Analyzing the Global Advertising Industry
The global advertising industry is showing definite signs of a recovery, after one of the worst-ever slumps in advertising. Media-buying firms, TV broadcasters and radio and billboard companies are making positive noises about the future. Print advertising looks more promising and several US magazines saw ad pages increase quite dramatically.
The future of the ad industry is not in doubt - things will get better, but only companies that have positioned themselves correctly will be able to capitalize on the upswing. To do this, many firms are looking toward technology as the point of departure for huge returns. The convergence of the Internet with television, the growth of wireless communication, and the increasing use of digital video recorders all offer new avenues and challenges for advertisers. Further consolidation across national borders is also expected as ad firms try to deliver global capabilities in an increasingly competitive market.
Aruvian's R'search’s report on Analyzing the Global Advertising Industry thoroughly explains the global advertising industry by establishing a clear demarcation of the industry components and the top spenders as well as the service providers in the global context. This helps the reader understand the industry in a nutshell overlooking the competitive activity in the industry.
The report also builds a geographical mapping of the major advertising markets worldwide namely the United Kingdom, France, Germany, China, Japan, Canada, Spain, The Netherlands, Italy, Belgium and the United States. In this section, the report explains each of these markets in detail with their commercial characteristics along with the major players which are active in these markets thereby drawing up the overall business picture for advertising in these markets.
The report presents a future outlook for the global advertising industry in order to better equip the researcher with the projected growth variants for this industry.
The future of the ad industry is not in doubt - things will get better, but only companies that have positioned themselves correctly will be able to capitalize on the upswing. To do this, many firms are looking toward technology as the point of departure for huge returns. The convergence of the Internet with television, the growth of wireless communication, and the increasing use of digital video recorders all offer new avenues and challenges for advertisers. Further consolidation across national borders is also expected as ad firms try to deliver global capabilities in an increasingly competitive market.
Aruvian's R'search’s report on Analyzing the Global Advertising Industry thoroughly explains the global advertising industry by establishing a clear demarcation of the industry components and the top spenders as well as the service providers in the global context. This helps the reader understand the industry in a nutshell overlooking the competitive activity in the industry.
The report also builds a geographical mapping of the major advertising markets worldwide namely the United Kingdom, France, Germany, China, Japan, Canada, Spain, The Netherlands, Italy, Belgium and the United States. In this section, the report explains each of these markets in detail with their commercial characteristics along with the major players which are active in these markets thereby drawing up the overall business picture for advertising in these markets.
The report presents a future outlook for the global advertising industry in order to better equip the researcher with the projected growth variants for this industry.
A. EXECUTIVE SUMMARY
B. PROFILING THE GLOBAL ADVERTISING INDUSTRY
B.1 Industry Definition
B.2 Industry Synopsis
B.3 Industry Segmentation
B.4 Competition in the Industry
B.5 Understanding the Market Pie
B.5.1 Top Advertising Agencies
B.5.2 Top Global Spenders on Advertising
B.5.3 Advertising Spending by Region
B.5.4 Advertising Spending by Category
C. LOOKING AT THE MAJOR ADVERTISING MARKETS WORLDWIDE
C.1 Looking at the UK Advertising Market
C.1.1 Market Profile
C.1.2 Market Segmentation
C.1.3 Competition in the Industry
C.1.4 Major Players
C.1.4.1 Cordiant Communications Group plc
C.1.4.2 Havas
C.1.4.3 Omnicom Group Inc.
C.1.4.4 Publicis Groupe S.A.
C.1.4.5 WPP Group
C.1.5 Future Outlook
C.2 Looking at France’s Advertising Market
C.2.1 Market Profile
C.2.2 Market Segmentation
C.2.3 Competition in the Industry
C.2.4 Major Players
C.2.4.1 Havas
C.2.4.2 Omnicom Group Inc.
C.2.4.3 Publicis Groupe S.A.
C.2.4.4 SR.Teleperformance
C.2.5 Future Outlook
C.3 Looking at Germany’s Advertising Market
C.3.1 Market Profile
C.3.2 Market Segmentation
C.3.3 Competition in the Industry
C.3.4 Major Players
C.3.4.1 Grey Global
C.3.4.2 Interpublic Group of Companies
C.3.4.3 Omnicom Group Inc.
C.3.4.4 Publicis Groupe S.A.
