Readership in the United States (2011): Percentage Share Breakdown of Men & Women Readers

2.TRENDS AND ISSUES

Ad Budgets Shift from Mass to Direct Advertising
Direct Mail Advertising: A Traditional Yet Potent Advertising Tool
DOOH Advertising Gaining Popularity
Digital Signage: A Powerful Format for Advertisers

Table 7. World Market for Digital Sign Boards/Displays (2010): Percentage Market Share Breakdown of Leading Manufacturers

Table 8. World Market for Digital Signage Advertising (2011): Percentage Share Breakdown of Revenues by End-Use Sector

Asia Boosts Global Ad Spend Growth
Television: Still a Force to Reckon with in the Ad World

Table 9. Global Television Advertising Market (2011): Percentage Share Breakdown of Ad Spends by Leading Countries

Mobile Marketing: Media World Clamber onto the Mobile Bandwagon

Table 10. Global Market for Mobile Advertising (2011): Percentage Breakdown of Ad Spends by Formats

SMS: A Tried & Tested Vehicle for Mobile Advertising
Online advertising Market – Favorable Prospects in the Near Future

Table 11. World Online Advertising Market (2011): Percentage Share Breakdown of Online Ad Spends by Geographic Region

Table 12. Global Market for Online Advertising: (2011): Percentage Breakdown of Revenues for Mode/Format- Search, Display and Other Modes/Formats

Broadband Broadens the Online Advertising Market

Table 13. Worldwide Internet Market (2011): Breakdown of Number of Internet Users (in Million) by Region

Table 14. Worldwide Internet Market (2011): Breakdown of Internet Penetration Rates (in %) by Region

Intelligent Three-Dimensional Ads to Drive Up Future Growth
Social Gaming Opens Up World of Opportunities for Media Companies

Table 15. Online Social Network Users in the United States (2011 & 2013P): Breakdown of Number of Users in Million

In-Game Advertising: An Innovative Ad Format
Video Streaming – A Multifaceted Advertising Mode

Table 16. Digital Video Streaming Market in the United States (2011): Percentage Market Share Breakdown for Netflix, Comcast, Apple and Others

Contextual Advertising – The Next Advertising Mantra
Location Based Advertising: A Popular Form of Contextual Advertising
New Technological Innovations to Drive Up the advertising Sector
The Rise of Augmented Reality & Nex-Gen “Glad”vertising

3.FOCUS ON MODES OF ADVERTISING

Conventional vis-à-vis New Modes
Television
Print Media
Radio
Outdoor
Online

4.STRATEGIC CORPORATE DEVELOPMENTS

5.PRODUCT/SERVICE LAUNCHES

A REGIONAL MARKET PERSPECTIVE

1.A NORTH AMERICA

1A.UNITED STATES

Online Advertising on an Upward Trajectory

Table 17. Number of Internet Users in the United States for the Years (2010 & 2013P)

Mobile Advertising: A Promising Market
Outdoor advertising – High Potential for Growth
Television
Select Ad-Expenditure Related Analytics

Table 18. US Advertising Industry (2011): Percentage Share Breakdown of Adspends by Industries

Table 19. US Market for Newspaper Advertising (2011): Percentage Share Breakdown of Ad Revenues by Medium

Table 20. US Advertising Industry (2011): Percentage Share Breakdown of Revenues by Media Type

1B.CANADA

Overview

Table 21. Canadian Advertisement Industry (2011): Percentage Share Breakdown of Revenues by Medium

Table 22. Canadian Magazine Industry (2011): Percentage Share Breakdown of Ad Spends by Leading Publishers

Table 23. Number of Consumer Magazine Titles in Canada & the United States for the Year 2010: A Comparison

Online Advertising: A Review

Table 24. Canadian Market for Online Advertising (2011): Percentage Share Breakdown by Format

2.EUROPE

Overview
Online Ad Spending
Interactive Television

Table 25. European Recent Past, Current and Future Analysis for Advertising Industry by Geographic Region – France, Germany, Italy, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015

Table 26. European 6-Year Perspective for Advertising Industry by Geographic Region – Percentage Breakdown of Revenues for France, Germany, Italy, UK, Russia and Rest of Europe Markets for Years 2011 & 2015

Table 27. European Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format-Search, Display and Other Modes/Formats

2A.FRANCE

Overview
Online advertising - Domestic Search Business Unfazed by the Entry of Search Engines

Table 28. French Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/Formats

2B.ITALY

2C.GERMANY

Table 29. German Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium

Table 30. German Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/Formats

2D.UNITED KINGDOM

Online advertising
Popularity of Internet Lights Up Online advertising Market
Rising Online Shopping Spreads the Enticing Net
Creative Freedom
Online advertising – Constraints
Outdoor advertising

Table 31. UK Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Media Formats

3.ASIA-PACIFIC

Overview
Television

Table 32. Asia-Pacific Recent Past, Current and Future Analysis for Advertising Industry by Geographic Region – Australia, Japan, China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015

Table 33. Asia-Pacific 5-Year Perspective for Advertising Industry by Geographic Region – Percentage Breakdown of Revenues for Australia, Japan, China, India, South Korea and Rest of Asia-Pacific Markets for Years 2011 & 2015

Table 34. Asia-Pacific Advertising Industry (2011): Percentage Share Breakdown of AdSpends on Television, Newspapers & Magazines by Region

Table 35. Asia-Pacific Market for Online Advertising (2011): Percentage Share Breakdown of Revenues by Geographic Region – South Korea, China, Australia and Rest of Asia-Pacific

3A.JAPAN

Overview

Table 36. Japanese Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium

3B.AUSTRALIA

Overview

Table 37. Australian Advertising Industry (2011): Percentage Share Breakdown for Ad spend by Media Formats

Table 38. Australian Advertising Industry (2011): Percentage Share Breakdown for Ad Spend by Industry Sector

3C.CHINA

Overview
Advertising Media - A Brief Note

Table 39. Chinese Television & Print Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Television, Newspapers & Magazines

Table 40. Chinese Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Industry Sector

3D.INDIA

Overview

Table 41. Indian Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Formats

Table 42. Indian Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Industry Sector

3E.SOUTH KOREA

Overview

Table 43. South Korean Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Industry Sector

Table 44. South Korean Broadcast & Print Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium - Television, Newspapers, Magazines & Radio

Table 45. South Korean Online Advertising Market (2011): Percentage Breakdown of Revenues by Mode/Format – Search, Display and Other Modes/Formats

3F.TAIWAN

Overview

Table 46. Taiwanese Advertising Market (2011): Percentage Share Breakdown of AdSpends by Media formats

4.LATIN AMERICA

Overview

Table 47. Latin American Recent Past, Current and Future Analysis for Advertising Industry by Geographic Region – Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015

Table 48. Latin American 5-Year Perspective for Advertising Industry by Geographic Region – Brazil and Rest of Latin America Percentage Breakdown of Revenues for Markets for Years 2011 & 2015

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