C.3.5 Future Outlook
C.4 Looking at China’s Advertising Market
C.4.1 Market Profile
C.4.2 Market Segmentation
C.4.3 Competition in the Industry
C.4.4 Major Players
C.4.4.1 Hakudoko
C.4.4.2 Interpublic Group of Companies
C.4.4.3 WPP Group
C.4.5 Future Outlook
C.5 Looking at Japan’s Advertising Market
C.5.1 Market Profile
C.5.2 Market Segmentation
C.5.3 Competition in the Industry
C.5.4 Major Players
C.5.4.1 Dentsu Inc.
C.5.4.2 Hakuhodo
C.5.4.3 Publicis Groupe S.A.
C.5.4.4 Young & Rubicam Inc.
C.5.5 Future Outlook
C.6 Looking at Canada’s Advertising Market
C.6.1 Market Profile
C.6.2 Market Segmentation
C.6.3 Competition in the Industry
C.6.4 Major Players
C.6.4.1 Havas
C.6.4.2 Interpublic Group of Companies
C.6.4.3 Omnicom Group Inc.
C.6.4.4 Publicis Groupe S.A.
C.6.4.5 WPP Group plc
C.6.5 Future Outlook
C.7 Looking at Spain’s Advertising Market
C.7.1 Market Profile
C.7.2 Market Segmentation
C.7.3 Competition in the Industry
C.7.4 Major Players
C.7.4.1 Havas
C.7.4.2 Interpublic Group of Companies
C.7.4.3 Omnicom Group Inc.
C.7.4.4 WPP Group plc
C.7.5 Future Outlook
C.8 Looking at Netherlands’ Advertising Market
C.8.1 Market Profile
C.8.2 Market Segmentation
C.8.3 Competition in the Industry
C.8.4 Major Players
C.8.4.1 Havas
C.8.4.3 Omnicom Group Inc.
C.8.4.4 Publicis Groupe S.A.
C.8.4.5 WPP Group plc
C.8.5 Future Outlook
C.9 Looking at Italy’s Advertising Market
C.9.1 Market Profile
C.9.2 Market Segmentation
C.9.3 Competition in the Industry
C.9.4 Major Players
C.9.4.1 Armando Testa
C.9.4.2 Interpublic Group of Companies
C.9.4.5 WPP Group plc
C.9.5 Future Outlook
C.10 Looking at Belgium’s Advertising Market
C.10.1 Market Profile
C.10.2 Market Segmentation
C.10.3 Competition in the Industry
C.10.4 Major Players
C.10.4.1 Havas
C.10.4.2 Omnicom Group Inc.
C.10.4.5 WPP Group plc
C.10.5 Future Outlook
C.11 Looking at the US Advertising Market
C.11.1 Market Profile
C.11.2 Market Segmentation
C.11.3 Competition in the Industry
C.11.4 Major Players
C.11.4.1 Interpublic Group of Companies
C.11.4.2 Omnicom Group Inc.
C.11.4.3 Publicis Groupe S.A.
C.11.4.4 WPP Group
C.11.5 Future Outlook
D. MAJOR INDUSTRY CONTRIBUTORS
D.1 Omnicom Group Inc.
D.2 WPP Group plc
D.3 Interpublic Group of Companies
D.4 Publicis Groupe S.A.
D.5 Dentsu Inc.
D.6 Ogilvy & Mather Worldwide
E. GLOBAL ADVERTISING INDUSTRY: FUTURE PERSPECTIVE
F. APPENDIX
G. GLOSSARY OF TERMS
B. PROFILING THE GLOBAL ADVERTISING INDUSTRY
B.1 Industry Definition
B.2 Industry Synopsis
B.3 Industry Segmentation
B.4 Competition in the Industry
B.5 Understanding the Market Pie
B.5.1 Top Advertising Agencies
B.5.2 Top Global Spenders on Advertising
B.5.3 Advertising Spending by Region
B.5.4 Advertising Spending by Category
C. LOOKING AT THE MAJOR ADVERTISING MARKETS WORLDWIDE
C.1 Looking at the UK Advertising Market
C.1.1 Market Profile
C.1.2 Market Segmentation
C.1.3 Competition in the Industry
C.1.4 Major Players
C.1.4.1 Cordiant Communications Group plc
C.1.4.2 Havas
C.1.4.3 Omnicom Group Inc.
C.1.4.4 Publicis Groupe S.A.
C.1.4.5 WPP Group
C.1.5 Future Outlook
C.2 Looking at France’s Advertising Market
C.2.1 Market Profile
C.2.2 Market Segmentation
C.2.3 Competition in the Industry
C.2.4 Major Players
C.2.4.1 Havas
C.2.4.2 Omnicom Group Inc.
C.2.4.3 Publicis Groupe S.A.
C.2.4.4 SR.Teleperformance
C.2.5 Future Outlook
C.3 Looking at Germany’s Advertising Market
C.3.1 Market Profile
C.3.2 Market Segmentation
C.3.3 Competition in the Industry
C.3.4 Major Players
C.3.4.1 Grey Global
C.3.4.2 Interpublic Group of Companies
C.3.4.3 Omnicom Group Inc.
C.3.4.4 Publicis Groupe S.A.
C.3.5 Future Outlook
C.4 Looking at China’s Advertising Market
C.4.1 Market Profile
C.4.2 Market Segmentation
C.4.3 Competition in the Industry
C.4.4 Major Players
C.4.4.1 Hakudoko
C.4.4.2 Interpublic Group of Companies
C.4.4.3 WPP Group
C.4.5 Future Outlook
C.5 Looking at Japan’s Advertising Market
C.5.1 Market Profile
C.5.2 Market Segmentation
C.5.3 Competition in the Industry
C.5.4 Major Players
C.5.4.1 Dentsu Inc.
C.5.4.2 Hakuhodo
C.5.4.3 Publicis Groupe S.A.
C.5.4.4 Young & Rubicam Inc.
C.5.5 Future Outlook
C.6 Looking at Canada’s Advertising Market
C.6.1 Market Profile
C.6.2 Market Segmentation
C.6.3 Competition in the Industry
C.6.4 Major Players
C.6.4.1 Havas
C.6.4.2 Interpublic Group of Companies
C.6.4.3 Omnicom Group Inc.
C.6.4.4 Publicis Groupe S.A.
C.6.4.5 WPP Group plc
C.6.5 Future Outlook
C.7 Looking at Spain’s Advertising Market
C.7.1 Market Profile
C.7.2 Market Segmentation
C.7.3 Competition in the Industry
C.7.4 Major Players
C.7.4.1 Havas
C.7.4.2 Interpublic Group of Companies
C.7.4.3 Omnicom Group Inc.
C.7.4.4 WPP Group plc
C.7.5 Future Outlook
C.8 Looking at Netherlands’ Advertising Market
C.8.1 Market Profile
C.8.2 Market Segmentation
C.8.3 Competition in the Industry
C.8.4 Major Players
C.8.4.1 Havas
C.8.4.3 Omnicom Group Inc.
C.8.4.4 Publicis Groupe S.A.
C.8.4.5 WPP Group plc
C.8.5 Future Outlook
C.9 Looking at Italy’s Advertising Market
C.9.1 Market Profile
C.9.2 Market Segmentation
C.9.3 Competition in the Industry
C.9.4 Major Players
C.9.4.1 Armando Testa
C.9.4.2 Interpublic Group of Companies
C.9.4.5 WPP Group plc
C.9.5 Future Outlook
C.10 Looking at Belgium’s Advertising Market
C.10.1 Market Profile
C.10.2 Market Segmentation
C.10.3 Competition in the Industry
C.10.4 Major Players
C.10.4.1 Havas
C.10.4.2 Omnicom Group Inc.
C.10.4.5 WPP Group plc
C.10.5 Future Outlook
C.11 Looking at the US Advertising Market
C.11.1 Market Profile
C.11.2 Market Segmentation
C.11.3 Competition in the Industry
C.11.4 Major Players
C.11.4.1 Interpublic Group of Companies
C.11.4.2 Omnicom Group Inc.
C.11.4.3 Publicis Groupe S.A.
C.11.4.4 WPP Group
C.11.5 Future Outlook
D. MAJOR INDUSTRY CONTRIBUTORS
D.1 Omnicom Group Inc.
D.2 WPP Group plc
D.3 Interpublic Group of Companies
D.4 Publicis Groupe S.A.
D.5 Dentsu Inc.
D.6 Ogilvy & Mather Worldwide
E. GLOBAL ADVERTISING INDUSTRY: FUTURE PERSPECTIVE
F. APPENDIX
G. GLOSSARY OF TERMS
